Core Viewpoint - The company reported a revenue of 1.402 billion yuan and a net profit of 34.13 million yuan for the 2024 fiscal year, focusing on dual strategies of "commercialization of restaurant operations" and "food productization" to stabilize revenue and strengthen transformation foundations [1] Group 1: Financial Performance - The company achieved a revenue of 1.402 billion yuan and a net profit of 34.13 million yuan during the reporting period [1] - The company’s food sales revenue reached nearly 300 million yuan, accounting for over 21% of total revenue [4] Group 2: Store Operations and Marketing - The company optimized its offline store structure, adding 4 new direct stores and 1 franchise store, bringing the total to 101 stores [2] - The company launched themed operations such as "Chinese Unique · Sky Courtyard," enhancing customer experience and store loyalty, with revenue contributions of 44.85% from the Peace Gate store [2] - Holiday dining revenue increased by 6% year-on-year, with a 10% increase in Beijing during holidays [2] Group 3: Online Operations - The company strengthened its online delivery capabilities, achieving an average rating of 4.8 across 17 stores and receiving accolades from major delivery platforms [3] - A pilot project for "delivery satellite stores" was launched in collaboration with Meituan, aiming for low-cost online expansion [3] Group 4: Brand and Product Development - The company celebrated its 160th anniversary with a series of brand events, significantly enhancing brand influence and recognition [5] - The company introduced over 20 seasonal products and gift boxes, leveraging social media and live streaming for promotion [4] - The company aims to enhance its dual-driven model of "restaurant + food" and improve operational capabilities in the food sector [6] Group 5: Future Outlook - The company plans to continue enhancing its brand value and operational efficiency, aiming for a balance between renewal and heritage in high-quality development [6] - The company anticipates further brand benefits as consumer demand recovers and holiday economies continue to stimulate growth [6]