Group 1 - The "Beijing Gift" Global Cultural and Creative Competition was officially launched on July 2, 2025, featuring two main tracks: physical products and design, with a new "International Gift" category aimed at global participants [1] - The competition will run from now until August 31, focusing on six categories: Ancient Capital Imprint, Red Cultural Creation, Sci-tech Integration, Fashion Trends, Scene Innovation, and International Gifts [1] - Winning entries will not only become official "Beijing Gifts" but also have the opportunity to apply for a maximum of 1 million yuan in new consumption reward funds [1] Group 2 - At the launch event, 12 enterprises introduced 12 new summer products under the "Beijing Gift" initiative, showcasing creative transformations of cultural artifacts into consumer goods [2] - Notable products include refrigerator magnets inspired by Ming Dynasty crowns, jewelry reflecting Peking opera, and scented pen sets based on classic literature, highlighting the blend of culture and modern design [2] - The "Beijing Gift" Friendship Hotel store will soon open, featuring nearly a thousand products related to technology, local culture, and Olympic themes, expanding the brand's retail presence to 25 stores [3]

Group 1 - The Asian Infrastructure Investment Bank (AIIB) held its 10th Annual Meeting from June 24 to 26, showcasing traditional Chinese culture through a dedicated exhibition area featuring intangible cultural heritage (ICH) and time-honored brands [1] - Twelve selected enterprises participated, including traditional crafts, stationery, clothing, and health products, highlighting the cultural charm of Beijing [1][4] - The "Beijing Gifts" section featured exclusive products that were well-received by foreign guests, demonstrating the appeal of Beijing's unique cultural offerings [1] Group 2 - Many participating enterprises possess national-level ICH skills, offering over ten interactive ICH experience projects that captivated foreign attendees [4] - The immersive experiences allowed guests to engage with traditional crafts, effectively breaking cultural barriers and transforming them from observers to participants in Chinese culture [4][10] - Popular ICH products included creative gifts such as fridge magnets, brooches, and traditional crafts, with some attendees expressing interest in visiting stores post-event [4][12] Group 3 - The exhibition featured over 200 products that blend traditional craftsmanship with modern innovation, serving as cultural ambassadors for Beijing [17] - Notable products included a fridge magnet inspired by the Ming Dynasty's Phoenix Crown and lifestyle items like scented candles and hand creams designed by traditional ink manufacturers [17][19] - The event successfully showcased the unique charm of Chinese jewelry through collaborations with cultural landmarks, enhancing the visibility of traditional crafts [17][25] Group 4 - Foreign guests expressed appreciation for witnessing the transmission and development of traditional Chinese culture at an international event [29] - The presence of ICH and cultural products at the AIIB meeting garnered broader attention and recognition, facilitating international cultural exchange [29] - There is an expectation for more international events to provide platforms for ICH and cultural products to reach wider audiences [29]

Core Viewpoint - The implementation of the "Beijing Fashion Consumption Expansion Special Action Plan" aims to stimulate the potential of fashion consumption in Beijing and enhance the city's influence in the fashion consumption sector [5] Group 1: Fashion Scene Development - Beijing will create diverse and integrated special spaces to establish international consumption experience zones, catering to various consumer needs [1] - The city will encourage urban renewal to release new spaces for non-standard businesses while preserving historical cultural elements [1] - A series of cultural and commercial integration projects will be developed to enrich various sectors such as performing arts, sports, and cultural heritage [1] Group 2: Health and Leisure Function Areas - The city plans to optimize and integrate sports and event resources to create distinctive gathering areas [2] - Near-mountain consumption scenes will be developed utilizing mountain resources, enhancing consumer offerings [2] - Initiatives will include the construction of traditional Chinese medicine tourism consumption pilot units to merge health culture with experiential activities [2] Group 3: Fashion Activity Enhancement - Beijing aims to establish itself as a trendsetter by enhancing the international and professional levels of major fashion events like China International Fashion Week and Beijing Fashion Week [2] - The city will promote the integration of film arts with the fashion industry through the Beijing International Film Festival [2] - Various international fashion exhibitions and activities will be encouraged to create a diverse fashion event ecosystem [2] Group 4: Fashion Brand Innovation - Beijing will establish global launch centers to stimulate the vitality of domestic brands and attract high-quality global brands to set up stores [3] - Support will be provided for local fashion customization brands and the establishment of R&D design centers [3] - The city encourages collaborations between traditional brands and well-known IPs to enhance the appeal of domestic products [3] Group 5: Urban Atmosphere Creation - The city will enhance urban landscapes and promote green urbanization through the development of parks and public spaces [4] - Initiatives will include creating micro boutique areas that integrate cultural tourism, sports, and commerce [4] - The promotion of night-time economy through extended hours for parks and museums will be encouraged to enrich night-time consumption experiences [4]

转自：北京日报客户端 "双奥遗产"引流、首发经济效应、国潮IP非遗体验……"五一"假期，北京特色文旅通过业态创新和场景 深耕打造差异化旅游体验吸引关注，满足消费者多元化、个性化的需求，成为拉动京城文旅消费、促进 消费升级的新引擎。 小众旅游打卡点人气火爆 5月1日，"北京奥园city街"正式开街，这里是市文化和旅游局推出的"五一"小众旅游线路中"奥园文博打 卡游"的打卡点之一，融合了体育文化、旅游体验和多元消费。整个街区主要色彩以黑白作为对比色， 辅助以奥运五环色点缀，并通过集装箱模块化拼搭布局，呈现出满满的工业风。 "首发经济"创造消费效应 "五一"期间北京多个首店、首街、首馆开门迎客，首发经济为京城假日消费带来独特的"引流"效 应。"看，这是我买的'北京礼物'。"肯悦咖啡安贞桥东店二层的"北京礼物"自动贩卖机前，游客李小姐 正拿着刚刚购买的骑虎兔儿爷不停拍照。4月29日，全球首个"北京礼物"咖啡社交概念店正式亮相，打 造了集文化体验、社交互动、品质消费于一体的城市新地标。 首个"北京礼物"咖啡社交概念店 此次"合体"，"北京礼物"携手的是肯德基肯悦咖啡全国第1000家门店，概念店将潮流咖啡文化与"北京 礼 ...