Group 1 - The Spring Festival holiday saw a surge in consumer activity, with new trends emerging in consumption patterns, including "segment-style" and "reverse" celebrations [2][6] - Foreign tourists are increasingly visiting China during the Spring Festival to experience traditional culture, with cities like Beijing and Shanghai offering curated travel routes and cultural experiences [2] - The integration of technology into the Spring Festival celebrations, such as robot performances, has sparked consumer interest in tech products, leading to significant sales growth [3][6] Group 2 - The experience of intangible cultural heritage has shifted from "check-in" to "immersive," attracting young tourists to engage in traditional cultural activities [6] - The Winter Olympics coinciding with the Spring Festival has boosted interest in winter sports, with indoor skiing facilities seeing a 117% increase in search volume in Shanghai [6] - New service consumption trends have emerged, including on-demand services like pet care and home chefs, reflecting a growing demand for personalized and quality services during the holiday [7][9]

2026年春节消费市场出现新变化，这一点在购年货环节表现得尤为明显。据商务部监测数据，春节假期 前两天，各地年味浓郁，消费市场购销两旺。其中，绿色、智能、健康类产品销售增速显著，成为今年 春节年货市场的"新三样"。除夕前一天，重点平台智能穿戴设备销售额增长1.3倍，智能血压仪、血糖 仪增长超60%，有机食品增长52%。 每年春节媒体都会提及各种各样的消费数据，有的数据往往很可观，比如出行人数、旅游收入等，不 过，由于往年基数本来就大，这些数据只能反映消费市场的"温度"。而有的数据看似不起眼，却预示了 某种新趋势，考虑到往年基数较小，这种趋势就显得尤为明显，非常值得关注。 媒体援引的"什么值得买"电商运营中心负责人张宇昂的观点就很有代表性，其提到，"从餐桌美食，到 居家健康与生活好物，每一件商品都承载着对美好生活的追求与情感寄托。消费者在挑选中不仅满足实 用需求，更表达个性、关照家人，也让年味在多元化中得以延展。"春节消费市场每年都有新特点，背 后隐藏的商业机会，以及呈现的中国经济结构变化，非常值得重视。 即便是春节旅游，也要玩出新花样，所谓"预判别人的预判"，去哪里、什么时间去，都得有讲究，这样 才能获得更好 ...