2026.01. 10 本文字数：2499，阅读时长大约4分钟 作者 | 第一财经 黄琳 2026年开局，中国汽车市场新一轮竞争随之开启，车企一方面开启促销优惠，另一方面加推改款车型增配不增价。但与去年不同的是，今年车市的激烈 竞争来得更早。 元旦，宝马旗下31款车型官宣降价，降价幅度最高可达30万元。一石激起千层浪，一汽大众、一汽丰田、长安马自达、东风日产、东风本田、广汽丰田 等超5家合资品牌也竞相促销，限时优惠补贴在1万元～5万元。 自主品牌同样坐不住。1月8日晚间，新能源汽车销冠比亚迪出手，与往年一样，以秦系列为抓手，新款秦L插混车将纯电续航里程从120公里拉升到210 公里，但起售价却从11.98万元降至11.68万元，同时，比亚迪还将纯电续航210公里的插混车价格打进了8万元区间，再次激起了新能源汽车市场的新一 轮竞争。 据第一财经不完全统计，从1月1日至今，已有20多家车企、共计超75款车型发布了限时促销活动，且促销形式多样化。部分车型直接采用现金补贴，部 分车型玩起"一口价"卖车，部分车型则采用金融贷款3年免息或5年免息的策略，部分车型叠加置换补贴、"补上加补"。 除了经典的合资燃油车，合资新能 ...

半导体的使用场景贯穿动力控制、驾驶辅助、车辆安全、人车交互等关键领域，因地缘因素、环境因素和行业产能问题，近年来已多次出现供应短缺的情 况。 据多家权威媒体报道，由于半导体短缺，日本汽车巨头本田汽车计划从2025年12月下旬到2026年1月上旬暂停或缩减日本和中国工厂的整车生产计划。 广汽本田随后对此事作出回应称，受半导体供应影响，12月30日-31日不安排生产，但不会影响对顾客的交付；本田中国补充回应，东风本田工厂暂不受 影响。对于半导体短缺是否会带来持续影响，本田中国则表示，情况是动态变化的，会最大程度调整供给，把影响降到最低。 剔除中国市场影响后，本田电气化车型零售销量同比实现显著增长，但中国市场产品呈现明显结构分化：油混车型（HEV）与插电混动车型（PHEV）零 售销量合计同比减少超1.8万辆，纯电车型销量则同比增长2000辆。但本田汽车在华纯电车型销量占比极低，其增长规模暂时难以抵消燃油车、油混及插 混车型的销量下滑。 | | | | | | QTD | | | | | | | Unit (thousand | | | --- | --- | --- | --- | --- | --- | --- ...

Core Viewpoint - Japanese automakers are facing significant challenges due to U.S. tariffs, leading to a collective profit decline of 1.5 trillion yen (approximately 68.78 billion RMB) in the first half of 2025, marking a 27.2% year-on-year decrease [6][7]. Group 1: Impact of Tariffs - The North American market has severely impacted Mazda and Subaru, with Mazda's U.S. sales accounting for about 30% of its global sales, resulting in a profit drop of approximately 97.1 billion yen (about 4.45 billion RMB) due to tariffs [6]. - Subaru, with nearly 80% of its sales in the U.S., faced a tariff impact of 154.4 billion yen (around 7.08 billion RMB), nearly offsetting its profits from vehicle sales [6][7]. Group 2: Domestic Market Saturation - Japan's domestic car market is saturated, with a new car sales forecast of approximately 4.42 million units in 2024, a decline of about 7.5% from 2023 [8]. - The younger generation in Japan shows a declining interest in car ownership, with 32% citing "sufficient family cars" and 28% concerned about high car prices [8]. Group 3: Global Market Challenges - Japanese automakers have historically relied on overseas markets, which account for nearly 80% of their sales, but are now facing increased competition and market share losses, particularly in China and Southeast Asia [8][9]. - From 2021 to 2024, Japanese automakers lost significant market share in Southeast Asia, with declines of 5% in Malaysia, 6% in Indonesia, and 12% in Thailand [9][12]. Group 4: Declining Sales in China - Japanese automakers have seen a decline in sales in China, with Toyota's sales down 1.7% to 1.908 million units, Honda's down 10.1% to 1.234 million units, and Nissan's down 16.1% to 794,000 units in 2023 [9]. - The market share of Japanese brands in China dropped from 20.6% in 2021 to 11.2% in 2024, largely due to the rise of domestic electric vehicle brands [9][12]. Group 5: Shift in Consumer Preferences - The younger generation in Southeast Asia is increasingly favoring electric vehicles and brands that offer better value and technology, leading to a shift away from traditional Japanese automakers [12][17]. - Japanese automakers are struggling to adapt to the electric vehicle trend, with their market share in the rapidly growing EV segment remaining below 30% in Southeast Asia [16][17]. Group 6: Financial Performance and Future Outlook - Despite challenges, Toyota remains the world's most profitable automaker, with a profit of 31.2579 billion USD (approximately 224.5 billion RMB) in 2025, significantly outperforming competitors [17][21]. - The overall performance of Japanese brands in other sectors, such as convenience stores and cosmetics, is declining, indicating a broader struggle beyond the automotive industry [18][21].

Core Insights - Honda is facing significant challenges in its electrification efforts in China, with disappointing sales figures for its newly launched electric SUVs S7 and P7 [2][3] - The company has decided to delay the launch of its flagship electric model, the 烨GT, to 2026 to allow for better design and configuration adjustments [2] - Honda's overall vehicle sales in China have declined sharply, with a 20.62% drop in October 2025 compared to the previous year [2] Group 1: Market Performance - Honda's electric models, including e:NS1, e:NP1, and others, have shown lackluster sales, with e:NP2 selling only 735 units in September [3] - The S7 and P7 have sold just over 1,000 and 1,400 units respectively since their launch, indicating a weak market reception [2][3] - The competitive landscape is intensifying, with local brands gaining market share and offering more attractive pricing and features [3] Group 2: Strategic Adjustments - Honda is optimizing its production capacity, reducing total capacity from 1.49 million to 1.2 million vehicles, while also launching two new energy factories [4] - A significant acquisition is underway, with GAC Honda set to acquire 50% of Dongfeng Honda's engine division for approximately 1.172 billion yuan, enhancing supply chain stability [4] - Honda is pursuing strategic partnerships with local firms like Momenta and CATL to bolster its electric and intelligent vehicle capabilities [4] Group 3: Global Strategy Changes - Honda has revised its global electrification strategy, lowering its target for electric vehicle sales from 30% to 20% by 2030 and pausing some EV model developments [5] - This strategic shift may impact Honda's future electric vehicle offerings in the Chinese market, raising concerns about its competitiveness [5]

长江商报消息 ●长江商报记者 黄聪 广汽集团（601238.SH、02238.HK）公布多项重大资本运作，或对 销量持续下滑的广汽本田产生积极影响。 11月10日晚间，广汽集团发布公告称，公司拟通过旗下合资公司广汽本田推进股权收购与增资扩股，进 一步整合发动机业务供应链。 公告显示，广汽本田将以11.72亿元人民币收购东风本田发动机50%股权。广汽本田还将获得增资3.26亿 美元（约25.44亿港元），强化核心零部件自主供应能力。 当前，广汽本田销量并不理想，前10月，公司销量达25.96万辆，同比下降26.16%。公司全年销量或为 34万辆左右。 值得注意的是，2025年4月，广汽本田P7上市，该车是"烨"品牌首款高端纯电车型，但截至9月挂牌销量 仅为1400余辆。 东风本田发动机评估增值3.16亿 11月10日晚间，广汽集团发布公告称，10月30日，公司重大共同控制实体广汽本田与东风汽车集团订立 产权交易合同，东风汽车集团拟向广汽本田出售东风本田发动机50%的股权，代价为约人民币11.72亿 元（折合约12.87亿港元）。 同时，广汽集团公告显示，公司与本田、本田中国及广汽本田订立增资协议，据此，广汽本田 ...

Core Insights - The domestic narrow passenger car market retail sales reached 2.244 million units in September 2025, with a year-on-year growth of 6.4%, while the new energy vehicle market led with sales of 1.299 million units and a year-on-year growth of 15.7% [2] - GAC Honda's P7 model, however, faced a stark contrast with only 196 units sold in September, a month-on-month decline of 22%, and a total of 1,394 units sold in six months, averaging over 200 units per month [2][3] - The P7's initial launch was marked by high expectations, claiming over 5,365 orders within 24 hours, but actual sales figures were significantly lower, with only 437 units sold in April and a decline to 142 units in May [2][3] Product and Market Analysis - The P7's failure is attributed to a disconnect between product capabilities and market demand, particularly in pricing, where its range of 199,900 to 249,900 yuan appears less competitive compared to rivals like Toyota bZ3X and Nissan N7, which are priced at 109,800 and 119,800 yuan respectively [2][3] - Technically, the P7's use of a rear torsion beam non-independent suspension is seen as a disadvantage compared to competitors with multi-link suspensions, and its Honda CONNECT 3.0 system lacks appeal against domestic models featuring advanced chips and driving solutions [3] - The P7's sales performance reflects broader challenges for GAC Honda, which saw total sales of 223,900 units from January to September 2025, a year-on-year decline of 27.58%, making it the brand with the largest sales drop within GAC [3][4] Financial Performance - GAC Honda reported a revenue of 22.625 billion yuan in the first half of the year, a year-on-year decline of 26.23%, and 30.668 billion yuan in the first half of 2024, down 28.35%, indicating a downward trend [4] - The traditional automotive market is shifting as the era of relying on fuel vehicles fades, necessitating GAC Honda to stabilize its existing market share while accelerating efforts in new energy and smart technology to regain competitive advantages [4]

Core Insights - GAC Honda announced a limited-time discount on its electric SUV model P7, reducing prices across all three configurations by 50,000 yuan, with the starting price dropping from 199,900 yuan to 149,900 yuan [2] - The P7 was launched in April 2025 and initially reported strong demand with over 5,365 orders in 24 hours, but actual sales have been disappointing, with only 1,394 units sold in six months, averaging 232 units per month [2] Pricing Details - The price adjustments for the P7 configurations are as follows: - 2025 Rear-wheel Drive Long Range Pro version from 199,900 yuan to 149,900 yuan - 2025 Rear-wheel Drive Long Range Plus version from 218,900 yuan to 168,900 yuan - 2025 All-wheel Drive Long Range Max version from 249,900 yuan to 199,900 yuan [2] Vehicle Specifications - The P7 is built on Honda's intelligent and efficient pure electric W architecture, classified as a mid-size electric SUV, with dimensions of 4750mm x 1930mm x 1625mm and a wheelbase of 2930mm [2] - It offers two powertrain options: single motor rear-wheel drive with a peak power of 200 kW and torque of 420 N·m, and dual motor all-wheel drive with a combined peak power of 350 kW and torque of 420 N·m, achieving 0-100 km/h in just 4.6 seconds [3] Range and Technology - The single motor version has a CLTC range of up to 650 km, while the dual motor version offers a range of 620 km [3] - The P7 is equipped with the Honda SENSING 360+ advanced driving assistance system, featuring multiple cameras and radars for L2+ autonomous driving support, along with a driver monitoring system [3]

Core Viewpoint - Honda is shifting its focus to India as a strategic market due to declining sales in the US and China, establishing Honda Financial India Private Limited to provide financing services independently [4][6][31]. Group 1: Financial Performance - Honda's net profit for Q1 FY2025 was 170.4 billion yen, a 50.2% decrease year-on-year, with operating profit down 49.6% to 244.1 billion yen, resulting in a profit margin drop from 9% to 4.6% [8][9]. - The decline in performance is attributed to the impact of US tariff policies, with an estimated operating profit loss of 125 billion yen due to tariffs in Q1 FY2025 [9][10]. Group 2: Market Challenges - Honda's global sales have dropped to 3.807 million units by the end of 2024, with significant challenges in the Chinese market, where sales fell from 1.5615 million units in 2021 to 852,300 units in 2024, a cumulative decline of 45.4% [6][23]. - The US market is facing increased uncertainty due to changing tariff policies and tightening electric vehicle regulations, impacting Honda's profitability [10][11]. Group 3: Strategic Shift to India - India is now seen as a critical market for Honda, with the potential for growth in the motorcycle and automobile sectors, as the country has a low vehicle ownership rate compared to China and Western countries [31][34]. - Honda's automotive sales in India were only 132,000 units in 2024, with a market share of less than 2%, indicating significant room for growth [34][39]. Group 4: Electric Vehicle Strategy - Honda plans to invest approximately 10 trillion yen in electric vehicle and software development over the next decade, aiming for 40% of global sales to come from electric and fuel cell vehicles by 2030 [15][18]. - The company is also focusing on localizing production in India, with plans to launch a dedicated electric SUV for the Indian market by 2026 [39][40].

Core Insights - The 2025 Qilu Autumn Auto Show was held from September 4 to 8 at the Shandong International Convention and Exhibition Center, featuring various awards and recognitions for automotive brands and models [1] Award Winners - Annual Glory Brand Award winners include Changan Automobile, Great Wall Motors, and Zhiji Automobile [2] - Best Partner Award recipients are SAIC Volkswagen, Geely, Jietu, and Beijing Hyundai [9] Company Highlights - Changan Automobile showcased an exhibition area of 1,800 square meters, presenting multiple brands and models, including the new generation Changan UNI-V and various electric and hybrid vehicles [4] - Great Wall Motors featured five brands with a total exhibition area of 1,200 square meters, introducing over 30 models, including the new Tank 500 SUV [6] - Zhiji Automobile presented its new intelligent SUV, the Zhiji LS6, which has received over 50,000 pre-orders [8] Promotional Strategies - SAIC Volkswagen displayed 17 models, including the new Lavida L GTS, with promotional pricing starting at 119,900 yuan after subsidies [11] - Geely offered various discounts, including a 20,000 yuan trade-in subsidy for the Starry series [14] - Jietu emphasized user experience with models designed for family and outdoor travel [15] New Model Launches - The Extreme Fox T1, a new electric vehicle, received over 11,000 pre-orders within two hours of its pre-sale [23] - The GAC Trumpchi Xiangwang S9, a flagship SUV, features advanced technology and is priced between 250,000 to 300,000 yuan [24] - The Lynk & Co 900, positioned as a high-end family SUV, has seen over 30,000 units delivered since its launch [25] Consumer Engagement - GAC Honda provided special purchase incentives for police, medical staff, and teachers during the auto show [18] - BYD showcased its extensive range of electric vehicles across a 3,000 square meter exhibition area, emphasizing its technological advancements [20]

Core Viewpoint - GAC Group's semi-annual report for 2025 indicates a focus on reform and adjustment, with a commitment to improving performance despite current pressures [1][4][8] Financial Performance - The company's consolidated revenue for the first half of 2025 was CNY 42.611 billion [1] - As of June 30, 2025, GAC's debt-to-asset ratio improved to 44.65%, down from 47.61% at the end of 2024, indicating enhanced financial health [2] - The automotive industry average debt-to-asset ratio is 66.32%, with GAC's ratio significantly lower than many competitors [2] Reform and Strategy - The report emphasizes the importance of reform, with the chairman mentioning "reform" five times, "focus" six times, and "cost" ten times in his address [5][6] - GAC aims to shorten the vehicle development cycle to 18 months and reduce R&D costs by over 10% [4][6] - The "Panyu Action" initiative aims to increase GAC's self-owned brand sales to 2 million units by 2027, with integrated management and supply chain optimization [5][6] Market Outlook - Analysts from CMB International maintain a "buy" rating for GAC, expecting profitability to improve from the second half of 2025 [8] - JPMorgan upgraded GAC's investment rating from "underweight" to "overweight," raising target prices for both A and H shares [8] Sales and Production - GAC's total sales of energy-saving and new energy vehicles reached 366,000 units, with a sales share of 48.43% [10] - The company launched several new models in the first half of 2025, contributing to a 18% year-on-year increase in sales of energy-saving and new energy vehicles [10] - GAC's overseas sales of self-owned brands grew by 45.8%, with expansion into new markets and the introduction of new models [11]