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广汽本田走进至暗时刻
Bei Jing Shang Bao· 2025-12-22 01:54
Core Viewpoint - GAC Honda is facing significant challenges due to semiconductor shortages, leading to production halts and a downward revision of sales targets for fiscal year 2026, indicating a broader issue of demand collapse and lagging electrification efforts [1][2][7]. Production and Sales Impact - GAC Honda confirmed a two-day production halt at the end of December due to semiconductor supply issues, although customer deliveries will not be affected [2]. - The company has lowered its global vehicle sales target for fiscal year 2026 from 3.62 million to 3.34 million units, a year-on-year decline of 10.1% [2]. - Cumulative production from January to November 2025 was 317,600 units, a year-on-year decrease of 14.83%, with November production alone dropping by 16.03% [2]. New Energy Initiatives - A new 3.5 billion yuan factory with an annual capacity of 120,000 units is set to begin production in November 2024, focusing on electric vehicles [3]. - The first model from this factory, the electric SUV YP7, has seen disappointing sales, with only 437 units sold in April and a 67% drop to 142 units in May, projecting an annual sales figure of less than 5,000 units [3]. Market Performance and Product Strategy - GAC Honda's cumulative sales for the first eleven months of 2025 reached 300,900 units, down 22.97% year-on-year [4]. - The popular model Fit (or "Fitt") recorded zero sales in November, with a significant price reduction expected for its upcoming model [4]. - The company continues to primarily sell gasoline vehicles, with only one new energy model, the P7, launched this year, which has struggled to gain traction in the market [5]. Strategic Challenges - The company is experiencing a mismatch in demand, with a significant shift in the market towards electric and hybrid vehicles, while GAC Honda has maintained a focus on gasoline models [7]. - Analysts suggest that GAC Honda must leverage local supply chains to reduce costs and adapt to the changing market dynamics, emphasizing the need for a dual focus on hybrid and electric vehicles [7].
广本走进至暗时刻
Bei Jing Shang Bao· 2025-12-21 15:55
Core Viewpoint - GAC Honda is facing significant challenges due to semiconductor shortages, leading to production halts and a downward revision of sales targets for the fiscal year 2026, indicating deeper issues related to demand decline and lagging electrification efforts [1][2][7]. Production and Sales Impact - GAC Honda confirmed a two-day production halt at the end of December due to semiconductor supply issues, but customer deliveries will not be affected [2]. - The company has lowered its global vehicle sales target for fiscal year 2026 from 3.62 million to 3.34 million units, a year-on-year decline of 10.1% [2]. - Cumulative production from January to November 2025 reached 317,600 units, a year-on-year decrease of 14.83%, with November production alone dropping by 16.03% [2]. - GAC Honda's total production capacity in China has been reduced from 1.49 million to 1.2 million units to adapt to market changes [2]. New Energy Initiatives - A new 3.5 billion yuan factory with an annual capacity of 120,000 units is set to begin operations in November 2024, focusing on electric vehicle production [3]. - The first model from this factory, the electric SUV P7, has seen disappointing sales, with only 437 units sold in April and a 67% month-on-month decline in May [3]. Market Performance - GAC Honda's cumulative sales for the first eleven months of 2025 were 300,900 units, down 22.97% year-on-year [4]. - The popular model Fit (飞度) recorded zero sales in November, with only three units sold in October, indicating a significant decline in demand [4]. - The Fit model has been discontinued and is expected to be relaunched in March at a lower price point [4]. Product Strategy and Challenges - GAC Honda's current lineup is primarily focused on gasoline vehicles, with only one new energy model, the P7, launched this year [5]. - The P7's sales have been boosted by significant price reductions, with a current discount of 50,000 yuan, but future production of this model is uncertain due to poor sales performance [5]. - The P7's advanced driving assistance system requires an additional cost of 14,000 yuan for upgrades, which may deter potential buyers [6]. Strategic Recommendations - Industry experts suggest that GAC Honda's issues stem from a mismatch in demand and a lag in electrification, with recommendations to focus on reducing ineffective gasoline vehicle production and increasing capacity for hybrid and electric models [7]. - The company is advised to leverage local supply chains to reduce costs and enhance competitiveness in the Chinese market, ultimately aiming to establish a dual focus on hybrid and electric vehicles [7].
缺芯停工两日、飞度月销归零,广本走进至暗时刻
Bei Jing Shang Bao· 2025-12-21 10:01
业内人士指出,缺芯只是导火索,广汽本田真正的病灶是需求塌方和电动化滞后。未来,企业要利用中 国供应链把成本打穿,再借助本田的品牌价值拉回溢价,这也成为合资品牌最后的窗口期。 12月21日,广汽本田证实由于芯片短缺将于12月末暂停生产两日。本田公司也由于产量不及预期,下调 了2026财年的汽车销售目标。现阶段,广汽本田的发展陷入低谷期:明星车型飞度11月交出了零销量的 成绩单,今年唯一一款纯电车型P7也正在降价清库存。 工厂停工,产量不及预期 针对近期本田工厂停产的消息,广汽本田向北京商报记者表示,广汽本田受半导体供应影响,12月30日 —31日两天不安排生产,但不会影响对顾客的交付。此外,东风本田的生产活动暂未受到影响。本田公 司也对外表示,由于半导体短缺,计划从12月下旬到明年1月上旬,日本和中国工厂的整车生产将暂停 或减产。 本田最新财报预期显示,受芯片短缺导致产量不及预期的影响,2026财年营业利润将缩水1500亿日元, 全球汽车销售目标也从362万辆下调至334万辆,预期同比下滑10.1%。 产能收缩的背后,是终端市场的持续遇冷。官方销量数据显示,2025年前11个月,广汽本田累计销量为 30.09万 ...
今日新闻丨比亚迪第1500万辆新能源车下线!本田工厂或暂时停产!岚图和宁德时代签署十年深化合作协议!广汽埃安昊铂将整合!
电动车公社· 2025-12-18 15:54
今日新闻要点: 1、 比亚迪第1500万辆新能源车下线 12月18日, 比亚迪在济南工厂下线第1500万辆新能源汽车,车型为腾势N8L。 关注 「电动车公社」 和我们一起重新思考汽车 《今日新闻》将会每天给大家带来几条当日重磅新闻,并附上社长的简单评论。关注「电动车公社」,新能源圈大事小事 ,看我们就够啦~ 2、 岚图汽车和宁德时代签署十年深化合作协议 进的电池、优先搭载行业领先的电池技术等。 从2008年首款新能源车下线到1500万辆,比亚迪耗时17年;但从第 1000万辆到第1500万辆仅用13个月 ,平均月产38.5万辆,刷新行业纪录。今年前11 个月, 比亚迪全球销量达到418.2万辆。 比亚迪第1500万辆新能源汽车下线; 本田工厂或因半导体短缺停产; 岚图汽车和宁德时代签署十年深化合作协议; 广汽昊铂、埃安BU完成组建; 比亚迪这一成就,代表的不只是比亚迪一家车企,也是中国汽车行业的缩影,意味着 中国汽车制造业从技术追随到全球引领的转变。1500万不是终点,而是 新的起点,未来包括比亚迪在内的中国车企,还有很长的路要走。 本田工厂或因半导体短缺停产 12月18日,据共同社报道,由于半导体短缺,本田 ...
招牌已被摘除!东本发动机公司易主
Xin Lang Cai Jing· 2025-12-17 14:19
日前,位于广州市黄埔区横沙广本路111号的东风本田发动机有限公司(下称"东本发动机")正式拆除蓝色"东风HONDA"招牌,墙上其他与"东风 HONDA"相关的标志也被拆除,标志着这家成立27年的合资公司正式落幕。据报道,此后该楼将会换上"广汽HONDA"招牌,随着广汽本田收购东本发动 机,未来东本发动机或将更名为"广本发动机"。 9月30日,广汽集团发布公告,同意广汽本田收购东风集团股份持有的东本发动机50%股权,挂牌底价为11.72亿元,资金来源为现金增资。广汽本田完成 股份收购后,东风集团股份将完全退出东本发动机公司,在完成交易后,东本发动机将成为广汽本田全资子公司,持有东本发动机100%的股份。10月30 日,广汽本田和东风汽车集团订立产权交易合同,东风集团股份同意出售东风本田发动机50%股权,代价为人民币11.72亿元。 | 案件名称 | 广汽本田汽车有限公司收购东风本田发动机有限公司股权案 | | --- | --- | | | 广汽本田汽车有限公司("广汽本田")与东风汽车集团股份有限公司("东 | | | 风汽车集团")、本田技研工业株式会社("本田")等签署协议,广汽本 | | 交易概况(限2 ...
广汽集团发布“四大引擎”
Zhong Guo Zhi Liang Xin Wen Wang· 2025-11-27 05:25
Core Viewpoint - GAC Group showcased its "Panyu Action" reform achievements at the 23rd Guangzhou International Auto Show, emphasizing the creation of value for users through four engines: new technology, new products, new services, and new ecosystems [1] Group 1: New Technology - GAC Group demonstrated several technological breakthroughs in the new energy sector, including the "Xingyuan Range Extender" technology and the Quark electric drive motor achieving over 99% efficiency, the highest in the industry [2] - The company reported that its battery technology has powered over 1.3 million vehicles without self-ignition, achieving over 50 billion kilometers of safe travel [2] - GAC Group has commenced production on its pilot line for solid-state batteries [2] Group 2: New Product Development - Utilizing the Integrated Product Development (IPD) process, GAC Group has established a user-driven product development approach, integrating vehicle and platform technologies [2] - The company plans to launch nine updated and new models by 2026, aligning with diverse user needs [2] Group 3: New Services - GAC Group is expanding its channel transformation by planning to add 600 brand experience stores, aiming to cover over 90% of county-level markets nationwide [2] - The company has completed 45 over-the-air (OTA) updates this year, enhancing over 300 features and experiences across nearly 150,000 vehicles [2] Group 4: New Ecosystem - GAC Group is committed to an open cooperation philosophy, working with industry partners to create a comprehensive "26 Energy Action" ecosystem service system [2] - A strategic cooperation agreement has been signed with CATL to collaborate on battery swapping and other areas over the next decade [2] Group 5: Product Showcase - GAC Group's brands presented multiple new intelligent technology models and mobility solutions, enhancing user travel options [3] - The company unveiled the interior of the Haobo A800 and showcased various models from its brands, including the Aion UT super and Aion i60 [3] - Honda and Toyota also presented their latest models and innovations at the auto show, highlighting the competitive landscape [3][4]
“四大引擎”领航 广汽集团全品牌登陆2025广州车展
Bei Jing Ri Bao Ke Hu Duan· 2025-11-26 03:45
Core Viewpoint - GAC Group showcases its "Panyu Action" reform achievements and "Four Engines" strategy at the 23rd Guangzhou International Auto Show, highlighting its full brand matrix and multiple intelligent new vehicles, along with a new "Tech GAC" exhibition area that presents the future of mobility [1][3]. Group 1: Reform Achievements - GAC Group's chairman, Feng Xingya, introduced the achievements of the "Panyu Action" one-year reform, emphasizing a focus on user needs, product value, and service experience to enhance core competitiveness [3]. - The integration of product development processes has led to a 50% improvement in business efficiency, a new car development cycle reduced to 18-21 months, a market response speed increase of over six times, and a reduction in R&D costs by over 10% [3]. Group 2: Four Engines Strategy - GAC Group officially launched its four core development engines: new technology, new products, new services, and new ecosystems, aimed at creating value for users and facilitating the "Reconstructing New GAC" initiative [4]. - In the new technology sector, GAC has made significant advancements in the fields of new energy, safety, chassis, and AI, including the introduction of the "Star Source Range Extender" and the Quark electric drive with over 99% efficiency [4]. - The company plans to launch nine new or revamped models by 2026, covering various commuting and quality travel scenarios, and aims to open 600 new brand experience stores to cover over 90% of county markets [4]. Group 3: Product Showcase - At the auto show, GAC Group presented its full brand matrix, including high-quality, long-range, and high-resale-value vehicles under its self-owned brand, such as the upgraded "Transcend" model and the Aion UT super, which starts at a price of 49,900 yuan [6]. - GAC Honda showcased models like the Accord and Odyssey, while GAC Toyota introduced the new Venza, emphasizing the transition to a zero-carbon factory model [6]. Group 4: Future Directions - GAC Group will continue to focus on the "Four Engines" strategy, maintaining a user-centered approach to accelerate the "Reconstructing New GAC" process and consistently create high-quality mobility experiences [8].
广汽集团携全品牌登陆2025广州车展
Huan Qiu Wang· 2025-11-24 05:53
Core Viewpoint - The 23rd Guangzhou International Auto Show showcases GAC Group's achievements from the "Panyu Action" reform, emphasizing user-centric strategies and the introduction of four major engines: new technology, new products, new services, and new ecosystems to enhance user experience and competitiveness [1][3]. Group 1: New Technology - GAC Group aims to enhance user experience through breakthroughs in new energy power, safety, intelligent chassis, and AI technology, contributing to a better quality of life for users [3]. Group 2: New Products - The company has established a comprehensive R&D system for its independent brands to meet diverse user demands, ranging from daily commuting to high-quality travel experiences [3]. Group 3: New Services - GAC is promoting channel transformation to make services more accessible and is continuously enhancing over 300 features and experiences through OTA upgrades, ensuring vehicles remain updated and valuable [3]. Group 4: New Ecosystem - GAC plans to collaborate on energy ecosystems, charging networks, intelligent ecosystems, and innovative business models to create the best user experience [3]. Group 5: Product Showcase - At the auto show, GAC presented various smart technology models, including the flagship sedan A800 in collaboration with Huawei, and multiple models from GAC Trumpchi and GAC Aion. GAC Honda and GAC Toyota also showcased popular models and the latest achievements in their hybrid strategy [4]. Group 6: Commercial Vehicles - GAC launched the new energy heavy truck T9 and highlighted its subsidiaries, such as GAC Mobility and GAC Toyota Engine, at the exhibition [4].
车企早已不再试探!十一车市加速放量,经销商“花式”让利抢客
Bei Jing Shang Bao· 2025-10-08 23:59
Core Viewpoint - The automotive industry is leveraging the National Day and Mid-Autumn Festival holidays to boost sales through new vehicle launches and promotional offers, aiming to capture market share in the fourth quarter and meet annual sales targets [1][7]. Group 1: New Vehicle Launches - Over 70 new vehicle models are set to be launched in September, with significant attention on models like Tesla's Model Y L, which has become a focal point for consumer inquiries and test drives during the holiday period [2][3]. - The introduction of new models has successfully driven foot traffic to dealerships, with some models experiencing long wait times for delivery due to high demand [3]. Group 2: Promotional Strategies - Automotive companies are implementing various promotional strategies, including cash discounts and trade-in subsidies, to attract consumers during the holiday season [4][5]. - For instance, GAC Honda and SAIC Volkswagen are offering special cash vouchers and trade-in bonuses to lower the purchase threshold for consumers [4]. Group 3: Consumer Behavior and Preferences - Consumers are increasingly opting for shopping at automotive supermarkets during the holidays, as it allows them to combine leisure activities with vehicle shopping, enhancing convenience [3]. - The holiday period has seen a surge in consumer interest, with many taking advantage of the time off to explore vehicle options they previously considered [3]. Group 4: Market Trends and Projections - The automotive market is expected to see a significant boost in sales during the fourth quarter, with projections indicating a year-on-year growth of 5% to 10% [8]. - The implementation of policies promoting vehicle trade-ins and updates has contributed to a recovery in automotive consumption, with production and sales figures showing positive growth compared to the previous year [7][8].
“金九银十”看车市|“十一”车市加速放量:新车站“C位”,商超店成客流主力
Bei Jing Shang Bao· 2025-10-08 13:45
Core Insights - The automotive industry is leveraging the National Day and Mid-Autumn Festival holidays to boost sales through new vehicle launches and promotional offers, aiming to capture market share in the fourth quarter [1][11]. New Vehicle Launches - Over 70 new vehicles were launched in September, with significant attention on models like the Tesla Model Y L, which became a focal point for consumer inquiries and test drives during the holiday [2][3]. - The introduction of the Li Auto i6 has led to increased orders, with expectations of selling out production capacity by January 31 [3]. Promotional Strategies - Automotive companies are implementing various promotional strategies, including cash discounts and trade-in subsidies, to attract consumers during the holiday period [7][8]. - For example, GAC Honda and SAIC Volkswagen are offering cash vouchers and trade-in subsidies to lower the purchase threshold for consumers [7][8]. Consumer Behavior - The convenience of automotive superstores during the holidays has attracted consumers who may not have had time to visit traditional dealerships [6]. - Many consumers are taking advantage of the holiday to explore vehicle options while engaging in other leisure activities, such as shopping and dining [6]. Market Trends - The "Golden September" and "Silver October" sales periods are expected to see a boost due to favorable policies and promotional activities, with a projected 5% to 10% year-on-year growth in fourth-quarter sales [12]. - The government's "old-for-new" policy has effectively stimulated automotive consumption, contributing to a 12.7% increase in production and a 12.6% increase in sales year-on-year for the first eight months of the year [11].