转自：中国质量报 □ 本报记者 王 越 岳 倩 日前，广汽集团亮相第23届广州国际汽车展览会，全面展示其"番禺行动"一周年的改革成果，并发布为 用户创造价值的"四大引擎"——新技术、新产品、新服务、新生态。广汽集团旗下全部品牌携多款最新 智能科技车型同步登场。 广汽集团董事长冯兴亚在发布会上表示："变革之路已经开启，变革的果子正在成熟。广汽集团将以'番 禺行动'为指引，打造核心发展引擎，力争在'十五五'期间，实现再造'新广汽'的目标。" 据介绍，面对汽车行业的深度变革与激烈内卷，广汽集团通过全面导入IPD（集成产品开发）流程，将 用户需求深度融入产品定义、研发到上市的全生命周期。目前，业务效率提升约50%，新车开发周期将 从26个月缩短至18个月~21个月，市场反应速度提升6倍以上，研发成本降低超10%，为快速推出符合用 户期待的产品奠定了坚实基础。同时，广汽集团建立IPMS（集成产品营销和销售）体系，组建产品商 业化团队，构筑以用户为核心的"端到端"流程，为用户带来更多价值。广汽集团还重塑企业文化，通 过"项目制"激发员工活力，新一届职业经理人团队已全部就位。 在新技术方面，广汽集团展示了多项技术成果。比如 ...

11月21日，第二十三届广州国际汽车展览会启幕，广汽集团携"番禺行动"一周年改革成果与"四大引擎"战略重磅亮相，旗下全品牌矩阵及多款智能新车集中 展出，首设的"科技广汽"展区全方位呈现未来出行图景。 广汽集团董事长冯兴亚介绍"番禺行动"一周年改革成果 面对行业变革，广汽集团深化"番禺行动"一体化改革，聚焦"用户需求战、产品价值战、服务体验战"强化核心竞争力。通过导入集成产品开发流程，将用户 需求融入产品全生命周期，业务效率提升约50%，新车开发周期缩短至18~21个月，市场反应速度提升6倍以上，研发成本降低超10%。同时构建IPMS体系 与"产品商业化团队"，重塑企业文化并完善激励机制，新一届职业经理人全部到岗，为高质量发展注入新活力。广汽集团董事长冯兴亚表示，将以"四大引 擎"推动"十五五"期间实现"再造新广汽"目标。 广汽集团以"番禺行动"为引领，聚焦为用户创造价值，正式推出"新技术、新产品、新服务、新生态"四大核心发展引擎，助力再造新广汽。在新技术领域， 广汽集团持续突破边界。新能源领域，"星源增程"终结亏电感，夸克电驱最高效率突破99%，弹匣电池超130万辆零自燃，全固态电池中试线投产。安全、 底盘、 ...

来源：美通社 在新技术方面，广汽集团将在新能源动力、安全、智能底盘、智能AI等领域突破用户体验，实现用户 的美好生活。 在新产品方面，广汽集团将精准响应用户期待，构建了自主品牌大研发体系，满足用户从日常通勤到品 质出行的多样化诉求。 在新服务方面，广汽全力推动渠道变革，让服务触手可及；另一方面，持续推动OTA升级, 新增及优化 超300项功能和体验，让车辆"常用常新、持续升值"。 在新生态方面，广汽将在能源生态、充电网络、智能生态、商业模式创新上开放合作，共创用户最佳体 验。 本次车展，广汽旗下各大品牌带来了多款最新智能科技车型及移动出行解决方案。 自主品牌方面，与华为合作的旗舰轿车广汽昊铂A800正式展示。广汽传祺携传祺向往S7、传祺向往M8 乾崑、传祺向往S9乾崑三款车型多个版本，广汽埃安携埃安UT super和埃安i60亮相。 广州 2025年11月21日 /美通社/ -- 11月21日，第二十三届广州国际汽车展览会在广交会展馆正式开幕。 本届车展上，广汽集团全面展示了"番禺行动"一周年的改革成果。 广汽集团坚持以用户为中心，围绕"用户需求战、产品价值战、服务体验战"，持续强化"更懂用户、反 应更快、技 ...

Core Viewpoint - The automotive industry is leveraging the National Day and Mid-Autumn Festival holidays to boost sales through new vehicle launches and promotional offers, aiming to capture market share in the fourth quarter and meet annual sales targets [1][7]. Group 1: New Vehicle Launches - Over 70 new vehicle models are set to be launched in September, with significant attention on models like Tesla's Model Y L, which has become a focal point for consumer inquiries and test drives during the holiday period [2][3]. - The introduction of new models has successfully driven foot traffic to dealerships, with some models experiencing long wait times for delivery due to high demand [3]. Group 2: Promotional Strategies - Automotive companies are implementing various promotional strategies, including cash discounts and trade-in subsidies, to attract consumers during the holiday season [4][5]. - For instance, GAC Honda and SAIC Volkswagen are offering special cash vouchers and trade-in bonuses to lower the purchase threshold for consumers [4]. Group 3: Consumer Behavior and Preferences - Consumers are increasingly opting for shopping at automotive supermarkets during the holidays, as it allows them to combine leisure activities with vehicle shopping, enhancing convenience [3]. - The holiday period has seen a surge in consumer interest, with many taking advantage of the time off to explore vehicle options they previously considered [3]. Group 4: Market Trends and Projections - The automotive market is expected to see a significant boost in sales during the fourth quarter, with projections indicating a year-on-year growth of 5% to 10% [8]. - The implementation of policies promoting vehicle trade-ins and updates has contributed to a recovery in automotive consumption, with production and sales figures showing positive growth compared to the previous year [7][8].

Core Insights - The automotive industry is leveraging the National Day and Mid-Autumn Festival holidays to boost sales through new vehicle launches and promotional offers, aiming to capture market share in the fourth quarter [1][11]. New Vehicle Launches - Over 70 new vehicles were launched in September, with significant attention on models like the Tesla Model Y L, which became a focal point for consumer inquiries and test drives during the holiday [2][3]. - The introduction of the Li Auto i6 has led to increased orders, with expectations of selling out production capacity by January 31 [3]. Promotional Strategies - Automotive companies are implementing various promotional strategies, including cash discounts and trade-in subsidies, to attract consumers during the holiday period [7][8]. - For example, GAC Honda and SAIC Volkswagen are offering cash vouchers and trade-in subsidies to lower the purchase threshold for consumers [7][8]. Consumer Behavior - The convenience of automotive superstores during the holidays has attracted consumers who may not have had time to visit traditional dealerships [6]. - Many consumers are taking advantage of the holiday to explore vehicle options while engaging in other leisure activities, such as shopping and dining [6]. Market Trends - The "Golden September" and "Silver October" sales periods are expected to see a boost due to favorable policies and promotional activities, with a projected 5% to 10% year-on-year growth in fourth-quarter sales [12]. - The government's "old-for-new" policy has effectively stimulated automotive consumption, contributing to a 12.7% increase in production and a 12.6% increase in sales year-on-year for the first eight months of the year [11].

Core Insights - The automotive industry is leveraging the National Day and Mid-Autumn Festival holidays to launch new models and attract customers, resulting in increased order volumes for dealerships [1][2][3] - Companies are implementing various promotional strategies, combining new vehicle launches with attractive pricing to stimulate consumer interest and drive sales [1][4][5] - The "trade-in" policy continues to boost new car consumption, making the holiday period a critical time for automakers to achieve their annual sales targets [1][7][8] New Model Launches - Over 70 new vehicles were launched in September, with significant attention on models like the Tesla Model Y L during the holiday period, which became a key attraction for consumers [2][3] - Dealerships are experiencing increased foot traffic and order volumes due to the strategic placement of new models in prominent locations within showrooms [2][3] Promotional Strategies - Automakers are employing various promotional tactics, such as cash discounts and trade-in subsidies, to lower the purchase threshold for consumers [4][5] - For instance, GAC Honda and SAIC Volkswagen are offering special cash vouchers and trade-in bonuses during the holiday period to incentivize purchases [4][5] Market Dynamics - The automotive market is witnessing a recovery in demand, supported by favorable policies and promotional activities, with production and sales figures showing significant year-on-year growth [7][8] - The "Golden September" and "Silver October" sales periods are expected to see a boost in customer traffic and sales volume, driven by holiday shopping and promotional events [8]

Group 1 - The automotive market is experiencing a significant price reduction, with new car prices reaching historical lows due to various subsidy policies and promotional discounts from manufacturers [1][2][5] - Major brands are offering substantial discounts, such as GAC Aion providing up to 35,000 yuan in trade-in subsidies and Chery's Tiggo 3X starting at 34,900 yuan, marking a historical low [2][6] - Luxury brands are also seeing price drops, with models like the Cadillac XT4 now available for under 160,000 yuan, and entry-level BMW electric models priced around 150,000 to 160,000 yuan [10][12] Group 2 - The promotional activities are intensified during June, coinciding with regional auto shows, leading to a flurry of limited-time offers from various manufacturers [2][4] - Despite aggressive pricing strategies, some dealers report that consumer interest has not significantly increased, with some experiencing lower sales during the holiday period compared to the previous year [9][13] - The second-hand car market is witnessing a rise in transaction volume, with some dealers reporting a 20% increase in sales, indicating a potential shift in consumer preference towards used vehicles amid new car price reductions [13]

Group 1 - The overall sales performance during the May Day holiday was generally disappointing, despite promotional activities and car exhibitions [1][2] - Sales feedback indicated that customer traffic and order volume varied significantly across different brands, with some experiencing a surge while others faced stagnation [4][9][11][15][18] - Factors influencing customer purchasing intentions included concerns about future price drops and the impact of local subsidies on buying decisions [5][9][11][18] Group 2 - For SAIC Volkswagen, the best-selling models were the Lavida family, TAYRON, and Passat family, while the least popular were the Viloran and Lingdu due to brand perception and pricing issues [5][4] - GAC Honda saw a spike in customer traffic initially but faced a decline later, with the Accord and CR-V being the most sought-after models, while others struggled due to lack of interest [9] - Volvo experienced a significant increase in customer traffic during the holiday but failed to meet order expectations, with the XC60 being the best seller due to attractive promotions [11][12] - GAC Toyota's sales were underwhelming, with high customer expectations not met by promotional offers, leading to low purchase intentions [15][16] - BYD's sales improved compared to April, driven by local subsidies and attractive pricing on new models, but overall performance was still below expectations due to economic concerns [18]