Core Insights - Organic vegetables have seen a significant surge in consumer demand on JD's 7Fresh platform, with user numbers for private label organic products increasing over threefold in the first half of the year [1] - The sales of organic vegetables have experienced a remarkable year-on-year growth of 123% in the last quarter [1] Group 1: Product Performance - Top-selling organic vegetables this summer include organic carrots, organic mung bean sprouts, organic tomatoes, organic bitter cucumbers, and organic broccoli [3] - The demand for organic fruits suitable for salads, such as organic cucumbers, organic cabbages, and organic sweet corn, has also seen significant growth [3] Group 2: Product Expansion - Since the 618 shopping festival, JD's 7Fresh has launched over 200 new organic products across various categories, including fruits, grains, cooking oils, and dairy [3] Group 3: Quality Assurance - JD's 7Fresh has implemented a strict supply chain management system to ensure the authenticity of organic products, including rigorous supplier standards and organic certification checks [5] - The platform guarantees traceability of organic products through organic traceability codes and certification reports, along with regular third-party testing of safety indicators [5] Group 4: Pricing Strategy - JD's 7Fresh has addressed the high price perception of organic vegetables by optimizing supply chain logistics, significantly reducing distribution costs [7] - Competitive pricing examples include organic mung bean sprouts at under 3 yuan for 200g, organic carrots and onions at around 5 yuan for 400g, and organic milk priced at only 29.9 yuan for a 10-pack [7] Group 5: Consumer Experience - The integration of organic products into daily diets reflects a growing consumer pursuit of quality and healthy living [9] - JD's 7Fresh offers convenient delivery services, including free shipping for orders over 39 yuan within five kilometers and rapid delivery within 30 minutes for nearby customers [9]

Core Viewpoint - The company New Hope Aotulan emphasizes the importance of organic living as a lifestyle rather than a marketing label, aiming to integrate organic principles into daily life in Sichuan [1][3][4] Group 1: Event Overview - From May 1 to May 4, 2025, New Hope Aotulan hosted an immersive experience themed "Natural Slow Living Organic Aotulan" in Chengdu, blending natural philosophy with lifestyle aesthetics [2] - The event attracted over 38,000 participants, with more than half being families, highlighting the brand's focus on engaging the community [2] Group 2: Brand Philosophy and Practices - New Hope Aotulan, as a high-end brand under New Hope Dairy, aims to create a full-chain organic system from farm to table, ensuring strict farming standards and comprehensive certification processes [3] - The brand believes that organic living should be tangible for urban residents, promoting a series of activities that connect with the local culture and lifestyle [3][4] Group 3: Future Aspirations - The company plans to continue its commitment to organic practices, responding to people's desire for a beautiful natural life, and aims to make organic living a common choice among urban residents [4]