Investment Rating - The investment rating for the company is "Buy" (maintained) [1][5][13] Core Views - The report indicates that despite a decline in the gaming business, the dual-driven trend of WPS BC is becoming increasingly evident, with expectations for revenue recovery following optimizations [5][6] - The company's Q3 2025 revenue was 2.419 billion yuan, a year-on-year decline of 17.0%, with a net profit of 213 million yuan, down 48.5% year-on-year, primarily due to underperformance in the gaming sector and increased marketing expenses [6][7] - WPS revenue reached 1.52 billion yuan, growing 26.1% year-on-year, with significant growth in both personal and enterprise segments, indicating a potential for becoming a key player in the B-end market [6][7] Financial Summary and Valuation Metrics - Revenue projections for 2025 are estimated at 9.909 billion yuan, with a year-on-year change of -4.0% [9] - Net profit for 2025 is forecasted at 1.4 billion yuan, reflecting a year-on-year decrease of 9.8% [9] - The company's gross margin is expected to be 80.9% in 2025, with a net margin of 14.1% [9] - The P/E ratio for 2025 is projected at 28.0 times, with a gradual decrease to 16.1 times by 2027 [9]

Core Viewpoint - Kingsoft's core business is showing a diverging trend, with significant revenue decline in its gaming segment while the office software segment experiences growth [2][5]. Financial Performance - For Q3 ending September 30, 2025, Kingsoft reported total revenue of 2.419 billion RMB, a 17% year-on-year decrease [3]. - Gross profit fell by 21% to 1.944 billion RMB, and net profit nearly halved, down 48% to 213 million RMB [2][3]. - Office software and services revenue was 1.521 billion RMB, up 26% year-on-year, accounting for 63% of total revenue [3][5]. - Network gaming and other revenues plummeted by 47% to 898 million RMB, making up 37% of total revenue [2][3]. Office Software Segment - The growth in office software revenue is attributed to the performance of WPS software, WPS 365, and personal business, driven by increased demand from private enterprises and local state-owned enterprises [5]. - As of September 30, WPS Office had 669 million monthly active devices, an 8.83% increase year-on-year [5]. - The number of paid personal users reached 41.79 million, a 10% increase from the previous year [5]. AI and R&D Investment - Kingsoft is focusing on AI development, with R&D expenses rising by 18.48% to 1.495 billion RMB, representing 35.77% of revenue [6]. - The company has launched WPS AI 3.0 and is enhancing its product offerings in AI, collaboration, and internationalization [5][6]. Gaming Segment Challenges - The gaming segment's revenue dropped significantly, with marketing expenses for Q3 reaching 564 million RMB, a 55% year-on-year increase [10]. - The decline in gaming revenue is attributed to reduced contributions from existing games and the slow market establishment of new titles [10]. - The performance of the game "Limitless Mecha" has been disappointing, with a significant drop in player engagement shortly after launch [10][12]. Competitive Landscape - The office software market is highly competitive, with products like Microsoft Office, ByteDance's Feishu, and Tencent Docs competing directly with WPS Office [8]. - Balancing commercialization and user experience remains a critical challenge for Kingsoft in the face of intense competition [8].

尽管办公软件业务表现亮眼，但金山软件仍受游戏业务疲软所拖累。 11月20日，香港恒生科技指数跌幅扩大至1%，其中金山软件（03888.HK）一度跌超11%。截至早盘收盘，下跌9.51%，报27.80港元。 昨日，金山软件发布2025年第三季度业绩公告称，营收为人民币 24.2 亿元，环比增长 5%，同比下降 17%；归母净利润为2.13亿元，环比下降60%，同比下 降48%；每股基本盈利为0.15元，环比下降62%，同比下降52%。经营活动产生的现金流量净额为4.94亿元，同比下降64%。 | 財務摘要 | | | | | | | --- | --- | --- | --- | --- | --- | | | | 截至下列日期止三個月 | | | | | | 二零二五年 | 二零二四年 | 二零二五年 | 同比 | 環比 | | | 九月三十日 | 九月三十日 | 六月三十日 | 變動 | 變動 | | | 人民幣千元 | 人民幣千元 | 人民幣千元 | ማዕ | 00 | | | (未經審計) | (未經審計) | (未經審計) | | | | 收益 | 2,419,177 | 2,914,785 | 2, ...

金山软件首席执行官邹涛先生表示："第三季度，集团总收益人民币24.19亿元，同比下降17%，环比增 长5%。办公软件及服务业务表现稳健，得益于WPS软件业务的显著增长、WPS 365业务的快速增长及 WPS个人业务的稳健增长。网络游戏及其他业务下滑，主要由于若干现有游戏的收益贡献减少。新上 线游戏处于发展初期，仍在逐步建立市场影响力。 在办公软件及服务业务中，WPS个人业务通过AI新产品落地推广及海内外市场精细化运营，带动WPS AI月活、付费用户数及用户价值稳步提升。对于WPS 365业务，我们不断完善协作与AI条线产品，民营 企业及地方国企客户覆盖进展卓有成效，产品力和行业影响力持续提升。对于WPS软件业务，信创招 标进度加速。政务AI产品持续迭代，目前已在中央及地方党政机关落地推广，为信创客户数智化转型 保驾护航。 在网络游戏业务中，旗舰游戏《剑网3》于八月迎来十六周年，并于十月推出年度资料片，引入创新玩 法。二次元游戏《尘白禁区》依托长线内容更新与用户运营，稳固核心用户群体。科幻机甲游戏《解限 机》上线后持续调优玩法和运营模式，提升玩家体验。两款国际化IP游戏《鹅鸭杀》和《愤怒的小鸟》 预计在未来季度 ...

Group 1 - Kingsoft Software (03888.HK) saw a significant stock price increase, rising over 18% during trading on October 13, and closing at 10.02% higher at HKD 35.34 per share [2] - The Ministry of Commerce announced export controls on certain foreign rare earth-related items containing Chinese components, with the announcement's attachment now requiring WPS format, which is developed by Kingsoft Software [3] - Kingsoft Software reported a revenue of approximately CNY 4.645 billion for the first half of the year, a year-on-year increase of 0.75%, and a net profit attributable to shareholders of CNY 816 million, up 20.41% year-on-year [3] Group 2 - Other Hong Kong software stocks also experienced gains, with China Software International (00354.HK) up 6.1%, Inspur Digital Enterprise (00596.HK) up 5.07%, and Kingdee International (00268.HK) up 1.04% [4] - Huachuang Securities noted that the demand for domestic software is accelerating due to the push for self-reliance in technology, with several procurement standards from the Ministry of Finance in 2024 emphasizing the need for self-controllable solutions [4] - The domestic software industry's performance is gradually improving, indicating a potential turning point for high-quality development in the sector [4]

Core Viewpoint - The article highlights the challenges faced by Kingsoft's gaming division, particularly in the context of declining revenues and increased marketing expenses, while emphasizing the company's focus on long-term game development and IP ecosystem building [2][3][4]. Financial Performance - Kingsoft's gaming and other business revenue for the first half of the year was 1.988 billion yuan, accounting for approximately 43% of total revenue, but this represents a 10% decline compared to the same period last year [2]. - In the second quarter, the revenue from this segment was 0.952 billion yuan, showing a significant year-on-year decrease of 26% [2]. Marketing Expenses - The company incurred marketing expenses of 0.765 billion yuan in the first half of the year, a 19% increase year-on-year, aimed at supporting new game launches and enhancing promotional efforts [6]. - Despite the increase in marketing spending, the gaming revenue did not grow, raising concerns among investors about the effectiveness of these expenditures [6]. Game Portfolio and Challenges - Kingsoft's main gaming products include the "Jianxia Qinyuan" series, "Chunbai Jinzhu," and "Jiexianji," with the "Jianxia Qinyuan" series being a long-standing title in the market [6][13]. - The "Jianxia Qinyuan" series faces challenges as its core player base ages, leading to decreased engagement and spending [6]. - New titles like "Jianxia Qinyuan: Zero" have not met expectations, with initial rankings dropping significantly after launch [7]. Competitive Landscape - Compared to competitors like Tencent and NetEase, Kingsoft's gaming performance has been notably weaker, with Tencent's gaming revenue reaching 118.7 billion yuan in the first half of the year, a 32.6% share of total revenue [10]. - Tencent's gaming revenue grew by 22% year-on-year in the second quarter, while NetEase also reported a 13.7% increase, highlighting Kingsoft's struggles in a competitive market [10][9]. Industry Issues - The gaming industry is facing challenges from "black and gray market" activities, which disrupt the gaming ecosystem and affect player retention and spending [11]. - Kingsoft has acknowledged the need for improved measures to combat these issues, which have been detrimental to its gaming business [11]. Player Feedback and Game Quality - Player feedback on new titles like "Jiexianji" has been largely negative, with complaints about gameplay balance, depth, and overall experience [15]. - The game "Chunbai Jinzhu" also received criticism for its shooting mechanics and weapon design, indicating broader quality issues within Kingsoft's game offerings [15][16].

Core Viewpoint - Kingsoft Software's Q2 2025 performance showed a revenue of 2.307 billion yuan, a year-on-year decline of 7%, which was in line with expectations, while operating profit was 383 million yuan, slightly below expectations due to higher-than-expected expenses [1] Group 1: Business Performance - Office business revenue grew by 14% year-on-year and 4% quarter-on-quarter, driven by the expansion of WPS Personal and WPS 365 [1] - The number of global monthly active devices for WPS Office reached 650 million in June 2025, representing a 9% year-on-year and 1% quarter-on-quarter increase [1] - The gaming business saw a revenue decline of 26% year-on-year and 8% quarter-on-quarter, primarily due to high comparison bases from last year for titles like "Dust White Zone" and "Jian Wang 3" [1] Group 2: Strategic Developments - The company launched WPS AI 3.0 and introduced the native Office intelligent assistant "WPS Lingxi," marking a shift from tool-based applications to collaborative intelligent agents [1] - Management indicated a commitment to increasing R&D investment in AI and collaboration, aiming to enhance product and service deployment across various office scenarios [1] - The gaming business will continue to focus on a premium strategy, deepen IP ecosystem development, and steadily advance global expansion for long-term operations [1] Group 3: Financial Metrics - The operating profit margin for Q2 was 16.6%, down 15.5 percentage points year-on-year and 9.1 percentage points quarter-on-quarter, mainly due to increased R&D and marketing expenses related to AI and new games [2] - The net profit margin reached 23.1%, up 7.2 percentage points year-on-year and 10.9 percentage points quarter-on-quarter, benefiting from one-time gains from Kingsoft Cloud's placement and share subscription [2] Group 4: Earnings Forecast and Valuation - Revenue forecasts for 2025 and 2026 were lowered by 6.7% and 6.5% to 10.33 billion yuan and 11.56 billion yuan, respectively, due to cautious assumptions regarding the gaming business [2] - Net profit forecasts for 2025 and 2026 were reduced by 21.0% and 10.0% to 1.41 billion yuan and 1.71 billion yuan, respectively, considering revenue adjustments and increased investments in new games and AI strategy [2] - The target price was adjusted down by 10% to 45 HKD, reflecting a 29% upside potential based on a 32 times 2025 price-to-earnings ratio [2]

Core Insights - The core issue identified by the company is the failure of the new game "解限机" to meet expectations, particularly in its monetization and player engagement strategies [1][4][11] Financial Performance - In the first half of 2025, the company's gaming revenue was 1.988 billion yuan, a year-on-year decline of 10% [2] - Q2 revenue was 0.952 billion yuan, showing a year-on-year decline of 26% and a quarter-on-quarter decline of 8% [2] Game Launch and Reception - "解限机" generated approximately 0.1 billion yuan in its first month, but its peak player count on Steam dropped from 130,000 to 7,000 shortly after launch, indicating a significant decline in interest [4] - The game faced criticism for being both "pay-to-win" and requiring excessive time investment, leading to a perception of lost engagement among players [5][7] Key Mistakes Identified - The first major mistake was reducing the depth of monetization, which led to players feeling a lack of goals and engagement [5][7] - The second mistake involved uncontrolled gray market activities, which were exacerbated by the game's free-to-play model and multi-platform release, damaging the game's ecosystem [5][6] - The third mistake was the fragmentation of the player base across multiple platforms, which negatively impacted the matchmaking experience [6] Game Design Flaws - The game design failed to provide a satisfying feedback loop for player investment, leading to a sense of disinterest [8][10] - The initial player guidance was inadequate, failing to explain key gameplay mechanics, which contributed to player confusion [8] - The reward mechanisms were poorly structured, particularly in the early stages, discouraging casual players from engaging with the game [10] Industry Context - The company faces significant challenges in the mech and competitive gaming market, which has a naturally limited user base [11] - There is skepticism about whether the company can pivot "解限机" into a successful product without addressing its current issues, particularly in monetization and gameplay content [11]

Core Viewpoint - In the first half of 2025, despite a general recovery in the gaming sector, Kingsoft's gaming business faced unexpected pressures and challenges, with significant revenue declines in its online gaming segment [1][2][3] Financial Performance - In Q2 2025, Kingsoft's total revenue from online games and other businesses was 952 million yuan, a year-on-year decrease of 26% and a quarter-on-quarter decrease of 8% [1] - For the first half of 2025, this segment's total revenue was 1.988 billion yuan, down 10% compared to the same period in 2024 [1] Product Performance - The new game "Mecha BREAK" did not meet expectations after its launch, contributing to the revenue decline due to high comparative figures from 2024 [1][3] - The classic IP "Jian Wang 3" continued to perform strongly, supported by content updates and technical enhancements, while new titles like "Jian Xia Qing Yuan: Zero" faced challenges [3][4][5] Strategic Focus - Kingsoft's management emphasized a strategy of focusing on high-quality games and deepening IP ecosystem development, while also pursuing global expansion [2][8] - The company is looking to optimize existing products and explore new IP collaborations to find growth opportunities [11] Market Outlook - Kingsoft's gaming business is currently in a phase of short-term pressure but long-term potential, with the second half of 2025 seen as a critical period for validating its long-term operational capabilities [12]

Core Viewpoint - Kingsoft's financial performance shows a mixed picture, with strong growth in office software and services but a significant decline in the gaming sector, impacting overall revenue [4][3]. Group 1: Financial Performance - For Q2 2025, Kingsoft reported revenue of 23.07 billion RMB, a decrease of 7% year-on-year and 1% quarter-on-quarter [4]. - Gross profit fell by 9% to 18.54 billion RMB, with a gross margin of 80%, down 3 percentage points year-on-year [4]. - Net profit attributable to shareholders increased by 35% to 5.32 billion RMB [4]. Group 2: Office Software and Services - Revenue from office software and services reached 13.56 billion RMB, representing a year-on-year growth of 14% and a quarter-on-quarter increase of 4%, accounting for 58.77% of total revenue [2][4]. - The growth in this segment is attributed to the performance of WPS 365 and personal WPS services, driven by product strength, high-quality service, and enhanced customer retention [2]. Group 3: Gaming Sector Performance - The gaming and other business segment generated revenue of 9.52 billion RMB, a significant decline of 26% year-on-year and 8% quarter-on-quarter, making up 41.26% of total revenue [3][4]. - The decline in gaming revenue is primarily due to underperformance of key titles such as "Dust White Zone" and "Jian Wang 3," which faced high comparative bases from the previous year [3]. - The gaming market, particularly for second-dimensional games, has been experiencing a downturn, with a reported 8% decrease in sales revenue for the first half of 2025 [5]. Group 4: AI and R&D Investment - Kingsoft's investment in AI is increasing, with R&D expenses rising by 18.7% to 9.59 billion RMB, representing 36.07% of revenue, an increase of 2.6 percentage points year-on-year [2]. - The company is focusing on AI integration across its office software components, which is seen as a key growth area in the industry [2].