活动对象 活动日期 2025-12-01至2026-02-28 活动1：2025年12月1日-2025年12月31日，光大银行信用卡持卡客户在淘宝APP购买指定分期商品，在 淘宝下单页分期付款选项中选择光大银行信用卡分期付款并提交至支付宝支付，单笔分期订单实付金额 满500元有机会享立减25元优惠(名额30000个)、满1500元有机会享立减75元优惠(名额10000个)、满5000 元有机会享受立减200元优惠(名额2000个)。活动期内同一客户每档活动限享受1次优惠，活动名额用完 即止，不另行通知。 活动2：活动时间：2026年1月1日至2月28日，光大银行信用卡持卡客户在淘宝APP购买指定分期商品， 在淘宝下单页分期付款选项中选择光大银行信用卡分期付款并提交至支付宝支付，单笔分期订单实付金 额满1500元有机会享立减50元优惠(1月名额7500个，2月名额6000个)、满3000元有机会享立减100元优 惠(1月名额4000个,2月名额3000个)。活动期内同一客户每月每档活动限享受1次优惠，活动名额用完即 止，不另行通知。 同一支付宝账户、同一银行卡号、同一手机号码、同一银行卡预留手机号、同一身份证号 ...

Core Viewpoint - China Everbright Bank is actively promoting consumption and expanding domestic demand through a special work plan that includes initiatives to support the development of the ice and snow economy, which is seen as a key driver for economic vitality [1][2] Group 1: Ice and Snow Economy Initiatives - The "Ice and Snow Festival" will be launched from December 2025 to February 2026, with activities in multiple locations to expand ice and snow consumption scenarios [1] - The bank's branches in Northeast China will focus on city themes, while branches in Shijiazhuang, Urumqi, and Hohhot will emphasize Olympic and scenic themes [1] - The initiative aims to enhance support for consumption and domestic demand through various promotional activities [1] Group 2: Promotional Offers - Travel discounts include reductions for credit card holders booking domestic flights through Meituan and Ctrip, with specific discounts based on the amount spent [1][2] - Accommodation offers include discounts for hotel bookings in cities like Harbin and Shenyang when using Everbright credit cards [2] - Ticket discounts for popular ski resorts are available, with specific reductions for credit card users purchasing tickets through Ctrip [2] - Equipment purchases on JD.com will feature interest-free installment options and random discounts for specified products when using Everbright credit cards [2] Group 3: Economic Impact - The "Ice and Snow Festival" is expected to not only benefit consumers but also stimulate innovation and development in the ice and snow tourism industry, contributing to the broader goal of promoting "national ice and snow" participation [2]

Core Viewpoint - The article emphasizes the concept of "warm finance" as a practice in Shenzhen, integrating financial innovation with the vibrant local ecosystem and brand IP [1] Group 1: Event Overview - From November 14 to 16, 2025, China Everbright Bank's "Little Eggplant Beautiful China Tour" themed brand event took place at Longhua Yifang Tiandi Shopping Center in Shenzhen, featuring an interactive pop-up activity that combined brand promotion, business outreach, and anti-fraud education [3] - The event utilized the "Little Eggplant" IP to create emotional connections between the bank, merchants, and citizens, promoting deep integration of the brand with local consumption scenarios [3][5] Group 2: Consumer Engagement and Benefits - The event featured engaging activities such as "Spot the Fishing Tricks," "IP Interaction Check-in Frame," and "Lucky Ring Toss," encouraging citizens to collect "Little Eggplant stamps" for rewards [5] - A comprehensive consumer discount matrix was established, offering exclusive activities for credit and debit card users, including first-time cardholder gifts, random discounts, and merchant-specific offers, benefiting both consumers and merchants [7] - The event attracted thousands of citizens, with over 800,000 people reached through various online platforms, enhancing brand visibility and promoting financial services in daily life [7] Group 3: Local Economic Activation - The bank's Shenzhen branch focused on integrating financial services into urban consumption scenarios, enhancing local economic vitality through a series of localized activities since 2025 [10] - An "all-life-cycle" and "multi-scenario coverage" rights system was developed, covering eight major rights scenarios, optimizing promotional activities, and increasing customer engagement [10] - The bank's digital operations were strengthened, utilizing RFM analysis to improve activity conversion rates and customer response, ensuring effective marketing resource utilization [10] Group 4: Community Integration - The Longhua branch upgraded its customer reception area to create a "warm and convenient space," transforming traditional banking into a community partner [11] - The branch aims to deepen its role in the community by focusing on customer-centric services and integrating financial services into residents' daily lives [13] Group 5: Future Directions - The bank plans to continue its commitment to "warm finance," enhancing the value of the "Little Eggplant" brand IP and exploring deeper integration of finance with various community and consumer scenarios [17] - The goal is to position finance as a core driver of technological innovation and urban development while enriching citizens' lives [17]

Core Viewpoint - The article emphasizes the integration of financial services with community engagement, showcasing how Everbright Bank's "Little Eggplant Big Beautiful China Tour" in Xiamen exemplifies "warm financial services" that resonate with local culture and consumer needs [1][9]. Group 1: Interactive Experience - The "Little Eggplant Paradise" event at Everbright Bank's Xiamen branch featured engaging activities such as ring toss and ping pong challenges, allowing participants to earn custom merchandise [3]. - A "photo check-in" initiative encouraged citizens and tourists to capture moments with "Little Eggplant" elements, promoting brand visibility and cultural engagement [3]. Group 2: Community Engagement - The "Summer Discounts" campaign in the popular Cat Street area offered financial incentives for consumers using Everbright Bank cards, enhancing local business traffic and sales [5]. - The bank's outreach included a "Financial Welfare" event that provided financial education and resources to community residents, particularly veterans and their families [6][7]. Group 3: Family-Centric Activities - A series of family-oriented events, including photography sessions and financial literacy activities for children, aimed to foster family bonding and financial awareness [7]. - These initiatives reflect the bank's commitment to integrating financial services into everyday life, making them accessible and relevant to families [7]. Group 4: Future Directions - Everbright Bank plans to continue its focus on "warm financial services," deepening the value of its brand IP and exploring further integration of financial services with urban development and community needs [9].