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第八届进博会|专访:“进博会将带给我们更大的平台和机遇”——访首次亮相进博会的德国巧克力展商
Xin Hua Wang· 2025-11-05 01:21
谈及为何将中国列为优先拓展市场,恩勒特如数家珍:跨境物流效率高、冷链设施完善、中国消费者对 高品质健康食品的认知不断提升,同时中国免签政策以及数字化与人工智能的应用也使跨国商务交流更 加顺畅。 随着第八届中国国际进口博览会开幕临近,首次参展的德国埃德尔曼-保利希巧克力制造公司创始人兼 首席执行官克里斯蒂娜·恩勒特接受新华社记者专访时表示,将把进博会作为进入中国市场的"第一 站"和"加速器",把融合有机理念与手工匠心的巧克力产品带给更多消费者。 本届进博会上,埃德尔曼-保利希公司将展出巧克力棒、可可饮品以及用于面包及其他烘焙食品的巧克 力酱等多款产品,完成品牌首发首秀。恩勒特说:"我们希望把对可可与巧克力的热爱原汁原味地呈现 给消费者。" 恩勒特告诉记者,公司今年6月已在上海举行的一场亚洲营养保健品展会上感受到中国市场的开放与活 力,进博会将助其完成从"试水"到"落地"的关键一步。"我们对进博会有三重期待,一是希望借助进博 会平台'被看见',迅速提升品牌在中国的认知度;二是与进口商、渠道商取得联系,建立起稳定的合作 关系;三是在条件成熟的情况下考虑在中国拓展更深层次合作,包括寻找投资伙伴在本地建厂。" 新华社法 ...
京东七鲜有机蔬菜“出圈” 上半年有机商品购买用户激增300%
Zhong Jin Zai Xian· 2025-07-23 05:25
Core Insights - Organic vegetables have seen a significant surge in consumer demand on JD's 7Fresh platform, with user numbers for private label organic products increasing over threefold in the first half of the year [1] - The sales of organic vegetables have experienced a remarkable year-on-year growth of 123% in the last quarter [1] Group 1: Product Performance - Top-selling organic vegetables this summer include organic carrots, organic mung bean sprouts, organic tomatoes, organic bitter cucumbers, and organic broccoli [3] - The demand for organic fruits suitable for salads, such as organic cucumbers, organic cabbages, and organic sweet corn, has also seen significant growth [3] Group 2: Product Expansion - Since the 618 shopping festival, JD's 7Fresh has launched over 200 new organic products across various categories, including fruits, grains, cooking oils, and dairy [3] Group 3: Quality Assurance - JD's 7Fresh has implemented a strict supply chain management system to ensure the authenticity of organic products, including rigorous supplier standards and organic certification checks [5] - The platform guarantees traceability of organic products through organic traceability codes and certification reports, along with regular third-party testing of safety indicators [5] Group 4: Pricing Strategy - JD's 7Fresh has addressed the high price perception of organic vegetables by optimizing supply chain logistics, significantly reducing distribution costs [7] - Competitive pricing examples include organic mung bean sprouts at under 3 yuan for 200g, organic carrots and onions at around 5 yuan for 400g, and organic milk priced at only 29.9 yuan for a 10-pack [7] Group 5: Consumer Experience - The integration of organic products into daily diets reflects a growing consumer pursuit of quality and healthy living [9] - JD's 7Fresh offers convenient delivery services, including free shipping for orders over 39 yuan within five kilometers and rapid delivery within 30 minutes for nearby customers [9]
重塑城市有机想象,澳特兰用一场有机慢旅对话成都生活方式
Zhong Guo Shi Pin Wang· 2025-05-14 08:16
Core Viewpoint - The company New Hope Aotulan emphasizes the importance of organic living as a lifestyle rather than a marketing label, aiming to integrate organic principles into daily life in Sichuan [1][3][4] Group 1: Event Overview - From May 1 to May 4, 2025, New Hope Aotulan hosted an immersive experience themed "Natural Slow Living Organic Aotulan" in Chengdu, blending natural philosophy with lifestyle aesthetics [2] - The event attracted over 38,000 participants, with more than half being families, highlighting the brand's focus on engaging the community [2] Group 2: Brand Philosophy and Practices - New Hope Aotulan, as a high-end brand under New Hope Dairy, aims to create a full-chain organic system from farm to table, ensuring strict farming standards and comprehensive certification processes [3] - The brand believes that organic living should be tangible for urban residents, promoting a series of activities that connect with the local culture and lifestyle [3][4] Group 3: Future Aspirations - The company plans to continue its commitment to organic practices, responding to people's desire for a beautiful natural life, and aims to make organic living a common choice among urban residents [4]