中秋国庆假期，北京文旅市场吸引力强劲，热度持续攀升。北京青年报记者昨日从市文旅局获悉，双节 期间北京累计接待游客2509.4万人次，实现旅游总花费316.5亿元，同比分别增长3.6%、4.7%。全市 以"京彩秋韵 双节同庆"为主题，举办4200余场文旅活动，推出各类主题线路近百条。假期游客接待量 最多的是天安门地区，而王府井、奥林匹克公园、西单、亮马河国际风情水岸、前门大街、天坛公园、 南锣鼓巷、什刹海风景区、颐和园亦入围前十。 主题旅游线路人气火爆 这个假期，市文化和旅游局推出10条"跟着赛事游北京"线路，首钢园、运河西岸等多个商圈、园区举办 赛事主题活动，带动"赛事游"热潮。"北京礼物"联动中网赛事，总销售额超1000万元，十二金钗九宫格 糕点、柘木手串套装、凤冠冰箱贴以及祝福祖国大花篮冰箱贴等商品成为热销爆款，让"能带走的北京 记忆"成为假日消费新选择。 北京还发布了10条红色旅游线路，串联众多红色地标，带领市民游客在行走中回望历史、感悟抗战精 神。假期期间，天安门广场、卢沟桥、宛平城、中国人民抗日战争纪念馆等重点红色旅游景区游客超 370万人次。此外，北京推出丰收盛景、游园赏叶、长城登高、村咖骑游等8 ...

新京报讯 据"文旅北京"微信公众号消息，9月29日，五家"北京礼物"主题店在北京首都国际机场和北京 大兴国际机场同步开业。 "北京礼物"主题店经过选址规划，实现了对两场关键旅客流线的全面覆盖。其中，首都机场的3家主题 店分别位于T3航站楼四层公共区东侧、三层国内隔离区"北京印巷"街区以及国际隔离区E21登机口附 近。大兴机场的2家主题店则分别设置在公共区和国际出发区。 这一布局确保了国内外旅客在出发、到达、候机等各个流程中，都能便捷地接触和体验北京文化 （000802）。店面汇集了众多经"北京礼物"官方认证、能充分代表北京文化特色的精品文创商品。 首都机场商贸公司两大文创品牌——"京禧礼"与"兴礼遇"的百余款融入航空元素与首都文化印记的精选 商品，获"北京礼物"官方冠名，成为上述主题店展售商品，未来有望依托"北京礼物"的品牌影响力及平 台优势，打开更广阔的受众市场，拓展更多元化的提质创效渠道。 ...

Core Points - The 2025 Service Trade Fair concluded on September 14 in Beijing, with a two-day public open day starting from September 13, allowing visitors to enter the Beijing Shougang Park for free through reservations [1] - The fair showcased new technologies and applications, particularly in the health and cultural tourism sectors, attracting a large number of visitors [1] - The health service exhibition featured AI applications, including an AI doctor that assists in patient diagnosis and management, which generated significant interest among attendees [1][2] - The cultural tourism exhibition highlighted immersive experiences and interactive displays, with new digital technologies enhancing visitor engagement [1][2] - A total of 28 forums and promotional activities were held, resulting in the release of 30 new achievements during the fair [3]

Group 1 - The core theme of the event is the "Beijing Gifts" exhibition, showcasing a variety of cultural and creative products, enhancing the international influence of Beijing's cultural offerings [1][2] - China Bank's Beijing branch has partnered with local tax and cultural authorities to innovate and expand the "immediate purchase and refund" tax refund service for international travelers [2] - The number of tax refund shops in Beijing has exceeded 1,500, making it the leading city in China for such services, with a dedicated electronic map for travelers [2] Group 2 - The "immediate purchase and refund" service allows international visitors to receive tax refunds instantly at the event, either in cash or through digital wallets like Alipay [2] - The initiative aims to optimize the travel, consumption, and tax refund experience for international visitors, contributing to the development of Beijing as an international consumption center [2] - China Bank plans to continue enhancing the tax refund services to provide greater convenience for international travelers and support the creation of a world-class business environment in the capital [2]

Core Viewpoint - The China International Fair for Trade in Services (CIFTIS) held in Beijing showcased the innovative "buy and refund" tax refund service by the Bank of China, enhancing the shopping experience for international travelers [1][6]. Group 1: Event Overview - The CIFTIS took place on September 10, 2025, with the Bank of China serving as a global partner for the fifth consecutive year [1]. - The event featured a dedicated area for tax refund services, allowing international travelers to receive a refund on value-added tax (VAT) immediately after purchases [1][5]. Group 2: Tax Refund Service Details - The Bank of China Beijing Branch is the exclusive agent for tax refunds in Beijing, collaborating with the Beijing Municipal Taxation Bureau and the Beijing Municipal Culture and Tourism Bureau [1][5]. - The "buy and refund" service was highlighted at the main exhibition area and the "Beijing Gifts" section, providing two centralized refund points for travelers [1][3]. Group 3: Traveler Experience - International travelers, such as an Australian visitor named David, were able to receive immediate cash refunds after purchasing local products, enhancing their overall shopping experience [3][5]. - The "Beijing Gifts" section featured thousands of cultural and creative products, allowing travelers to engage with local culture while benefiting from the tax refund service [3][6]. Group 4: Future Plans - The Bank of China plans to continue optimizing the tax refund service to provide greater convenience for international travelers, contributing to the development of an international consumption center in Beijing [6].

Group 1 - The concept of "city gifts" is gaining popularity as cities aim to showcase their unique charm and culture through local products [1][2] - The integration of cultural elements into consumer products, such as jewelry and toys, reflects a shift in tourist expectations towards experiential and meaningful purchases [1][2] - The emergence of venues like "Changsha Gift Museum" illustrates the blending of shopping and cultural experiences, creating new consumption scenarios and stimulating economic potential [1][2] Group 2 - City gifts serve as tangible representations of a city's spirit and history, enhancing cultural identity for both locals and visitors [2][3] - Successful city gifts must balance cultural uniqueness with contemporary aesthetics and functionality to resonate with modern consumers [2][3] - The development of city gifts contributes to the soft power of urban culture, attracting visitors and fostering internal growth [2][3] Group 3 - Cities like Jingdezhen and Suzhou exemplify how historical cultural practices can drive modern creative industries and employment opportunities [3] - The focus on cultural heritage and innovation is essential for enhancing a city's cultural soft power and overall vitality [3] - The potential for city gifts to create new consumption landscapes underscores the importance of cultural integration in urban development strategies [3]

Core Viewpoint - Consumption is increasingly recognized as a key driver of economic growth, with a series of high-quality consumption policies being introduced since 2025 to invigorate the consumption market and accelerate the development of new consumption scenarios driven by technology and policy [1] Group 1: Launch Economy - Establish a new matrix for fashion launches by accelerating the construction of international consumption experience zones and encouraging the opening of flagship and innovative concept stores [3][4] - Create a global launch center to support the establishment of flagship stores and innovative concept stores in various districts, while promoting high-profile launch events [4] - Develop new international food brands by supporting high-quality development of catering enterprises and encouraging the establishment of flagship stores for domestic and international brands [4] Group 2: Digital Consumption - Support enterprises in innovating e-commerce models, including live streaming e-commerce and instant retail, to enhance service quality and digital consumption experiences [6][8] - Encourage the integration of traditional brands with digital transformation and cross-industry collaborations to stimulate the market potential of domestic products [7] - Establish a new benchmark for digital consumption by promoting the development of digital consumption experience centers and supporting innovative activities in live streaming e-commerce [8][9] Group 3: Event Economy - Promote high-profile sports events to enhance market operation capabilities and stimulate event-driven economic vitality [10] - Focus on cultivating a system of high-quality events, including international and local competitions, to enrich related consumption products and services [10][11] Group 4: Scene Integration - Strengthen the integration of tourism with various industries, creating demonstration scenarios for industrial tourism and enhancing rural tourism infrastructure [12] - Promote the development of diverse commercial spaces and encourage innovative operational models to revitalize commercial consumption areas [12][13] Group 5: Cultural Consumption - Explore new connotations of cultural and entertainment consumption by leveraging capital cultural resources and supporting the development of online performances and exhibitions [14][15] - Encourage the construction of cultural tourism projects and enhance the integration of cultural and commercial elements in urban spaces [14][15] Group 6: Technological Innovation - Promote the deep integration of artificial intelligence and gaming industries, supporting technological innovation in game development and operations [16] - Encourage the international expansion of gaming and e-sports enterprises, providing financial incentives for significant achievements in overseas markets [16] Group 7: Characteristic Consumption Districts - Develop characteristic consumption districts by integrating historical and cultural elements, enhancing the shopping environment, and promoting local fashion brands [17]

Group 1 - The "Beijing Gift" Global Cultural and Creative Competition was officially launched on July 2, 2025, featuring two main tracks: physical products and design, with a new "International Gift" category aimed at global participants [1] - The competition will run from now until August 31, focusing on six categories: Ancient Capital Imprint, Red Cultural Creation, Sci-tech Integration, Fashion Trends, Scene Innovation, and International Gifts [1] - Winning entries will not only become official "Beijing Gifts" but also have the opportunity to apply for a maximum of 1 million yuan in new consumption reward funds [1] Group 2 - At the launch event, 12 enterprises introduced 12 new summer products under the "Beijing Gift" initiative, showcasing creative transformations of cultural artifacts into consumer goods [2] - Notable products include refrigerator magnets inspired by Ming Dynasty crowns, jewelry reflecting Peking opera, and scented pen sets based on classic literature, highlighting the blend of culture and modern design [2] - The "Beijing Gift" Friendship Hotel store will soon open, featuring nearly a thousand products related to technology, local culture, and Olympic themes, expanding the brand's retail presence to 25 stores [3]

Group 1 - The Asian Infrastructure Investment Bank (AIIB) held its 10th Annual Meeting from June 24 to 26, showcasing traditional Chinese culture through a dedicated exhibition area featuring intangible cultural heritage (ICH) and time-honored brands [1] - Twelve selected enterprises participated, including traditional crafts, stationery, clothing, and health products, highlighting the cultural charm of Beijing [1][4] - The "Beijing Gifts" section featured exclusive products that were well-received by foreign guests, demonstrating the appeal of Beijing's unique cultural offerings [1] Group 2 - Many participating enterprises possess national-level ICH skills, offering over ten interactive ICH experience projects that captivated foreign attendees [4] - The immersive experiences allowed guests to engage with traditional crafts, effectively breaking cultural barriers and transforming them from observers to participants in Chinese culture [4][10] - Popular ICH products included creative gifts such as fridge magnets, brooches, and traditional crafts, with some attendees expressing interest in visiting stores post-event [4][12] Group 3 - The exhibition featured over 200 products that blend traditional craftsmanship with modern innovation, serving as cultural ambassadors for Beijing [17] - Notable products included a fridge magnet inspired by the Ming Dynasty's Phoenix Crown and lifestyle items like scented candles and hand creams designed by traditional ink manufacturers [17][19] - The event successfully showcased the unique charm of Chinese jewelry through collaborations with cultural landmarks, enhancing the visibility of traditional crafts [17][25] Group 4 - Foreign guests expressed appreciation for witnessing the transmission and development of traditional Chinese culture at an international event [29] - The presence of ICH and cultural products at the AIIB meeting garnered broader attention and recognition, facilitating international cultural exchange [29] - There is an expectation for more international events to provide platforms for ICH and cultural products to reach wider audiences [29]

Core Viewpoint - The implementation of the "Beijing Fashion Consumption Expansion Special Action Plan" aims to stimulate the potential of fashion consumption in Beijing and enhance the city's influence in the fashion consumption sector [5] Group 1: Fashion Scene Development - Beijing will create diverse and integrated special spaces to establish international consumption experience zones, catering to various consumer needs [1] - The city will encourage urban renewal to release new spaces for non-standard businesses while preserving historical cultural elements [1] - A series of cultural and commercial integration projects will be developed to enrich various sectors such as performing arts, sports, and cultural heritage [1] Group 2: Health and Leisure Function Areas - The city plans to optimize and integrate sports and event resources to create distinctive gathering areas [2] - Near-mountain consumption scenes will be developed utilizing mountain resources, enhancing consumer offerings [2] - Initiatives will include the construction of traditional Chinese medicine tourism consumption pilot units to merge health culture with experiential activities [2] Group 3: Fashion Activity Enhancement - Beijing aims to establish itself as a trendsetter by enhancing the international and professional levels of major fashion events like China International Fashion Week and Beijing Fashion Week [2] - The city will promote the integration of film arts with the fashion industry through the Beijing International Film Festival [2] - Various international fashion exhibitions and activities will be encouraged to create a diverse fashion event ecosystem [2] Group 4: Fashion Brand Innovation - Beijing will establish global launch centers to stimulate the vitality of domestic brands and attract high-quality global brands to set up stores [3] - Support will be provided for local fashion customization brands and the establishment of R&D design centers [3] - The city encourages collaborations between traditional brands and well-known IPs to enhance the appeal of domestic products [3] Group 5: Urban Atmosphere Creation - The city will enhance urban landscapes and promote green urbanization through the development of parks and public spaces [4] - Initiatives will include creating micro boutique areas that integrate cultural tourism, sports, and commerce [4] - The promotion of night-time economy through extended hours for parks and museums will be encouraged to enrich night-time consumption experiences [4]