Investment Rating - The report maintains an "Outperform" rating for the social services industry, indicating a projected increase in performance relative to the market index [4][12]. Core Insights - The upcoming National Day and Mid-Autumn Festival holidays are expected to see record-high travel activity, with a significant increase in outbound travel bookings [1]. - Travel search volume during the holiday period is projected to increase by over 20% year-on-year, with a notable rise in both domestic and international flight bookings [8]. - The report highlights a strong demand for high-quality hotel bookings, with a year-on-year increase of over 20% for premium accommodations [8]. - Outbound travel is experiencing a surge, particularly to regions benefiting from visa-free policies, with booking numbers for destinations like Europe and North America showing substantial growth [8]. Summary by Sections Travel Trends - The report notes that the travel search volume for the upcoming holiday is expected to exceed 20% year-on-year [8]. - Domestic flight bookings have increased by 26%, while international flight bookings have risen by 15% [8]. Hotel and Accommodation - High-quality hotel bookings have seen a year-on-year increase of 58% [8]. - The demand for premium hotels continues to grow, with over 20% increase in bookings compared to last year [8]. Outbound Travel - Outbound travel bookings have increased significantly, with a 30% rise in visa service bookings for the National Day holiday [8]. - Specific regions such as Europe and North America have seen booking increases of 80% and 207% respectively, while Asian destinations have experienced a 380% rise [8].

微信编辑 | 夏木 作者 | 第一财经 乐琰 据央视新闻消息，韩国政府将从9月29日起针对中国团队游客实行临时免签政策。去哪儿指数数据显 示，消息发布后的半小时内，去哪儿平台上以韩国首尔为目的地的搜索量瞬时增长七成，最高达到 1.2倍。其中，上海到首尔的机票搜索量最高，平均含税价格519元。 从今年暑假的国际机票和酒店预订量来看，韩国一直位居最受中国旅客欢迎的TOP3目的地。团体免 签政策加持后，韩国热度有望在下半年一路走高。 2025.08. 06 本文字数：319，阅读时长大约1分钟 第 一 财 经 持 续 追 踪 财 经 热 点 。 若 您 掌 握 公 司 动 态 、 行 业 趋 势 、 金 融 事 件 等 有 价 值 的 线 索 ， 欢 迎 提 供 。 专 用 邮 箱 ： bianjibu@yicai.com （注：我们会对线索进行核实。您的隐私将严格保密。） 推荐阅读 特朗普称已收到访华邀请，外交部回应 ...