短短十几分钟的车程，温暖的车厢与外界的寒冷形成鲜明对比，不仅化解了客户因语言不通导致的出行 难题，更以"未办理业务先传递温度"的服务实践，生动展现了农行"有温度的金融服务"。临别时，客户 连声道谢，称赞农行服务"像冬天的暖阳"。 此次服务中，工作人员通过主动观察、精准预判需求，将常规指引服务升级为定制化暖心护航，为提升 跨境金融服务质效提供了生动范本。该行将持续深化"客户至上，始终如一"服务理念，用专业与温度， 守护客户、排忧解难。 近日，农行威海香山路支行以一次跨越国界的暖心服务，生动诠释"客户至上"的理念。11月中旬，一位 外籍客户因导航偏差误入该行营业厅，在语言不通、天寒地冻的情况下，网点主任杨凯主动伸出援手， 一路暖心护送，得到客户由衷的感谢。 当天下午2时许，一位衣着单薄的外籍客户匆匆走进香山路支行大厅，神色焦急，反复查看手机上的导 航路线。网点主任杨凯主动上前，用英语询问情况，得知客户本应前往文登支行营业部办理外汇业务， 因导航错误来到这里。 齐鲁晚报.起来壹点连宁燕通讯员杨凯 杨凯立即递上温水安抚客户情绪，并果断决定："天气这么冷，我送您过去吧。"妥善安排好网点工作 后，他亲自驾车将客户送往目的 ...

Core Viewpoint - The article emphasizes the concept of "warm finance" as a practice in Shenzhen, integrating financial innovation with the vibrant local ecosystem and brand IP [1] Group 1: Event Overview - From November 14 to 16, 2025, China Everbright Bank's "Little Eggplant Beautiful China Tour" themed brand event took place at Longhua Yifang Tiandi Shopping Center in Shenzhen, featuring an interactive pop-up activity that combined brand promotion, business outreach, and anti-fraud education [3] - The event utilized the "Little Eggplant" IP to create emotional connections between the bank, merchants, and citizens, promoting deep integration of the brand with local consumption scenarios [3][5] Group 2: Consumer Engagement and Benefits - The event featured engaging activities such as "Spot the Fishing Tricks," "IP Interaction Check-in Frame," and "Lucky Ring Toss," encouraging citizens to collect "Little Eggplant stamps" for rewards [5] - A comprehensive consumer discount matrix was established, offering exclusive activities for credit and debit card users, including first-time cardholder gifts, random discounts, and merchant-specific offers, benefiting both consumers and merchants [7] - The event attracted thousands of citizens, with over 800,000 people reached through various online platforms, enhancing brand visibility and promoting financial services in daily life [7] Group 3: Local Economic Activation - The bank's Shenzhen branch focused on integrating financial services into urban consumption scenarios, enhancing local economic vitality through a series of localized activities since 2025 [10] - An "all-life-cycle" and "multi-scenario coverage" rights system was developed, covering eight major rights scenarios, optimizing promotional activities, and increasing customer engagement [10] - The bank's digital operations were strengthened, utilizing RFM analysis to improve activity conversion rates and customer response, ensuring effective marketing resource utilization [10] Group 4: Community Integration - The Longhua branch upgraded its customer reception area to create a "warm and convenient space," transforming traditional banking into a community partner [11] - The branch aims to deepen its role in the community by focusing on customer-centric services and integrating financial services into residents' daily lives [13] Group 5: Future Directions - The bank plans to continue its commitment to "warm finance," enhancing the value of the "Little Eggplant" brand IP and exploring deeper integration of finance with various community and consumer scenarios [17] - The goal is to position finance as a core driver of technological innovation and urban development while enriching citizens' lives [17]

Core Points - The event "Gratitude for the Elderly, Peace is Blessing" organized by Ping An Bank's Beijing branch aimed to provide care and warmth to the elderly community, reflecting the bank's commitment to social responsibility and warm financial services [1][11] - The East Third Ring Branch of Ping An Bank welcomed elderly guests from the Shun Yuan Li community, providing them with fresh fruits, snacks, and educational sessions on financial fraud prevention [1][3] Group 1 - The event was supported by the branch's leadership and focused on delivering a warm financial service experience to elderly clients [1][3] - The branch manager emphasized the importance of financial fraud prevention and the commitment to safeguarding clients' finances [3] - A financial fraud prevention class was conducted, highlighting common scams and providing practical advice to the elderly [5] Group 2 - Elderly participants expressed gratitude for the financial knowledge gained, acknowledging the increasing prevalence of scams [7] - The second part of the event involved delivering gifts such as flowers and food items to residents at a local elderly care center, which houses over 60 seniors with an average age exceeding 70 [9] - The care center's staff provides comprehensive and professional services, reinforcing the bank's commitment to community support and social responsibility [9][11]

Core Viewpoint - The article emphasizes the integration of financial services with community engagement, showcasing how Everbright Bank's "Little Eggplant Big Beautiful China Tour" in Xiamen exemplifies "warm financial services" that resonate with local culture and consumer needs [1][9]. Group 1: Interactive Experience - The "Little Eggplant Paradise" event at Everbright Bank's Xiamen branch featured engaging activities such as ring toss and ping pong challenges, allowing participants to earn custom merchandise [3]. - A "photo check-in" initiative encouraged citizens and tourists to capture moments with "Little Eggplant" elements, promoting brand visibility and cultural engagement [3]. Group 2: Community Engagement - The "Summer Discounts" campaign in the popular Cat Street area offered financial incentives for consumers using Everbright Bank cards, enhancing local business traffic and sales [5]. - The bank's outreach included a "Financial Welfare" event that provided financial education and resources to community residents, particularly veterans and their families [6][7]. Group 3: Family-Centric Activities - A series of family-oriented events, including photography sessions and financial literacy activities for children, aimed to foster family bonding and financial awareness [7]. - These initiatives reflect the bank's commitment to integrating financial services into everyday life, making them accessible and relevant to families [7]. Group 4: Future Directions - Everbright Bank plans to continue its focus on "warm financial services," deepening the value of its brand IP and exploring further integration of financial services with urban development and community needs [9].

Core Viewpoint - The article highlights a case where a bank's service team provided personalized assistance to a customer in need, demonstrating the bank's commitment to a customer-centric approach and the importance of empathetic service in the financial industry [1] Group 1: Customer Service Initiative - The bank's service team successfully provided on-site password unlocking service for a customer whose mother was hospitalized, showcasing the bank's "customer needs first" service philosophy [1] - The customer manager, Xiao Dong, quickly initiated a "special customer green channel" process after receiving a distress call from the customer, emphasizing the bank's responsiveness to urgent situations [1] - The service team ensured a quiet and respectful environment while assisting the elderly customer, reflecting the bank's dedication to maintaining a compassionate and understanding approach during service delivery [1] Group 2: Impact on Customer Relations - The family of the elderly customer expressed gratitude for the bank's timely service, highlighting the emotional connection and trust built through personalized assistance [1] - The article emphasizes that the value of financial services lies not in the scale of business but in the ability to address customers' urgent needs effectively [1] - The bank aims to continue enhancing its service quality by adopting a heartfelt service attitude and professional capabilities, ensuring that every customer feels the warmth and responsibility of the bank [1]