今年国庆黄金周，一部都市爱情新剧《许我耀眼》意外爆火，开播后迅速登顶多个热榜第一，站内热度4天突破3万，"#许我耀眼热度 ""#妍妍接电话名场 面 "等话题接连登上热搜，也让这部剧成为2025年最快跻身"爆款俱乐部"的大热剧。 饰演女主角许妍的赵露思，再次发挥了超强的话题度和带货力，追剧大军纷纷玩起热梗："模仿许妍式国庆旅游转场""许妍穿搭，我先学了""许妍激发了 我的打扮欲"……这也让"赵露思同款"的热度在这几天来水涨船高。 据淘宝数据显示，《许我耀眼》开播后，"赵露思"和"许我耀眼同款"已经成了"明星同款"中热度最高的搜索词，月环比、年同比显示出三四位数的明显增 幅。截至10月5日，"赵露思同款"成交金额月环比上涨1518%，同比去年上涨474%，搜索量同比增长700%。一波服饰品牌正在这波热度中集体出圈。 如今，"明星同款"已经成了服饰品牌们的爆款密码。 今年7月，杨幂在重庆一场电影节上，身着一件北朝褶衣形制的灰绿色汉服亮相，网友发现这件服装来自淘宝店铺"汀兰颂原创汉服"，它从最初300多件的 销量开始爆单，一度被抢断货，目前售出已达"4万+"，不到3个月，单品成交额500多万。 8月中旬，赵露思直播私 ...

Core Insights - The rise of Labubu and similar products is significantly influenced by celebrity endorsements and social media presence, showcasing a shift in marketing strategies from traditional endorsements to more organic, lifestyle-driven promotions [1][5][11] - The popularity of "撕拉片" (instant film) has surged, with prices skyrocketing from 70 yuan to 3000 yuan, indicating a strong consumer demand driven by celebrity usage [3][5] - Brands are increasingly focusing on interactive and emotional connections with consumers through limited edition products and direct engagement with fans, rather than relying solely on traditional advertising methods [6][8][12] Marketing Evolution - The traditional model of celebrity endorsements is evolving, with brands now seeking deeper interactions and emotional connections with their audience, moving beyond mere promotional appearances [11][21] - The effectiveness of celebrity endorsements is being re-evaluated, with a noted increase in the number of brand collaborations with celebrities, but with mixed results in terms of actual sales impact [6][8][10] - The concept of "sharing" and "realness" in celebrity marketing is becoming more prominent, as consumers are drawn to authentic representations of products in celebrities' daily lives [10][19][21] Consumer Behavior - Consumers are increasingly attracted to products that celebrities genuinely use, leading to a rise in demand for items that are perceived as authentic and relatable [10][12][19] - The phenomenon of "明星同款" (celebrity matching items) is gaining traction, as it allows consumers to feel a connection to their favorite stars while also fulfilling their desire for authenticity [10][11][19] - The engagement of celebrities in everyday activities, such as vlogs and social media interactions, is proving to be an effective way to build brand loyalty and consumer interest [19][28] Brand Strategies - Brands are adopting innovative strategies, such as inviting celebrities to participate in interactive events, to create a more personal connection with consumers [23][26] - The integration of celebrity lifestyles into brand narratives is becoming a key strategy for enhancing brand visibility and consumer engagement [21][23] - Collaborative product lines that reflect both the celebrity's persona and the brand's identity are being developed to deepen emotional connections with consumers [21][26]

Core Viewpoint - The recent popularity of "peel-apart film" photography, driven by celebrities like Liu Shishi and Ju Jingyi, has led to a surge in demand and prices for this type of instant film, with prices reaching hundreds of yuan per sheet [1][18][21]. Group 1: Product Overview - "Peel-apart film" is a type of instant photography that requires manual peeling of a protective layer for development, offering a unique tactile experience [18]. - The film is known for its grainy texture and yellowish hue, closely resembling the human eye's visual perception [18]. - The scarcity of the film, as it has been discontinued by major brands like Polaroid and Fujifilm, has contributed to its high market value, with some referring to it as "paper Moutai" [18][19]. Group 2: Market Dynamics - The price for a single sheet of "peel-apart film" ranges from 330 to 419 yuan, significantly higher than standard instant film [21]. - The demand for this film has led to inflated prices for the cameras, with the Big Shot camera's price increasing from 3600 yuan to over 4000 yuan due to celebrity endorsements [27]. - The limited availability of the film, which is past its expiration date, has created a market where quality can vary, and some shops offer re-shoot services for defective images [22][25]. Group 3: Consumer Behavior - Many consumers, including celebrities, are willing to pay premium prices for this unique photography experience, often seeking to replicate celebrity styles [27][30]. - There is a growing trend of using smartphone apps to simulate the "peel-apart film" effect, indicating a potential shift towards digital alternatives [30]. - Fujifilm has acknowledged the trend but cautioned consumers about the quality and cost-effectiveness of these expired products, urging a rational approach to purchasing [30].