日前，位于广州市黄埔区横沙广本路111号的东风本田发动机有限公司（下称"东本发动机"）正式拆除蓝色"东风HONDA"招牌，墙上其他与"东风 HONDA"相关的标志也被拆除，标志着这家成立27年的合资公司正式落幕。据报道，此后该楼将会换上"广汽HONDA"招牌，随着广汽本田收购东本发动 机，未来东本发动机或将更名为"广本发动机"。 9月30日，广汽集团发布公告，同意广汽本田收购东风集团股份持有的东本发动机50%股权，挂牌底价为11.72亿元，资金来源为现金增资。广汽本田完成 股份收购后，东风集团股份将完全退出东本发动机公司，在完成交易后，东本发动机将成为广汽本田全资子公司，持有东本发动机100%的股份。10月30 日，广汽本田和东风汽车集团订立产权交易合同，东风集团股份同意出售东风本田发动机50%股权，代价为人民币11.72亿元。 | 案件名称 | 广汽本田汽车有限公司收购东风本田发动机有限公司股权案 | | --- | --- | | | 广汽本田汽车有限公司("广汽本田")与东风汽车集团股份有限公司("东 | | | 风汽车集团")、本田技研工业株式会社("本田")等签署协议,广汽本 | | 交易概况(限2 ...

Core Insights - Honda's sales in China have significantly declined, with a total of 315,152 vehicles sold in the first half of the year, representing a 24.2% year-on-year decrease [2] - The company reached a peak annual sales figure of 1.627 million vehicles in 2020, but projections indicate that sales may drop below 700,000 units by 2025 [2] Sales Performance - In June, Honda's sales were 58,468 units, down 17.9% year-on-year, indicating ongoing pressure on sales performance [2] - The market for new energy vehicles (NEVs) in China is rapidly growing, with a penetration rate exceeding 52.7% in Q1 2025, while Honda's NEV offerings account for less than 5% of its total sales [2] Market Challenges - The decline in Honda's sales is attributed to multiple factors, with the slow transition to electric vehicles being a primary concern [2] - In the competitive price range of 150,000 to 250,000 yuan, domestic brands hold over 75% market share, contrasting with Honda's underperforming electric models [2] Strategic Actions - Honda has taken steps to address its challenges by shutting down two fuel vehicle production lines in Wuhan and Guangzhou, while opening two new NEV production lines [3] - The company's total production capacity has been reduced from 1.49 million to 1.2 million units [3] Future Outlook - Honda has partnered with local companies like CATL, DeepSeek, and Momenta to accelerate its transition to electrification and smart technology [3] - However, Honda has recently revised its expectations for electric vehicle sales, projecting that by 2030, the share of pure electric vehicles will be below the previously set target of 30% [3]