去年下半年开始，割草机器人逐渐成为智能清洁赛道的热门品类。从室内走向庭院，智能清洁机器人技术也拥有了更广阔的应用天地。 IDC 数据显示，今年上半年，全球智能家居清洁机器人市场出货量 1535.2 万台，同比大增 33%；其中割草机器人出货量 234.3 万台，同比暴增 327.2%。 相较于渐成「红海」、且厂商格局愈加固化的扫地机器人市场，全球割草机器人市场依然是一片「蓝海」。 资料显示，全球约有 2.5 亿个私人花园，其中美国约有 1 亿个，欧洲拥有超 8000 万个，欧美地区合计占全球总量的 72%。 （图片来源：未岚大陆） 作为一项高频刚需，欧美私人花园草地早就被各式各样的割草机产品占领，例如手持式、手动/电动、油动式、骑乘式等。数据显示，仅骑乘式割草机，每 年美国市场销量达到 250 万台；欧美市场每年售出的割草机更是在 1000 万台以上。 另一边，目前欧美市场割草机器人品类渗透率依然偏低，欧洲市场在 10% 到 30% 之间，美国市场还不到 10%。 两者共同驱使，一些国产厂商早几年就进入到了割草机器人领域，而伴随这一品类愈加火热的市场表现，这两年更多国产厂商开始涌入。 无边界成主流，早鸟玩家已 ...

Investment Rating - The report maintains an "Outperform" rating for the industry [1] Core Insights - The demand for lawn and pool robots is surging due to technological upgrades, with domestic companies competing vigorously [5] - The global lawn mower market is projected to reach $10 billion by 2024, with a compound annual growth rate (CAGR) of 2% from 2013 to 2023 [3] - The penetration rate of robotic lawn mowers is expected to increase significantly, driven by advancements in technology [3][29] Summary by Sections 1. Overseas Lawn Demand and Market Size - The lawn culture in Europe and the U.S. is robust, with approximately 180 million private gardens, creating a high demand for lawn maintenance tools [3][12] - The global lawn mower market is expected to reach $10.8 billion in 2024, with a CAGR of 2.1% from 2013 to 2023 [13][15] 2. Rapid Iteration of Boundaryless Smart Lawn Mowers - Robotic lawn mowers have seen a sales explosion, with a 327% year-on-year increase in sales in the first half of 2025, reaching 2.34 million units [3][29] - The share of boundaryless robotic lawn mowers is projected to rise from 35% in 2024 to 65% in 2025 [29] 3. Competitive Landscape of the Lawn Mower Industry - Traditional lawn mower leaders like Husqvarna and Worx still hold significant market share, but domestic companies like Ninebot, Ecovacs, and Mamotion are rapidly gaining ground through technological innovation [3][42] - Domestic companies are expected to lead the industry due to their advantages in navigation, algorithms, and supply chains [3][38] 4. Pool Robot Market Growth - The global number of pools is projected to reach 32.9 million by 2024, with related spending expected to hit $12.9 billion [6] - The retail scale of the pool robot industry is anticipated to reach $2.5 billion by 2024, with a CAGR of 16% from 2019 to 2024 [6] 5. Investment Recommendations - The report suggests focusing on companies like Stone Technology, Guangfeng Technology, and Ecovacs, which are well-positioned to benefit from the technological upgrades in the lawn and pool robot markets [5]

Core Viewpoint - Anker Innovations is focusing on new product categories such as consumer-grade UV printers and robotic lawn mowers to drive growth beyond its traditional product lines, aiming to capture emerging market opportunities in these segments [4][6][26]. Group 1: Product Development and Market Strategy - Anker's sub-brand Eufy has launched a lawn mower and a UV printer, with the latter achieving over $20 million in crowdfunding within 12 hours, setting a record for tech crowdfunding [4][10]. - The EufyMake E1 UV printer is positioned as a user-friendly, affordable option for DIY enthusiasts, with a base price of $1,899 and a promotional price of $1,699, significantly lower than traditional industrial UV printers [10][11]. - Anker has previously faced challenges with product lines, leading to a strategic refocus on core categories like mobile power and audio, resulting in over 30% growth in revenue and net profit expected in 2024 [6][26]. Group 2: Competitive Landscape - The consumer-grade UV printing market is becoming competitive, with other companies like XTool and Procolored also targeting similar user demographics and applications, indicating a crowded market [17][18]. - Anker's entry into the robotic lawn mower market is seen as joining an already competitive field, with the company adopting a boundary-less approach to differentiate its products [20][21]. Group 3: Challenges and Opportunities - The robotic lawn mower market has low penetration in the U.S. at only 2%, indicating significant growth potential but also challenges in replacing traditional mowers [23][25]. - Anker's reliance on online sales (71.23% of revenue) poses a challenge for the lawn mower segment, which may require more offline support and training for consumers [25].

Core Viewpoint - Anker Innovations is actively pursuing new opportunities in the consumer robotics and printing markets, particularly with the launch of its eufyMake E1 UV printer and eufy lawn mowers, aiming to capture emerging consumer segments and enhance its growth story beyond its traditional product lines [1][3][18]. Group 1: Product Launches and Innovations - Anker's eufy brand has launched its first lawn mower and a UV printer, with the eufyMake E1 achieving over $20 million in crowdfunding within 12 hours, setting a record for tech crowdfunding [1][2][4][6]. - The eufyMake E1 is positioned as the world's first personal 3D texture UV printer, priced at $1,899, with a promotional price of $1,699, making it accessible in overseas markets [6][8]. - The eufyMake E1 features significant technological advancements, including 3D texture printing capabilities and a self-cleaning system that reduces maintenance costs to one-tenth of traditional devices [7][8][9]. Group 2: Market Position and Strategy - Anker Innovations has previously faced challenges with its product lines, leading to a strategic refocus on core categories such as mobile power and audio, resulting in over 30% growth in revenue and net profit in 2024, projected to exceed 20 billion yuan [2][18]. - The company aims to leverage its established brand reputation in the cross-border e-commerce space to penetrate the competitive consumer-grade UV printing and lawn mower markets [2][3][18]. - The eufy lawn mowers, priced in the thousand-dollar range, are designed to compete in a crowded market, utilizing a visual obstacle avoidance system, which presents both technical challenges and market opportunities [13][14][15]. Group 3: Consumer Segmentation and Market Trends - The target audience for the eufyMake E1 includes DIY enthusiasts and small business users, a demographic with significant purchasing power, often referred to as "Makers" [11]. - The lawn mower market is characterized by a low penetration rate of robotic mowers in the U.S., indicating potential growth opportunities despite existing challenges in consumer adoption and channel distribution [16][17]. - Anker's reliance on online sales channels, which account for 71.23% of its revenue, poses challenges for the lawn mower segment that traditionally requires offline support and training [17].