Core Viewpoint - Baidu announced its largest search engine overhaul in a decade during AI Day, aiming to transform the traditional search model into an AI-driven experience, emphasizing a shift from merely providing links to delivering comprehensive answers and services [3][5]. Group 1: Search Engine Transformation - Baidu is upgrading its search box to an "intelligent box," allowing users to input natural language queries without the previous character limit, enabling complex and creative requests [5]. - The search results page will not only provide links but also generate content results, including charts and videos, and integrate services like travel bookings directly within the search results [5][6]. - Baidu has established a "search open platform" with 18,000 MCP services available for integration, which may evolve into a new revenue stream through potential fees for service placements [6]. Group 2: Competitive Landscape - Traditional search engines, including Baidu and Google, are cautiously transitioning to AI search and Q&A formats due to concerns over declining ad revenues from traditional bidding systems [7]. - Baidu faces greater competitive pressure in the domestic market compared to Google, with various AI-native chatbots and search engines rapidly changing user information retrieval habits [11][12]. - Other companies, such as Alibaba and Tencent, have already implemented significant upgrades to their search products, further intensifying the competition for Baidu [11][12].

当第一批智能体员工加入"劳动力大军"，正式上岗；大模型生产成本下降多个数量级，AI应用迎接安卓时刻， 百度最关键的一块阵地，焕然一新。 4月9日的2025百度联盟大会上，"变革"成为关键词。 百度副总裁、移动生态商业体系负责人陈一凡表示，大模型技术的突破，带来新的机遇，百度联盟将通过降低技 术门槛、重构用户体验、开放生态能力，做到三个"极致"，即极致降本、极致创新、极致开放。 作为中国早期的流量联盟，这块互联网"活化石"，跨越PC时代、移动互联网时代，再到如今的AI时代，面向行 业和伙伴输出的能力和技术，一直在同步进化。 它最新释放的信号是，从搜索的重构、流量场域的打开以及商业系统的配套升级，百度联盟要带着新老朋友圈， 依托自身全栈AI和know how能力，往新的增长方向走。 23岁的百度联盟，回归创业心态，悄然开启"二次创业"。 交互升级，体验重构 搜索，是百度联盟的流量主阵地，正开启一场重大升级。 回想2005年，"百度一下，你就知道"这条脍炙人口的标语横空出世，一下令"百度"成为人们上网搜索的代名 词。 那是百度成为民众搜索的起点，也是中国互联网的转折之年。网民数量破亿，流量迸发，一切欣欣向荣。 经历 ...