从潮流地标到社区街巷，北京的消费场景正以多元姿态勾勒出国际消费中心城市的北京画像。12月18 日，北京培育建设国际消费中心城市工作成效和亮点新闻发布会召开，5000家首店落地、新开商业面积 超500万平方米、850个一刻钟生活圈、老字号总数274家等，这一组组数据的背后，是北京在文商旅体 等多方面深度融合的拉动，更是政策护航、营商环境持续提升的成果。 消费版图上新 在北京国际消费中心城市建设的"成绩单"上，一组组数据见证着消费能级的持续跃升。北京市商务局党 组成员、副局长、新闻发言人卢慧玲介绍，北京首发经济活力迸发，2019年以来全市累计吸引超5000家 首店落地，培育三里屯太古里等12个全球首发中心。 从国际大牌到本土潮牌，"首店经济"已成为北京消费的"流量密码"。其中，朝阳区表现尤为亮眼，近年 来引进各类首店近2800家，打造10处全球首发中心，泡泡玛特、小仙炖等本土品牌茁壮成长；西城区则 累计引进曼联梦剧场等各级首店328家，西单大悦城、北京坊跻身"全球首发中心"，首店经济与本土文 化碰撞出独特魅力。 文旅消费方面，今年1—10月，北京市接待游客总量超过3亿人次，旅游花费超过6000亿元，同比分别增 长 ...

文旅消费方面，今年1—10月，北京市接待游客总量超过3亿人次，旅游花费超过6000亿元，同比分别增 长5.4%和7.2%，文旅消费已成为推动国际消费中心城市建设的重要增长极。北京市文化和旅游局党组 成员、副局长徐振涛表示，当前"来北京看演出""赛事+旅游"成为新风尚。北京市累计认定演艺新空间 超100家，2025年1—10月举办营业性演出5万余场，吸引观众超1200万人次，票房收入达45亿元。北京 推出"漫步北京"主题线路500余条；累计推出300家"北京网红打卡地"、20家"北京微度假"目的地，夜间 消费场景愈发多元。同时，北京培育推出一批高品质体育旅游产品，推动游客从"观赛型"向"体验型"消 费升级。 其中，朝阳区依托近百家影院和13处大型体育场馆等，打造灯光消费季、汽车消费季等国际化品牌活 动，6个商圈成为北京市商文旅体融合发展商圈；西城区深挖非遗资源，打造14家演艺新空间和14家文 旅体验基地，天桥演艺区等6个点位入选北京市2025"夜京城"榜单，什刹海跻身中国体育旅游精品景 区，实现传统文化与现代消费双向赋能。 便民消费网络持续完善，让家门口的幸福感不断提升。截至2025年11月底，北京市已建成一刻 ...

Core Insights - Beijing is evolving into an international consumption center, showcasing diverse consumption scenarios through significant achievements in various sectors such as culture, commerce, tourism, and sports [1][3] Group 1: Consumption Growth - Since 2019, over 5,000 first stores have opened in Beijing, with notable global launch centers established, particularly in the Chaoyang District, which has introduced nearly 2,800 first stores [3] - The tourism sector has seen over 300 million visitors and spending exceeding 600 billion yuan from January to October this year, marking a year-on-year growth of 5.4% and 7.2% respectively [4] - The city has recognized over 100 new performance spaces and hosted more than 50,000 commercial performances, attracting over 12 million attendees and generating ticket sales of 4.5 billion yuan [4] Group 2: Community and Convenience - By November 2025, Beijing has established 850 community convenience circles, achieving 100% coverage, with Chaoyang leading with 170 circles [5] - The city has improved its commercial environment, with a total index of 109.9 for the international consumption center city construction, reflecting a 19.6 increase since the end of 2020 [5] Group 3: Policy and Regulatory Environment - Beijing has implemented reforms to enhance the business environment, including online registration for foreign enterprises and a bilingual registration guide to facilitate cross-border investment [7] - The city has upgraded its enterprise credit information system and introduced mechanisms for credit restoration, benefiting over 270,000 businesses [7][8] - Policies aimed at boosting cultural and tourism consumption have led to the issuance of over 62 million yuan in rewards for quality projects, stimulating nearly 1 billion yuan in related consumption [8] Group 4: Future Development Plans - Beijing aims to enhance its international consumption center status by focusing on service quality, product innovation, and multi-dimensional integration [9][10] - The city has been approved for pilot programs to develop new business models and international consumption environments, with plans to support the establishment of first-store centers and diverse consumption scenarios [10] - Districts like Chaoyang and Xicheng are planning to develop unique consumption landmarks and enhance the integration of culture, commerce, and tourism [11]

北京商报讯（记者 刘卓澜）12月18日，北京培育建设国际消费中心城市工作成效和亮点新闻发布会 上，北京市文化和旅游局党组成员、副局长徐振涛表示，今年1—10月，北京市接待游客总量超过3亿人 次，旅游花费超过6000亿元，同比分别增长5.4%和7.2%，文旅消费已成为推动国际消费中心城市建设 的重要增长极。 据介绍，北京市出台《北京市扩大文化和旅游新消费奖励办法》，聚焦"新产品、新场景、新业态、新 商品"四大方向，累计奖励优质项目88个，发放奖励资金超6200万元，直接拉动相关消费近10亿元，有 效激发了市场主体创新活力。 当前，"来北京看演出"已成为潮流消费新名片。徐振涛表示，全市累计认定演艺新空间超100家，1—10 月共举办营业性演出5万余场，吸引观众超1200万人次，实现票房收入45亿元，全域旅游布局不断优 化，重点发布"京畿长城"国家风景道、大运河文化带、西山永定河文化带等精品旅游线路，精心打 造"跟着演出去旅行""红色研学""工业探秘"等"漫步北京"主题线路500余条；累计推出300家"北京网红打 卡地"、20家"北京微度假"目的地，夜间消费场景愈发多元，全市国家级夜间文旅消费集聚区达14家， 国家 ...

Core Viewpoint - The launch of five "Beijing Gift" themed stores at Beijing Capital International Airport and Daxing Airport aims to offer travelers a unique shopping experience that integrates traditional culture with local characteristics [1][4]. Group 1: Store Locations and Coverage - The "Beijing Gift" themed stores are strategically located to cover key passenger flow areas, with three stores at Capital Airport and two at Daxing Airport [4]. - The specific locations at Capital Airport include the east side of the fourth floor public area of Terminal 3, the domestic isolation area "Beijing Yinxing" street on the third floor, and near the E21 boarding gate in the international isolation area [4]. - Daxing Airport's stores are situated in the public area and the international departure area, ensuring accessibility for both domestic and international travelers [4]. Group 2: Product Offering and Brand Collaboration - The stores feature over a hundred products from the "Jingxi Li" and "Xing Liyu" cultural brands, which have received official endorsement as "Beijing Gift" items [4]. - This collaboration is part of a broader strategy by the Capital Airport Commercial Company to align with the high-quality development and industrial synergy goals of the Capital Airport Group [5]. - The initiative aims to leverage the passenger flow advantages of both airports and the brand resources of "Beijing Gift," enhancing the cultural influence of the airports [5]. Group 3: Future Plans and Strategic Goals - The Capital Airport Commercial Company plans to deepen cooperation with the Beijing Municipal Bureau of Culture and Tourism and other industry stakeholders to enrich commercial offerings and optimize the business environment [5]. - The goal is to enhance the cultural appeal of the airport and promote consumption upgrades, providing travelers with a more enjoyable and culturally rich shopping experience [5].

Core Insights - Beijing's cultural and tourism market is experiencing strong attraction and continuous growth, with innovative highlights emerging across various themes such as technology, performance, and shopping [2][3]. Group 1: Cultural and Tourism Innovations - The Beijing Municipal Bureau of Culture and Tourism, in collaboration with the Beijing Municipal Bureau of Economy and Information Technology, has launched 10 industrial technology-themed tourism routes, allowing visitors to explore AI innovations, space technology, and digital art [3]. - The "City Brain" experience center showcases the capabilities of smart city management across various sectors, including public safety and traffic management, within an 1800 square meter space [5]. - New immersive performance tourism routes have been introduced, featuring traditional Beijing arts and modern performances, enhancing cultural engagement for visitors [6][7]. Group 2: Shopping and Cultural Products - The "Beijing Gifts" collection stores have expanded to 30 locations, enhancing the cultural tourism consumption market with unique local products and experiences [8][9]. - The flagship store in the Xiushui Street building targets inbound tourists, offering a range of traditional cultural products and innovative items that blend technology and fashion [9].

Core Insights - The article discusses the rise of "city gifts" in China, which are unique products representing local culture and identity, becoming popular souvenirs for tourists [9][12][13] - The concept of "city gifts" has been formalized, with over 1,000 brands identified across various administrative levels, indicating a growing market and cultural significance [12][19] - The development of city gifts reflects a blend of cultural heritage and modern consumer demands, showcasing the potential for economic growth and cultural exchange [10][17][19] Summary by Sections City Gifts Concept - The "city gift" concept emphasizes the integration of local culture, creative design, and market needs, transforming regional symbols and historical memories into distinctive products [9] - The 2025 China City Gift Development White Paper outlines the economic potential of city gifts, highlighting their role in promoting consumption, upgrading industries, and enhancing urban image [9][12] Popularity and Trends - During recent holidays, many travelers returned with unique city gifts, showcasing the trend of purchasing local products as souvenirs [8] - Notable examples include traditional items like Shanghai's White Rabbit candy and Tianjin's pancake-themed merchandise, which have gained popularity among tourists [10][11] Market Growth and Brand Development - The number of city gift brands has surpassed 1,000, with nearly 90% of the top 100 cities in China hosting related activities, indicating a systematic industry evolution [12] - The article highlights various successful city gift initiatives, such as "Shenzhen Handwritten Gifts," which generated over 1 billion yuan in sales, demonstrating significant market potential [17] Cultural and Economic Impact - City gifts serve as a bridge for cultural exchange, embodying local essence while appealing to tourists [13][19] - The article discusses different development models for city gifts, including mainstream consumption, cultural tourism integration, and industry fusion, emphasizing the need for unique branding to avoid homogenization [19] Innovative Examples - Cities like Wuhan have creatively incorporated local dialects and humor into their gift offerings, such as plush toys based on popular phrases, enhancing their appeal [18] - The article notes that successful city gifts often emerge from unexpected areas, including local food and cultural references, which resonate with consumers [15][18]

Group 1: Tourism Market Performance - During the Mid-Autumn and National Day holidays, Beijing received a total of 25.094 million tourists, generating a total tourism expenditure of 31.65 billion yuan, representing year-on-year increases of 3.6% and 4.7% respectively [1] - The most popular tourist areas included Tiananmen Square, Wangfujing, Olympic Park, and the Summer Palace, among others [1] Group 2: Themed Tourism and Cultural Activities - The city launched 10 "Follow the Events to Tour Beijing" routes, promoting a surge in "event tourism" [2] - Over 4,200 cultural and tourism activities were held, with nearly 100 themed routes introduced [1][2] - Red tourism routes connecting historical sites attracted over 3.7 million visitors [2] Group 3: Performance of Cultural Events - A total of 2,497 commercial performances were held, attracting approximately 670,000 attendees and generating ticket sales of about 218 million yuan, a year-on-year increase of approximately 118% [3] - Major events like Zhang Yixing's concert and the Beijing Grand Canal Music Festival saw significant attendance and revenue growth [3] Group 4: Outdoor Music and Cultural Engagement - Numerous outdoor music events were organized, enhancing community engagement through performances in shopping areas and parks [4] - The integration of various art forms, such as symphonic music and traditional opera, contributed to a vibrant cultural atmosphere [4] Group 5: Inbound Tourism Growth - Inbound tourism saw rapid growth, with 119,000 international visitors and a 54.1% increase in spending, totaling 1.23 billion yuan [5] - Popular attractions among foreign tourists included Universal Beijing Resort and the Forbidden City [5] Group 6: Service Quality and Infrastructure Improvements - The average hotel occupancy rate increased by 3.5 percentage points, reflecting improved service quality in the hospitality sector [6] - The city implemented measures to enhance tourist services, including multilingual support and streamlined processes at major transport hubs [5][6]

Core Viewpoint - The opening of five "Beijing Gift" themed stores at Beijing Capital International Airport and Beijing Daxing International Airport aims to enhance the cultural experience for travelers and expand the market for Beijing's cultural products [1] Group 1: Store Locations and Coverage - The "Beijing Gift" themed stores are strategically located to cover key passenger flow areas, ensuring accessibility for both domestic and international travelers [1] - Three stores are situated in the Capital Airport's T3 terminal, while two are located in Daxing Airport, including areas for public access and international departures [1] Group 2: Product Offering and Brand Strategy - The stores feature a variety of officially certified cultural products that represent Beijing's cultural characteristics [1] - The merchandise includes over a hundred selected items from two major cultural brands, "Jingxi Gift" and "Xingli Encounter," which incorporate aviation elements and cultural imprints of the capital [1] - The "Beijing Gift" brand is expected to leverage its influence and platform advantages to reach a broader audience and diversify its revenue channels [1]

Core Points - The 2025 Service Trade Fair concluded on September 14 in Beijing, with a two-day public open day starting from September 13, allowing visitors to enter the Beijing Shougang Park for free through reservations [1] - The fair showcased new technologies and applications, particularly in the health and cultural tourism sectors, attracting a large number of visitors [1] - The health service exhibition featured AI applications, including an AI doctor that assists in patient diagnosis and management, which generated significant interest among attendees [1][2] - The cultural tourism exhibition highlighted immersive experiences and interactive displays, with new digital technologies enhancing visitor engagement [1][2] - A total of 28 forums and promotional activities were held, resulting in the release of 30 new achievements during the fair [3]