2026年春节，年轻人成为节日消费与团聚安排的"主理人"，带动餐饮消费持续升温。数据显示，2月15日至23日9天假期，海底捞全国门店接待顾客超1400 万人次，以丰富场景与创新服务承接多元团圆需求。 为衔接假期与开工，海底捞2月23日至3月2日推出返程凭证享菜品85折活动，打造"开工第一顿"仪式感。针对坚守岗位员工，品牌启动"暖冬营"，为员工 子女提供陪伴活动，让坚守者也能享受团圆温暖。 业内人士表示，年轻人主导春节消费，推动团聚场景从传统家宴走向多元堂食。海底捞以场景创新、地域特色与暖心服务，契合新时代团圆需求，成为春 节餐饮消费的重要载体。 扬子晚报/紫牛新闻记者张冰晶 今年春节，海底捞围绕家庭、朋友聚餐打造年味氛围，推出小马宝莉马年联名活动，上线主题甜品与儿童餐。杭州、南京等门店推出地域特色菜品，"紫 色发财菜"、锦鲤花饽饽等创意产品备受欢迎。南宁江南万达大排档火锅新店春节开业，与广州、上海等城市门店一同迎来客流高峰，部分门店等位超百 桌。 假期消费呈现新趋势：返乡团聚与"南北互换"出游并行，下沉市场表现亮眼。河南多地门店日均接待超2000人次，全省9天迎客超90万人次；广东接待量 超170万人次，汕头 ...

Core Insights - The core viewpoint of the article highlights a significant increase in the demand for Chinese New Year dinner reservations, with pre-order volumes expected to surge over three times year-on-year by 2026 [1] Group 1: Market Trends - The trend of dining out for family reunions is becoming increasingly popular, with more families opting for restaurant meals during the holiday season [1] - The growth in dining options includes not only traditional family gatherings but also dining while traveling or celebrating away from home, indicating a diversification in consumer behavior [1] Group 2: Consumer Behavior - The bustling dining scene observed in Shanghai, with both high-end restaurants and chain brands fully booked for New Year's Eve, reflects a strong consumer appetite and confidence in spending [1] - The robust pre-holiday dining consumption is seen as a positive indicator of the ongoing release of consumer potential, setting a favorable tone for the upcoming year's market [1]

| 门店名称 ▼ | 门店地址 | | --- | --- | | | 湘江新区 | | 南景饭店(梅溪湖店) | 长沙市岳麓区梅溪湖街道环湖路745号达美商业中心1栋201- 314号 | | 潇邦1999 | 湖南省长沙市岳麓区观沙岭街道含光路108号 | | 太白餐厅 | 湖南省长沙市岳麓区观沙岭街道滨汇社区茶子山东路51号地宝 大厦4楼 | | 松花江饺子馆新民路店 | 新民路8号新民学会旧址 | | 诚食家厨·望月湖店 | 长沙市岳麓区银盆南路望月湖小区3片8号栋 | | 印象农夫·田园湘宴 文学院店 | 长沙市岳麓区岳麓大道186号(毛泽东文学院内) | | 印象农夫·田园湘宴 金融中心店 | 长沙市岳麓区龙湖·铂金岛营销中心3F(观沙岭路与茶子山路交 又口西南向) | | 新长福城兴园店 | 望岳路299号 | | 盛香亭转转热卤(梅溪新天地店) | 湖南省长沙市岳麓区枫林三路1099号步步高新天地负一楼 | | | B46-12号铺 | | 盛香亭长沙荟聚店 | 长沙市岳麓区洋湖路253号Livat荟聚L4层 | | 盛香亭长沙岳麓凯德壹中心店 | 长沙市岳麓区茶子山东路112号凯德壹中心LG ...

Group 1 - The Beijing dining market is experiencing a festive atmosphere ahead of the Spring Festival, with many restaurants operating continuously during the 9-day holiday and increasing inventory and staff to ensure service quality [1][9] - Traditional brands are focusing on "intangible cultural heritage" dishes, with many restaurants preparing about four times the usual amount of ingredients for these special offerings during the holiday [2][5] - New dishes themed around the Year of the Horse are being introduced by various traditional restaurants, such as "马入翔云" and "马上串香," reflecting creativity and cultural significance [2][3] Group 2 - Popular hotpot chain Haidilao has received over 50,000 reservations for New Year's Eve and will have more than 1,000 locations open on that day, with over 1,300 stores returning to normal operations by the second day of the New Year [6][9] - Haidilao is launching new family-friendly themed restaurants, featuring child-friendly dining experiences and special menu items, with plans for further expansion across various cities [7] - Other chains like Xiaobuxiang are also implementing themed activities and launching new menu items to enhance the festive dining experience, including limited edition sauces and special meal packages [8][9] Group 3 - Many restaurants are ensuring operational stability during the holiday by increasing staff and preparing for logistics challenges, with strategies in place for employee engagement and support [9][10] - Popular restaurant Fei Dazhu is maintaining normal operations during the holiday, with a 30% increase in fresh ingredient supplies to meet customer demand [10]