Core Insights - Shiseido Group reported a net sales of 469.83 billion yen for the first half of 2025, a year-on-year decline of 7.6%, while core operating profit increased by 21.3% to 23.37 billion yen [1][5] - The company has merged its China and travel retail businesses, with the CEO of the China division also taking on the role of CEO for the combined division, indicating a strategic shift to enhance brand appeal and operational efficiency in a challenging market [3][4] - The Chinese market is crucial for Shiseido, accounting for nearly 40% of net sales in the first half of 2025, surpassing the Japanese market, but the combined sales in this segment fell by 12.4% year-on-year [4][5] Business Performance - The sales in the China and travel retail segment experienced a significant decline, with a 12.4% drop, highlighting challenges in both online and offline retail channels [4][5] - Despite the downturn in sales, Shiseido's core operating profit showed growth, particularly in the Japanese market, indicating a focus on profitability amidst declining revenues [5][6] - The company is implementing a "2025-2026 Action Plan" aimed at consolidating brand foundations, rebuilding profitability, and enhancing operational management [5][6] Industry Context - Other international beauty giants like L'Oréal, Unilever, and Procter & Gamble are also undergoing significant changes, including management shifts and strategic realignments, in response to market pressures [1][6] - The beauty industry is witnessing a transformation as traditional business models face challenges from digital innovations and the rise of domestic brands, which are capturing market share from established players [6][7] - The focus on core business and profitability is becoming a common strategy among international beauty companies as they adapt to changing market dynamics [7][8]