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21年老将郭炜炜卸任CEO退居幕后,西山居仍在“苦等”爆款
3 6 Ke· 2025-12-01 11:23
Core Viewpoint - The resignation of Guo Weiwei as CEO of Xishanju is a significant event, reflecting both personal career choices and the company's urgent need for strategic realignment amid declining performance in its flagship game, "Jian Wang 3" [1][2][7]. Group 1: Leadership Change - Guo Weiwei has served as CEO of Xishanju for nearly 8 years and will return to his role as Chief Producer, focusing on the development of the "Jian Wang 3" IP [1][3]. - Zou Tao, the Senior Vice President of Kingsoft Group, will act as the interim CEO, indicating a shift in management strategy [1][12]. Group 2: Financial Performance - Kingsoft's Q3 2025 financial report revealed a 47% year-on-year decline in revenue from Xishanju, primarily due to decreased income from "Jian Wang 3" and the underperformance of new titles [2][5]. - The revenue contribution from Xishanju dropped from 50% to 37% year-on-year, highlighting the urgent need for new successful products [2]. Group 3: Product Development Challenges - Xishanju's reliance on "Jian Wang 3" has become a liability, as the game shows signs of fatigue after 16 years of operation, with user growth and monetization potential nearing saturation [5][6]. - New titles like "Jian Wang 3 Wujie" and "Chen Bai Jin Qu" have failed to meet expectations, with the latter experiencing a significant drop in popularity and revenue [6][10]. Group 4: Strategic Misalignment - The company has struggled with strategic direction and execution, attempting to diversify its product lineup without achieving significant success [8][9]. - Xishanju's slow development cycle and reliance on outdated operational models have hindered its ability to compete in a rapidly changing market [9][10]. Group 5: Future Outlook - The transition of Guo Weiwei back to a production role is seen as a necessary step, but the company must also cultivate a broader talent pool to avoid over-reliance on individual stars [13][15]. - The new interim CEO, Zou Tao, faces the challenge of stabilizing the company while implementing necessary organizational changes to foster innovation and product development [12][16].