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车企早已不再试探!十一车市加速放量,经销商“花式”让利抢客
Bei Jing Shang Bao· 2025-10-08 23:59
今年国庆中秋假期前,从新能源到燃油、从经济型到豪华级,车市迎来一波产品集中上新。据不完全统 计,今年9月国内车市将有超70款新车被密集投放,包括上市、亮相、预售。在国庆中秋假期期间,新 车集中到店并被摆在各大门店C位,为今年"十一"车市成功引流。 国庆中秋假期期间,特斯拉上新的Model Y L成为门店"明星"。"国庆中秋假期到店的消费者最关注的就 是Model Y L,假期前三天超六成消费者均是来咨询、试驾、下订Model Y L。"一位特斯拉门店销售人 员表示,由于假期内咨询和试驾需求增多,店里也采取分时段预约试驾的方式,以更好地满足消费者需 求。 车企上新不仅成功为门店引流,更拉动了订单攀升。"现在订购i6车型,预计要等13周以上才能提到 车,具体车型颜色还需要再查询,您可以先试驾体验一下。"10月7日,在北京合生汇的理想汽车门店, 销售人员王双双(化名)正向到店消费者介绍新车并登记客户试驾信息。今年9月底,理想第三款电动 车理想i6正式上市,官方售价24.98万元。"i6上市后备受关注,国庆中秋假期期间订单持续攀升,目前 预计10月10日前将售罄明年1月31日前交付的所有产能。"王双双表示。 新车成功 ...
“金九银十”看车市|“十一”车市加速放量:新车站“C位”,商超店成客流主力
Bei Jing Shang Bao· 2025-10-08 13:45
新车到店"引流" 今年国庆中秋假期前,从新能源到燃油、从经济型到豪华级,车市迎来一波产品集中上新。据不完全统 计,今年9月国内车市超70款新车被密集投放,包括上市、亮相、预售。在国庆中秋假期期间,新车集 中到店并被摆在各大门店C位,为今年"十一"车市成功引流。 今年国庆中秋假期前夕,车企通过集中推出新车、新车型集中到店,为"十一"车市预热、引流。北京商 报记者在假期期间走访发现,车企这一动作已显成效:节前上新的车型成为各门店的"C位明星",直接 带动门店订单量显著攀升。值得注意的是,为进一步抢占四季度市场份额、为全年销量冲刺提前卡位, 车企在"上新引流"之外,还同步推出"花式"让利政策,形成"新车吸引力+价格优惠"的双重刺激。事实 上,随着车市竞争持续加剧,车企早已不再试探,而是力拼全年销量目标。在"以旧换新"政策持续提振 新车消费的背景下,叠加四季度传统冲量收官的节点,国庆中秋假期已成为车企必争的销量冲刺窗口 期。 国庆中秋假期期间,特斯拉上新的Model Y L成为门店"明星"。"国庆中秋假期到店的消费者最关注的就 是Model Y L,假期前三天超六成消费者均是来咨询、试驾、下定Model Y L。"一 ...
“十一”车市加速放量:新车站“C位”,商超店成客流主力
Bei Jing Shang Bao· 2025-10-08 13:41
今年国庆中秋假期前夕,车企通过集中推出新车、新车型集中到店,为"十一"车市预热、引流。北京商 报记者在假期期间走访发现,车企这一动作已显成效:节前上新的车型成为各门店的"C位明星",直接 带动门店订单量显著攀升。值得注意的是,为进一步抢占四季度市场份额、为全年销量冲刺提前卡位, 车企在"上新引流"之外,还同步推出"花式"让利政策,形成"新车吸引力+价格优惠"的双重刺激。事实 上,随着车市竞争持续加剧,车企早已不再试探,而是力拼全年销量目标。在"以旧换新"政策持续提振 新车消费的背景下,叠加四季度传统冲量收官的节点,国庆中秋假期已成为车企必争的销量冲刺窗口 期。 新车到店"引流" 今年国庆中秋假期前,从新能源到燃油、从经济型到豪华级,车市迎来一波产品集中上新。据不完全统 计,今年9月国内车市超70款新车被密集投放,包括上市、亮相、预售。在国庆中秋假期期间,新车集 中到店并被摆在各大门店C位,为今年"十一"车市成功引流。 国庆中秋假期期间,特斯拉上新的Model Y L成为门店"明星"。"国庆中秋假期到店的消费者最关注的就 是Model Y L,假期前三天超六成消费者均是来咨询、试驾、下定Model Y L。"一 ...
广汽本田“换将”求生 “广丰系”高管高洪祥接棒
Xi Niu Cai Jing· 2025-08-12 05:50
Group 1 - Gao Hongxiang has officially replaced Li Jin as the director and executive vice president of GAC Honda, while Li Jin has been reassigned to the group headquarters [2] - GAC Honda is currently facing significant challenges, with sales dropping from a peak of 780,000 units in 2021 to 470,000 units in 2024, and net profit declining from 12.4 billion yuan in 2020 to 1.8 billion yuan in 2024 [2] - In the first half of 2025, GAC Honda's sales continued to decline, reaching approximately 155,000 units, a year-on-year decrease of 25.63% [2] Group 2 - Several previously popular models are no longer performing well, such as the Fit, which sold 110,000 units in 2019 but has seen sales drop to less than 3,000 units in the first half of this year [2] - The Accord's new generation has abandoned the well-known i-MMD hybrid technology in favor of a plug-in hybrid model, resulting in poor performance compared to domestic brands [2] - GAC Honda's struggles in the new energy sector are evident, with the Honda P7 electric SUV selling only 745 units in the three months following its April launch [3] Group 3 - In contrast, GAC Toyota has shown strong performance, with sales of approximately 66,000 units in July, a year-on-year increase of 11.7%, surpassing the combined sales of Honda's two joint ventures in China for that month [3] - Gao Hongxiang's previous experience as a director and vice president at GAC Toyota indicates that there are high expectations for his leadership at GAC Honda [3] - The joint venture agreement for GAC Honda is set to last until May 13, 2028, marking a critical period for the company's development in China [3]
确认!高洪祥正式接棒李进,广汽本田再迎“广丰系”高管
Mei Ri Jing Ji Xin Wen· 2025-08-08 03:33
Group 1 - GAC Honda has confirmed the leadership change, with Gao Hongxiang officially taking over from Li Jin as the executive vice president, effective from August 7 [1] - Li Jin has been with GAC Honda since 2004 and has held various senior positions within the GAC group, while Gao Hongxiang previously served as the deputy general manager at GAC Toyota Engine Co., indicating a strategic shift within the company [1][2] - GAC Honda has been experiencing significant challenges, with sales dropping to approximately 155,000 units in the first half of the year, a decline of 25.63% year-on-year, and a decrease in net profit from 12.4 billion yuan in 2020 to 1.8 billion yuan in 2024 [2] Group 2 - The company has struggled to adapt to changing consumer demands, leading to poor sales performance of key models such as the Fit, which sold less than 3,000 units in the first half of the year compared to 110,000 units in 2019 [3] - GAC Honda's market control has weakened, with models like the Accord and the冠道 failing to meet evolving consumer preferences, particularly in hybrid technology [3][4] - In contrast, GAC Toyota has maintained a strong market presence, with a 11.7% year-on-year increase in sales in July, highlighting the differences in strategic execution between the two companies [3][6] Group 3 - GAC Honda's electric vehicle strategy has not yet yielded successful models, while GAC Toyota's "Platinum Smart" brand has seen success with the 3X model, which has delivered over 20,000 units [4] - The management structure differences between GAC Honda and GAC Toyota have led to varying levels of local management influence, impacting their respective strategies in the competitive market [6] - The leadership change at GAC Honda presents an opportunity for the new executive to address the company's strategic challenges and improve its market position [6]