Core Viewpoint - The real estate market in China continues to experience a downward trend, with significant declines in both sales area and sales revenue, indicating a potential long-term adjustment phase [2][4]. Market Performance - From January to October 2025, the national new residential property sales area decreased by 6.8% year-on-year, while sales revenue fell by 9.6% [2]. - In October 2025, all 100 cities surveyed saw a decline in second-hand housing prices, marking 32 consecutive months of month-on-month decreases in the second-hand housing market [2]. Predictions and Trends - **Policy Support**: The government is expected to strengthen market support policies, including the relaxation of purchase restrictions in most cities and lowering mortgage rates below 3.5% [7]. - **Industry Restructuring**: A significant reshuffle among real estate companies is anticipated, with high-debt firms facing bankruptcy or acquisition due to declining sales and financing challenges [10]. - **Shift to Existing Homes**: There will be a gradual shift from pre-sale properties to existing homes, allowing buyers to inspect properties before purchase, thereby reducing risks [11]. - **Elimination of Shared Area Costs**: More cities are likely to eliminate shared area calculations in property pricing, which will lower the financial burden on homebuyers [13][14].

工作人员称，5月下旬7折售房活动取消后，御翠园项目已暂停 销售。项目即将交付，涉及期房转现房，剩余房源需转为现房 销售，最快9月重新开盘。 作者： 田国宝 封图：本报资料室 6月9日，星期一，位于北京朝阳区姚家园的御翠园项目售楼处没有看房的客人，只有两名工作人 员值班。工作人员称，7折卖房活动已取消，且已为这批支付订金和首付的业主办理了退款。 御翠园项目共有1200多户，其中1—8号楼为高层住宅，包含140平方米和185平方米两种户型，得 房率分别为79%和82%；9—26号楼为联排别墅，面积为345平方米和400平方米。 北京市住建委网站显示，2023年7月，御翠园项目3栋高层和6栋联排别墅获预售许可证，共473套 房源。其中，高层住宅396套，备案均价9.8万元/平方米；联排别墅77套，备案均价9.1万元/平方 米。 该项目销售人员称，项目先后开盘三次：首次是拿到预售证后不久，按原价销售部分房源，但去化 量有限；第二次是2024年四季度，开始以7.5折销售，后因销售热度较高，折扣逐步恢复至8折左 右；第三次开盘为2025年5月。 御翠园项目第三次开盘因7折销售备受市场瞩目。销售人员介绍，因项目计划6月交付 ...