Core Insights - The forum titled "2025, What Are Young People Thinking?" was held at the 2025 Beike Finance Annual Conference in Shanghai, featuring a special sharing by Wang Junhao, the Party Secretary and President of Junyao Group, as well as Chairman of Junyao Health [1] Group 1: Insights on Young Consumers - Wang Junhao emphasized that he has never felt disconnected from the younger generation, despite being 53 years old and having been an entrepreneur for 38 years [4] - He highlighted the importance of understanding the consumption patterns of different generations, as he has the opportunity to observe his children from the 90s, 00s, and 10s [4] - According to Wang, young people today prefer "wisdom consumption," which he describes as a way to enhance their lives and make informed choices [4] Group 2: Consumption Trends - Wang provided examples of his children's consumption habits, noting that his daughter from the 90s is focused on calorie counting, while his son from the 00s believes in choosing the right products rather than the expensive ones [4] - His youngest daughter, who is 14, is proactively managing her time and activities to prepare for university, indicating a trend of young consumers taking control of their life choices through consumption [4] - Wang concluded that the ultimate goal of consumption for young people is to improve their quality of life, which he refers to as "wisdom consumption" [4]

Core Viewpoint - The article highlights the transformation and development of the Jinan-based Jin Niu Building Materials Home Furnishing Center, showcasing its evolution into a comprehensive, smart shopping experience for consumers in the building materials and home furnishing sector [3][5]. Group 1: Transformation and Upgrades - Jin Niu Building Materials Market has undergone three upgrades over 30 years, evolving from a roadside "shed-style" market to a one-stop, smart home furnishing complex [3]. - The current Jin Niu Building Materials Home Furnishing Center spans 125,000 square meters and hosts over 300 merchants, including more than 60 brand flagship stores and general agents [3]. - The center offers a wide range of products, including tiles, sanitary ware, flooring, wooden doors, smart home appliances, and whole-house customization, providing a comprehensive shopping experience [3]. Group 2: Sales and Marketing Strategies - Since its reopening, the center has implemented monthly themed promotional activities, utilizing discounts, lotteries, and flash sales to attract consumers [3]. - The sales model combines "brand promotions + full mall linkage," creating a synergistic effect where promotions in one store stimulate overall mall sales [3]. Group 3: Diversification and Ecosystem Development - Jin Niu Group has expanded its business model by integrating modern service industries such as creative design, e-commerce, and wellness entertainment into a 93,000 square meter office building [5]. - The establishment of the Jin Niu Building Materials Home Furnishing Center, along with surrounding buildings, has created a unique "Golden Triangle Business Circle" in Jinan [5]. - The group is also developing a "Sports+" commercial complex, planning the Jin Niu Sports Health City project to integrate sports events, fitness, and retail, enhancing the consumer experience [5].