格隆汇9月11日｜天风证券研报指出，罗莱生活上半年归母净利润1.85亿，同比增长17%。分地区， 25H1国内家纺业务实现营收18亿元，同比增长6%；归母净利润2.12亿元，同比增长18%。美国家具业 务实现营收4亿元，同比下降8%，归母净利润-0.29亿,同比下降32%，主要系美国贷款利率高企，需求端 不足，新屋及成屋销售量大幅持续走低所致。公司自2022年以自有资金投入，规划建设罗莱智慧产业 园，产业园已顺利于2024年底完成一期建设，并在2025年一季度逐步落地投产。另外，罗莱智慧产业园 一期的全面建设完成，标志着公司对未来行业发展、业务成长的信心和决心，也是开启罗莱下一个30年 征程的里程碑事件。调整盈利预测，维持"买入"评级。 ...

Core Viewpoint - The company, 罗莱生活, reported a mixed performance in the first half of 2025, with growth in domestic home textile business but a decline in the U.S. furniture segment due to high loan rates and low demand [1][3][8] Financial Performance - In the first half of 2025, the company achieved revenue of 2.181 billion yuan, a year-on-year increase of 3.60%, and a net profit attributable to shareholders of 185 million yuan, up 16.97% year-on-year [1][3] - The domestic home textile business generated revenue of 1.789 billion yuan, growing 6.49% year-on-year, while the U.S. furniture business saw revenue drop to 392 million yuan, a decline of 7.81% year-on-year, resulting in a net loss of approximately 28.75 million yuan [3][8] Dividend Policy - The company announced a mid-year dividend of 2 yuan (including tax) per 10 shares, following a previous annual dividend of 4 yuan per 10 shares in 2024, indicating a commitment to high cash dividends and shareholder returns [4] Gross Margin Analysis - The overall gross margin for the company in the first half of 2025 was 47.82%, with variations across different channels: direct sales margin at 67.77% (up 1.5 percentage points), franchise margin at 45.09% (down 2.42 percentage points), and online margin at 54.75% (up 1.35 percentage points) [5] Store Expansion Strategy - As of the end of the first half of 2025, the company operated 381 direct stores and 2,142 franchise stores, with plans to maintain a steady opening strategy in the second half of 2025 while focusing on store management quality [6] Production Capacity Enhancement - The 罗莱智慧产业园 phase one was completed in April 2025, which is expected to enhance production efficiency and product quality through new production lines and automation [7][8] U.S. Business Outlook - The U.S. business faced challenges with a revenue decline of 7.81% and a gross margin of 31.41%, attributed to a sluggish real estate market, with ongoing uncertainties regarding the economic environment and cost management strategies being emphasized [2][8]

Group 1: Financial Performance - In the first half of 2025, the company achieved a revenue of 2.181 billion yuan, a year-on-year increase of 3.60% [3] - The net profit attributable to shareholders reached 185 million yuan, up 16.97% compared to the same period last year [3] - Domestic home textile business revenue was 1.789 billion yuan, with a year-on-year growth of 6.49% and a net profit of 212 million yuan, increasing by 18.35% [3] - The U.S. furniture business generated revenue of 392 million yuan, a decline of 7.81%, with a net loss of approximately 28.75 million yuan, down 31.72% year-on-year [3] Group 2: Dividend Policy - The company announced a mid-year dividend policy of 2 yuan (before tax) per 10 shares, alongside a 4 yuan (before tax) dividend for the 2024 annual report, equating to a distribution of 0.6 yuan (before tax) per share for 2025 [3] Group 3: Gross Margin Analysis - The overall gross margin for the first half of 2025 was 47.82%, with variations across different channels [3] - Direct sales channel gross margin was 67.77%, up 1.5 percentage points; franchise channel gross margin was 45.09%, down 2.42 percentage points; online channel gross margin was 54.75%, up 1.35 percentage points [3] Group 4: Store Expansion Strategy - As of the end of the first half of 2025, the company operated 381 direct stores and 2,142 franchise stores [3] - The company plans to maintain a proactive store opening strategy in the second half of 2025, focusing on improving retail management and inventory turnover [3] Group 5: Production Capacity Enhancement - The first phase of the smart industrial park has commenced construction and is expected to enhance flexible production and response capabilities, improving product quality and turnover efficiency [4] Group 6: U.S. Market Challenges - The U.S. business faced a revenue decline of 7.81% in the first half of 2025, with a gross margin of 31.41%, down 0.15 percentage points [4] - The decline is attributed to a sluggish real estate market and ongoing uncertainties in the U.S. economic environment, including tariff policies and interest rate expectations [4]

Core Viewpoint - The company reported lower-than-expected profits for the first half of 2025, with revenue growth and net profit showing mixed results, indicating potential challenges ahead [1][3]. Financial Performance - For H1 2025, revenue reached 2.18 billion yuan, a year-on-year increase of 3.6%, while net profit attributable to shareholders was 185 million yuan, up 17.0% year-on-year. The adjusted net profit was 154 million yuan, reflecting a 9.8% increase [1]. - In Q2 2025, revenue was 1.09 billion yuan, a 6.8% increase year-on-year, but net profit was only 72 million yuan, up 4.9%, with adjusted net profit declining by 10.3% to 48 million yuan, indicating a disappointing profit performance for the quarter [1]. - The company proposed a mid-term cash dividend of 0.2 yuan per share, totaling 167 million yuan, with a high cash dividend payout ratio of 90% [1]. Cost and Margin Analysis - The gross margin for H1 2025 was 47.8%, an increase of 1.1 percentage points year-on-year, but the expense ratio was high at 36.5%, up 1.5 percentage points, primarily due to increased management expenses [1]. - In Q2 2025, the gross margin was 49.7%, down 0.5 percentage points year-on-year, while the expense ratio rose to 40.3%, up 3.1 percentage points, largely impacted by rental disputes at the Shanghai headquarters [1]. Inventory and Cash Flow - As of the end of H1 2025, inventory stood at 1.05 billion yuan, a decrease of 230 million yuan year-on-year, with inventory turnover days at 169 days, down 42 days, indicating low channel inventory [2]. - The net operating cash flow for H1 2025 was 380 million yuan, a significant increase of 28.9% year-on-year, and cash and cash equivalents totaled 580 million yuan, indicating strong liquidity despite a decrease in cash due to increased bond investments [2]. Business Segment Performance - The domestic home textile segment benefited from national subsidies, with online sales growing robustly, while offline franchise operations continued to contract. For H1 2025, revenue from online, direct, franchise, and other channels was 740 million, 190 million, 600 million, and 260 million yuan, respectively, with online sales up 18.3% year-on-year [3]. - The U.S. furniture business faced challenges, with revenue of 390 million yuan, a decline of 7.8% year-on-year, and a net loss of 28.75 million yuan, which widened by 6.92 million yuan compared to the previous year [3]. Strategic Developments - The company completed the first phase of the Rola Smart Industrial Park, which began production in H1 2025, enhancing production capacity by 20% to 6.247 million sets, and improving supply chain efficiency through automation [4]. - The company has maintained the top market share in bedding products for 20 consecutive years and is entering a new growth cycle with the launch of the smart industrial park [4]. Future Outlook - The company has adjusted its profit forecasts for 2025-2027, expecting net profits of 470 million, 550 million, and 600 million yuan, respectively, down from previous estimates [4]. - The target market capitalization for 2025 is set at 9.1 billion yuan, reflecting a potential 26% upside from the market value as of August 22, 2023, maintaining a "buy" rating [4].

Investment Rating - The report maintains a "Buy" rating for the company [2][7]. Core Views - The company has launched its first phase of the Nantong Smart Industrial Park, significantly enhancing its self-manufacturing capacity by 20% to 6.247 million pieces/sets [7]. - The company has a strong cash flow and low inventory levels, with a net operating cash flow of 380 million yuan, up 28.9% year-on-year [7]. - The domestic home textile business is recovering due to national subsidies, while the U.S. furniture business is still in an adjustment phase [7]. - The company has maintained the number one market share in bedding products for 20 consecutive years, indicating strong competitive positioning [7]. Financial Data and Profit Forecast - For the first half of 2025, the company reported revenue of 2.181 billion yuan, a year-on-year increase of 3.6%, and a net profit attributable to shareholders of 185 million yuan, up 17.0% year-on-year [7][8]. - The projected total revenue for 2025 is 4.799 billion yuan, with a net profit forecast of 470 million yuan [6]. - The gross profit margin for the first half of 2025 was 47.8%, with a net profit margin of 8.5% [10]. Market Data - As of August 22, 2025, the closing price of the company's stock was 8.63 yuan, with a market capitalization of 7.134 billion yuan [2]. - The company has a dividend yield of 6.95%, reflecting its commitment to returning value to shareholders [2].