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AI浏览器元年:下一代入口开始浮出水面
3 6 Ke· 2025-12-22 02:56
从工具到智能体入口的变迁。 2025年,AI浏览器的元年似乎已经悄然到来。 因为承载着AI入口的期待,从海外到中国,多家科技公司都在试图重新定义这一老牌产品形态的未来 可能。 大模型公司OpenAI推出了内置其旗舰对话模型的浏览器ChatGPT Atlas,将"AI+浏览"做到深度融合;从 去年开始被频繁提及的AI搜索产品Perplexity AI的Comet,以及The Browser Company的Dia等,也相继适 配"agentic浏览器"模型,试图从根本上重塑用户上网习惯;与此同时,传统浏览器巨头亦不甘落后, Google Chrome正将其大模型Gemini深度集成到浏览与搜索流程,Microsoft Edge、Opera等也在加速AI 功能落地。 国内,围绕AI浏览器的竞争也在加速演进。阿里的夸克已以AI浏览器身份升级为通义千问在C端的主要 承载,试图以搜索+工具箱+AI助手的结合体构建统一入口;字节跳动则从AI应用与内容生态出发,让 豆包等产品逐步浏览器化,争夺年轻用户注意力;百度则持续强化AI搜索与服务能力,但在浏览器入 口层面的改造相对克制。 全球科技公司,在围绕"下一代入口"展开一场正 ...
AI浏览器元年:下一代入口开始浮出水面
36氪· 2025-12-21 13:35
Core Viewpoint - The article discusses the evolution of browsers into AI-driven agents, highlighting the competitive landscape among tech companies to redefine browser functionalities and establish a new entry point for users in the AI era [3][4][30]. Group 1: Evolution of Browsers - The transition from traditional browsers to AI-integrated platforms is underway, with companies like OpenAI and Tencent leading the charge [3][4]. - AI capabilities are being embedded into browsers, allowing them to not only display content but also understand and execute tasks, marking a significant shift in user interaction [8][9][12]. - The QQ browser has emerged as a frontrunner in this transformation, integrating AI functionalities deeply into its user experience [12][30]. Group 2: Competitive Landscape - The competition among global tech companies is intensifying, with various models of AI browsers being developed, including enhanced traditional browsers and fully integrated AI browsers [10][11]. - The concept of "Agentic browsers" is gaining traction, which allows for task execution and user intent understanding, representing the ultimate form of AI browser evolution [11][33]. - QQ browser's unique approach combines AI capabilities with user-friendly design, enabling seamless task execution without disrupting existing user habits [25][28]. Group 3: Market Dynamics - The article emphasizes the importance of user habits and ecosystem integration in determining the success of AI browsers, suggesting that those who can effectively merge AI capabilities with user needs will dominate the market [26][30]. - The future of human-computer interaction may involve multiple forms of interfaces, including desktop agents and smart devices, all vying for the primary touchpoint between users and AI [32][34]. - The shift from information access to task completion will redefine competitive strategies in the browser market, with a focus on contextual understanding and multi-modal capabilities [33][35].