中经记者 李静 北京报道 "解决旅游行业内卷问题，最快速、最方便的方法就是能够把国内的旅游市场这个增量做大。把国内旅 游市场增量做大，最快速的方法就是引入更多的消费者，其实就是要做好入境游。"9月23日，在《中国 经营报》主办的"绿色引领 重塑未来——2025中国企业可持续发展行动大会"上，携程集团副总裁秦静 这样分享道。 为了在国际市场上更有效地获取客户，携程从以下三个方面采取了措施： 第一，在自身运营层面，携程致力于精细化与本地化。与许多海外App仅通过切换语言来实现国际化的 做法不同，携程在不同国家和地区都针对本地用户的具体需求开展深度运营。 例如，日本用户非常重视酒店是否配备智能马桶，这是一个极具本土特色的偏好；因此在日本地区，携 程专门设立对应标签，使这些用户在中国预订酒店时能快速筛选出符合要求的选项。同样，针对穆斯林 用户对清真餐厅的强烈需求，也设置了相应标签，方便他们在来华旅行时快速识别适宜酒店。 "凭借这种高度本地化的运营策略，近年来我们在海外市场的获客一直保持三位数增长。"秦静说道。 第二，在服务能力方面，携程是全球范围内少数拥有约1.5万名自营客服员工的企业，提供7×24小时纯 人工服务。 ...

Group 1 - The core issue is that the parent-focused travel company, 父母邦旅行, has declared bankruptcy and will cease operations starting August 25, 2025, due to cash flow problems and unmet business expectations [2][10][32] - The company has acknowledged that it owes employees wages and has committed to resolving these issues by September 30, 2025, including selling all assets to pay off debts [3][21] - The company has faced a surge in refund requests from consumers, leading to significant operational challenges and ultimately contributing to its downfall [11][20][27] Group 2 - 父母邦旅行 has been unable to process refunds efficiently, with reports of consumers waiting up to nine months for refunds, which has led to widespread dissatisfaction [13][15][19] - The company is also in debt to numerous travel suppliers, with claims of over 2 million yuan owed, and is facing multiple lawsuits from these suppliers [21][24][26] - The competitive landscape in the parent-child travel market has intensified, with many small platforms struggling to survive amid aggressive pricing strategies from larger competitors [27][28][31]

Core Viewpoint - The tourism industry is facing severe "involution," necessitating self-rescue by companies as highlighted by industry leaders [2][6] Group 1: Industry Challenges - The central government has emphasized the need to combat low-price disorderly competition and improve product quality in the tourism sector [2][6] - The phenomenon of "involution" manifests through homogeneous competition across various dimensions, including products, pricing, and marketing [2][4] - Price competition has escalated to a point where many companies engage in "loss-leader" strategies, leading to a decline in service quality [4][5] Group 2: Market Dynamics - The number of travel agencies has increased significantly, from 56,275 in 2023 to 64,616 in 2024, while revenue growth has not kept pace, indicating a supply-demand imbalance [6][7] - The average revenue for travel agencies rose from 4,442.7 billion yuan in 2023 to 5,657.7 billion yuan in 2024, but profits remained relatively stagnant [6][7] Group 3: Consumer Behavior - Tourists are increasingly seeking personalized and thematic travel experiences, yet the market lacks sufficient offerings to meet these demands [7][8] - The rise of free travel has pressured traditional group tours, which are often unable to adapt to changing consumer preferences [6][9] Group 4: Innovation and Competition - Many companies are hesitant to innovate due to tight cash flow and declining profits, leading to a reliance on low-cost strategies [7][8] - The lack of copyright protection for travel products exacerbates the issue, as successful innovations are easily replicated by competitors [7][8] Group 5: Recommendations for Improvement - Experts suggest that the tourism industry needs reforms in technology, sales channels, and personnel training to create a fair and orderly market environment [10][11] - Enhancing service quality through employee training and establishing a reward system for high service standards is crucial for improving customer satisfaction [10][11]