走进商场或打开购物APP，琳琅满目的家电品牌永远让人眼花缭乱。特别是在大促节点，想必很多人都 会陷入选择困难症。 时间来到2025年双11，随着京东早在10月9日便全面启动、淘宝等其他电商巨头陆续加入，这一次的"史 上最长双11"正再次掀起家电市场狂风骤雨，也让消费者又一次面临幸福的烦恼：平台+品牌使出浑身解 数的背景下，到底怎么选才能最省心？ 这时候，一组数据或许能帮您拨开迷雾：在众多家电品牌当中，海尔的家庭用户吸引力堪称翘楚。据统 计，全国已有超过3亿家庭选择了海尔，相当于每10户中国家庭中，至少有6户正在使用海尔的产品。 而放眼全球，海尔的表现同样令人瞩目。根据欧睿国际数据，海尔已连续16年位居全球大型家用电器品 牌零售量第一。此外，海尔全球用户数突破10亿大关。 值得注意的是，这样一个被亿万家庭验证的品牌，在今年双11还带来了全新的购物体验——通过"众 测"模式，让消费者从"看参数"转变为"现场体验"，亲身感受产品的卓越性能。 3亿+中国家庭选择海尔背后，无疑透露出耐人深思的行业密码。 用户共创：海尔构建差异化优势的核心密码 究竟是什么让海尔赢得3亿多中国家庭的长期信赖？ 要理解这一点，需要从海尔的创 ...

Core Viewpoint - Hongzhi Technology reported a revenue of 217 million yuan for the first half of 2025, marking a year-on-year growth of 4.70%, and a net profit attributable to shareholders of 15.28 million yuan, up 6.44% year-on-year, indicating a stable financial performance despite market challenges [1][2]. Group 1: Financial Performance - The company's operating income reached 217 million yuan, reflecting a year-on-year increase of 4.70% [1]. - The net profit attributable to shareholders was 15.28 million yuan, showing a growth of 6.44% year-on-year [1]. - The net cash flow from operating activities significantly increased by 47.87% to 21.83 million yuan [1]. Group 2: Market Expansion and Innovation - Hongzhi Technology's overseas market revenue grew by 4.49%, outperforming the industry export average, attributed to the company's commitment to innovation and quality improvement [1]. - The company participated in major trade fairs, enhancing its international visibility and successfully established partnerships with brands in South America and Sri Lanka [2]. - Research and development expenses increased by 7.57%, focusing on multi-source data-driven technology and the development of new smart cooking appliances [1][2]. Group 3: Cost Management and Efficiency - Sales expenses decreased by 44.70% due to optimized marketing strategies and cost management [2]. - Accounts receivable decreased by 24.51%, indicating effective management and improved cash flow, supporting daily operations and R&D investments [2]. - The company aims to continue leveraging technological and operational synergies to strengthen its market position and create greater value for investors and customers [2].