与此同时，在进口豪华品牌整体遇冷的背景下，雷克萨斯2025年在中国市场的销量超过18万辆，也是进口豪华汽车品牌中唯一实现正增长的品牌。 2026年初，车企陆续交出2025年在中国市场的答卷。在大多数合资品牌销量持续承压之际，丰田的成绩单却显得格外亮眼——2025年，丰田在中国市场的销 量达到了178万辆，同比实现正增长。 2025年销量 雷克萨斯 在汽车产业转型的浪潮下，丰田取得的成绩尤为不易。在这一浪潮中，跨国车企普遍面临增长失速的危机。而丰田不仅逆势上扬，雷克萨斯品牌同样实现了 高价值的正增长。 丰田交出这样的成绩单，其背后的原因并非偶然。 这是一场关于"重构"与"坚守"的双线实践——前者解决"如何更快响应中国"，后者回答"如何持续赢得信任"。 让中国人，造丰田车 《日经亚洲》在1月15日的报道中称，地缘政治、本地供应链优势与用户需求分化，正迫使跨国车企放弃"一刀切"的全球车型策略，转向深度本土化。 以中国市场为例，从用户对智能座舱的高期待，到混动与纯电并行的能源生态，再到快速迭代的软件体验——它们已无法被标准化平台满足。 丰田对此早有预判，并率先行动。 早在2025年4月的上海车展上，丰田便正式宣布"立 ...

Core Insights - The launch event for the new Lexus NX took place on September 21, showcasing the brand's luxury and style through test drives and experiences with the NX and flagship models LX and GX [1][3] Product Overview - The NX series, first unveiled in 2014, has evolved over the years to establish Lexus's presence in the mid-size luxury SUV market, competing against German brands [3] - The introduction of the new NX 200 model aims to meet the diverse needs of Chinese consumers, featuring a 2.0L inline-four engine and a specially tuned Direct Shift CVT for enhanced driving experience [5][7] Model Variants and Pricing - The new NX lineup includes three powertrain options: pure gasoline (NX 200), hybrid (NX 350h), and plug-in hybrid (NX 400h+) [7] - Suggested retail prices for the models are as follows: - NX 200 FUN: ¥299,800 - NX 350h JOY: ¥359,800 - NX 350h JOY X: ¥399,800 - NX 350h OVERTRAIL: ¥420,800 - NX 400h+ PRIME: ¥429,800 - NX 400h+ ULTRA: ¥509,800 [8] Design and Aesthetics - The new NX retains the signature design elements of Lexus, such as the spindle grille and L-shaped daytime running lights, while introducing a new color option "Rouge" that reflects a sophisticated aesthetic [11][9] - The interior features an asymmetrical dashboard design, high-quality materials, and a focus on driver comfort, enhancing the luxurious feel of the vehicle [16] Driving Experience - The NX is built on the GA-K platform, emphasizing low center of gravity, high rigidity, and lightweight construction to optimize driving dynamics [16] - The NVH performance has been upgraded for improved cabin quietness and ride quality, with specific enhancements for the NX 350h and NX 400h+ models [18] Technology and Safety Features - The new NX is equipped with the Lexus Safety System LSS+3.0, which includes advanced safety features such as pre-collision systems and adaptive cruise control, enhancing driving safety [21] - The e-Latch smart electronic door handles combine aesthetic appeal with functionality, maintaining user familiarity with traditional mechanical handles [24] Customer Engagement and Offers - Lexus introduces an online ordering system for the new NX, marking a shift in sales strategy, and offers a "Heartfelt Benefits" program for customers who order through the eLexusClub app [27] - The program includes financial incentives, trade-in bonuses, and exclusive benefits for existing Lexus and Toyota owners [25][28][29]