Core Insights - Counterpoint Research reports on global smartphone sales by operating system for Q1 2024 to Q3 2025, highlighting trends in the US, China, and India markets [1][3][4] Global Market Overview - Android maintains a leading global market share of 79% as of Q3 2025, despite a 1 percentage point decline from Q3 2024 due to increased competition [3][4] - iOS market share reaches 17% in Q3 2025, up 1 percentage point year-over-year, driven by strong initial reception of the iPhone 17 series [4] - HarmonyOS captures 14% of the Chinese market in Q3 2025, becoming the second-largest smartphone operating system in the country [4] Regional Market Analysis United States - Android holds 45% of the US market share in Q3 2025, while iOS accounts for 55%, showing a stable competitive landscape [6] China - Android's market share in China is 69% in Q3 2025, with HarmonyOS at 18%, indicating a competitive environment [9] - The Huawei Nova 14 series significantly contributes to HarmonyOS's growth, although new models face challenges due to ecosystem limitations [4] India - Android dominates the Indian market with a 92% share in Q3 2025, while iOS holds 8%, reflecting a strong preference for Android devices [10]

Core Insights - The article presents quarterly insights into global smartphone operating system trends, focusing on market shares of Android, iOS, and HarmonyOS in the US, China, and India [4][6]. Global Market Overview - In Q3 2025, global smartphone sales increased by 4% year-on-year, marking the strongest performance for September since 2021. Android maintained a leading global market share of 79%, despite a 1% decline from Q3 2024. Samsung's Galaxy foldable series and early updates of certain A-series products helped mitigate this decline. HONOR's growth in various regions also supported Android's performance [9]. - iOS accounted for 17% of global sales in Q3 2025, up 1% from the previous year, driven by positive initial responses to the iPhone 17 series in key markets like the US, Japan, and India. The older iPhone 16 series also performed well during India's festive promotions [9]. - HarmonyOS captured a 14% market share in China in Q3 2025, surpassing other platforms to become the second-largest smartphone operating system in the country. The Huawei Nova 14 series was a key driver of this growth, although new models running HarmonyOS Next faced challenges due to early-stage ecosystem limitations [9]. Market Share Breakdown United States - Android's market share in the US was 45% in Q3 2025, down from 50% in Q2 2025. iOS held a 55% share in the same quarter [10]. China - In China, Android's market share was 69% in Q3 2025, a slight increase from 66% in Q2 2025. HarmonyOS maintained an 18% share, while iOS held 14% [12]. India - Android dominated the Indian market with a 92% share in Q3 2025, while iOS accounted for 8% [17].

按操作系统划分全球智能手机销售份额 数据来源：Counterpoint Research iOS 与安卓全球市场份额 | Global Share | Q1 2023 | Q2 2023 | Q3 2023 | Q4 2023 | Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | Android | 78% | 81% | 81% | 74% | 77% | 80% | 80% | 74% | | ાં !OS | 20% | 17% | 16% | 23% | 19% | 16% | 16% | 22% | | Harmony | 2% | 2% | 3% | 3% | 4% | 4% | 4% | 4% | | Total | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 数据来源：Counterpoint Research 市场要点 2024 年第四季度，虽然全球智能手机销量同比保持不变，但是全 ...