Core Viewpoint - The article discusses the rapid growth and production challenges faced by Pop Mart, particularly focusing on the LABUBU plush toy line, which has become a significant revenue driver for the company. The demand for LABUBU has surged, leading to a need for supply chain upgrades and increased production capacity to meet market needs [4][5][10]. Production Capacity and Demand - In August 2025, Pop Mart's monthly production capacity for plush products exceeded 30 million units, representing a more than 1000% increase compared to March 2025 [5]. - The production line for LABUBU toys is highly automated, with a daily capacity of 100,000 units expected by mid-2025, utilizing both advanced machinery and skilled labor [4][5]. Revenue Growth - In the first half of 2025, the revenue from THE MONSTERS, which includes LABUBU, reached 4.81 billion yuan, marking a 668% year-on-year increase and contributing 34.7% to the company's total revenue [8][10]. Supply Chain Upgrades - The surge in demand for LABUBU has prompted Pop Mart to reorganize its supply chain, with over 30% of the supply chain team being new hires in 2024 [11]. - The company is pushing for automation upgrades in its partner factories to improve efficiency and increase production capacity [12][13]. Challenges in Supply Chain Management - The rapid increase in orders has led to challenges in maintaining production efficiency, with a significant reliance on manual labor for the plush components [19]. - The average reorder cycle for Pop Mart was previously 4-5 months, but has been reduced to 1-1.5 months due to the need for faster response to market demands [20][21]. Strategic Directions - Pop Mart is expanding its production bases both domestically and internationally, with plans for six major production bases, four in China and two overseas [13]. - The company is focusing on enhancing cross-departmental collaboration and leveraging technology to improve supply chain efficiency [24][25]. Future Outlook - Pop Mart's leadership emphasizes the importance of adapting to market changes and maintaining a flexible supply chain to handle sudden spikes in demand [22][28]. - The company is actively seeking new partnerships and production capabilities to ensure it can meet future demand for popular products like LABUBU [28].

Core Viewpoint - The article discusses the rapid production capacity expansion of Pop Mart, driven by the overwhelming demand for its LABUBU plush toys, highlighting the challenges and strategies in upgrading its supply chain to meet this demand [1][3][6]. Production Capacity Expansion - In mid-August, a factory in Dongguan, Guangdong, utilized a precision injection molding machine with a clamping force of 200 tons to produce LABUBU plush toys, achieving a daily production capacity of 100,000 units by mid-2025 [1]. - By August 2025, the monthly production capacity for plush products at Pop Mart is expected to exceed 30 million units, representing an increase of over 1000% compared to March 2025 [2]. Revenue Growth - The revenue for THE MONSTERS, which includes LABUBU, reached 4.81 billion yuan in the first half of 2025, marking a year-on-year growth of 668% and contributing 34.7% to the company's total revenue [3][6]. Supply Chain Challenges - The surge in demand for LABUBU has led to supply chain challenges, with many factories being redirected to produce LABUBU products, resulting in several weeks of stockouts in the market [6][7]. - The company faced difficulties in scaling production due to insufficient manpower, outdated equipment, and weak coordination between demand and production capacity [7]. Automation and Upgrades - Pop Mart is pushing for automation upgrades in its partner factories to enhance efficiency, particularly in packaging and quality control processes, aiming to increase production capacity by three to five times [8][15]. - The company has implemented a new supply chain management center to streamline operations across production, design, and logistics, improving the responsiveness to market demands [10][12]. Flexibility in Supply Chain - The return order cycle has been reduced from an average of 4-5 months in 2022 to 1-1.5 months in 2024, with some urgent cases achieving turnaround times of two to three weeks [13][15]. - Pop Mart is focusing on creating a "resilient supply chain" to better handle fluctuations in order volumes, emphasizing agility, adaptability, and alignment [15][17]. Future Production Plans - The company plans to establish six major production bases globally, with four in mainland China and two in Southeast Asia, to enhance its production capabilities [9]. - Pop Mart is actively seeking new partnerships and expanding its supply chain to ensure sufficient capacity for future hits like LABUBU [17][18].