Core Insights - Honda's sales in China have significantly declined, with a total of 315,152 vehicles sold in the first half of the year, representing a 24.2% year-on-year decrease [2] - The company reached a peak annual sales figure of 1.627 million vehicles in 2020, but projections indicate that sales may drop below 700,000 units by 2025 [2] Sales Performance - In June, Honda's sales were 58,468 units, down 17.9% year-on-year, indicating ongoing pressure on sales performance [2] - The market for new energy vehicles (NEVs) in China is rapidly growing, with a penetration rate exceeding 52.7% in Q1 2025, while Honda's NEV offerings account for less than 5% of its total sales [2] Market Challenges - The decline in Honda's sales is attributed to multiple factors, with the slow transition to electric vehicles being a primary concern [2] - In the competitive price range of 150,000 to 250,000 yuan, domestic brands hold over 75% market share, contrasting with Honda's underperforming electric models [2] Strategic Actions - Honda has taken steps to address its challenges by shutting down two fuel vehicle production lines in Wuhan and Guangzhou, while opening two new NEV production lines [3] - The company's total production capacity has been reduced from 1.49 million to 1.2 million units [3] Future Outlook - Honda has partnered with local companies like CATL, DeepSeek, and Momenta to accelerate its transition to electrification and smart technology [3] - However, Honda has recently revised its expectations for electric vehicle sales, projecting that by 2030, the share of pure electric vehicles will be below the previously set target of 30% [3]