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2026春夏北京时装周9月10日开幕
Core Viewpoint - The 2026 Spring/Summer Beijing Fashion Week will take place from September 10 to 17, featuring over a hundred fashion events under the theme "潮塑新生" (Fashioning New Life), aiming to blend national trends with international influences and traditional elements with innovation [1][3]. Group 1: Event Structure and Highlights - The fashion week will adopt a "main venue + special venues + pop-up venues" format, with the National Convention Center Phase II serving as the main venue for the first time [3]. - The opening night will feature a grand show titled "鎏光" (Luminous) by renowned international designer Guo Pei [3]. - A fashion pop-up show will be held at Shougang Park, coinciding with the China International Fair for Trade in Services, expanding the reach of fashion culture [3]. Group 2: International Collaboration and Cultural Exchange - The event will include "Future Moda China-Italy Fashion Day" at the Longfu Temple venue, showcasing new collections from various Italian fashion brands [3]. - The "Hello, Beijing" cultural exchange night at the Silk Street venue will feature Nigerian designers presenting traditional garments, alongside a fashion show by Chinese designers and international supermodel Ma Yanli [3]. Group 3: Commercial Integration and Consumer Engagement - The fashion week aims to enhance commercial conversion capabilities with the theme "悦享京秋" (Enjoying Autumn in Beijing), collaborating with over 80 commercial complexes in Beijing and Hebei [4]. - The event will align with major activities such as the China Open Tennis Tournament and the Beijing International Music Festival to stimulate consumer spending [4]. - Online, the fashion week will partner with Douyin e-commerce for live streaming events, integrating intangible cultural heritage techniques with top brands and influencers for an immersive shopping experience [4].
时尚消费再升级 北京将增加更多特色空间、文化体验区、休闲功能区等
Bei Jing Shang Bao· 2025-06-09 07:01
Core Viewpoint - The implementation of the "Beijing Fashion Consumption Expansion Special Action Plan" aims to stimulate the potential of fashion consumption in Beijing and enhance the city's influence in the fashion consumption sector [5] Group 1: Fashion Scene Development - Beijing will create diverse and integrated special spaces to establish international consumption experience zones, catering to various consumer needs [1] - The city will encourage urban renewal to release new spaces for non-standard businesses while preserving historical cultural elements [1] - A series of cultural and commercial integration projects will be developed to enrich various sectors such as performing arts, sports, and cultural heritage [1] Group 2: Health and Leisure Function Areas - The city plans to optimize and integrate sports and event resources to create distinctive gathering areas [2] - Near-mountain consumption scenes will be developed utilizing mountain resources, enhancing consumer offerings [2] - Initiatives will include the construction of traditional Chinese medicine tourism consumption pilot units to merge health culture with experiential activities [2] Group 3: Fashion Activity Enhancement - Beijing aims to establish itself as a trendsetter by enhancing the international and professional levels of major fashion events like China International Fashion Week and Beijing Fashion Week [2] - The city will promote the integration of film arts with the fashion industry through the Beijing International Film Festival [2] - Various international fashion exhibitions and activities will be encouraged to create a diverse fashion event ecosystem [2] Group 4: Fashion Brand Innovation - Beijing will establish global launch centers to stimulate the vitality of domestic brands and attract high-quality global brands to set up stores [3] - Support will be provided for local fashion customization brands and the establishment of R&D design centers [3] - The city encourages collaborations between traditional brands and well-known IPs to enhance the appeal of domestic products [3] Group 5: Urban Atmosphere Creation - The city will enhance urban landscapes and promote green urbanization through the development of parks and public spaces [4] - Initiatives will include creating micro boutique areas that integrate cultural tourism, sports, and commerce [4] - The promotion of night-time economy through extended hours for parks and museums will be encouraged to enrich night-time consumption experiences [4]