Core Viewpoint - Gree Electric Appliances has announced a high-temperature subsidy for air conditioning installation workers, effective from June 1, 2025, to support them during peak installation demand in summer and to enhance their income amid rising industry costs and price wars in the home appliance market [1][2][4]. Group 1: Subsidy Details - The subsidy amount is set at 20 yuan per unit installed, which will be directly deposited into the personal accounts of registered installation engineers [2][3]. - The total annual investment for this initiative is expected to exceed 560 million yuan, benefiting hundreds of thousands of installation workers nationwide [1][2]. - The subsidy is contingent upon the condition that the installation is genuine and receives no negative reviews [2][3]. Group 2: Impact on Workers - Based on industry data, Gree's air conditioning shipment volume for 2024 is projected to reach 28 million units, which could increase the monthly income of frontline installers by approximately 6,000 yuan [3]. - The initiative is seen as a significant gesture of care for frontline workers, acknowledging their hard work in high-temperature conditions [4][6]. Group 3: Strategic Context - Gree has a history of enhancing installation fees, having previously increased installation costs by 100 yuan per unit in 2016 and again in 2017, indicating a long-term commitment to improving service standards [6]. - The company aims to strengthen its competitive edge by integrating quality, service, and brand reputation through economic incentives for service quality [6]. - Gree is also innovating its offline channels, with plans to expand its "Dong Mingzhu Health Home" stores to 3,000 locations, enhancing brand influence and creating a comprehensive competitive strategy that combines products, services, and ecosystem [7].