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“植物肉”能当真肉吃吗?行业路向何方?四款产品测评
Bei Ke Cai Jing· 2025-11-25 07:23
"植物肉"近日又受到市场关注。10月末,被称为"植物肉第一股"的别样肉客(Beyond Meat)股价异动大涨,一度引发植物肉赛道"二次崛起"的猜测;11 月,其股价又回落。 植物肉一度被视为食品行业新风口。近五年间,不够美味、价格偏高等自身短板,令植物肉从资本竞逐的风口跌落,行业也重新进行洗牌。不过,业内人 士、专家认为,在国内健康、环保理念不断提升的背景下,对未来几年国内植物基市场仍然看好。 针对当下市面上多款植物肉产品的口感、风味、营养成分指标等,新京报记者近日测评发现,口感和"真肉"普遍存在明显差异,部分产品可能存在钠含量偏 高等问题。同时,记者调研发现,有产品将植物基食品和真肉、蛋、奶进行对比式宣传,突出植物肉的营养价值,但专家认为并不严谨。业内人士指出,植 物肉行业还需挖掘自身独特价值,练好内功,在健康化、绿色化、本土化的探索中寻找新方向。 植物肉口感究竟如何? "行业洗牌"中留存下来的植物肉产品,其口感、风味究竟如何?新京报记者以植物肉中较为常见、能较好体现植物肉本身风味的"肉饼"形态作为切入点,在 网上随机购买了4块植物肉饼,并以1块"泰森"安格斯牛肉饼作为真肉肉饼对照,邀请消费者共同试吃。 ...
雀巢增持、卡夫亨氏入局、达能并购⋯⋯食品巨头都在布局,植物基市场迎来新一波热潮?
Mei Ri Jing Ji Xin Wen· 2025-06-06 10:15
Core Insights - The plant-based food market has gained momentum since 2025, with major food corporations like Nestlé, Danone, and Kraft Heinz announcing significant developments in this sector [1][2]. Group 1: Market Trends - Plant-based foods include plant-based meat, milk, and eggs, driven by health and environmental concerns, as well as the global need for alternative protein sources [2][9]. - The global plant-based food market is rapidly growing, although consumer acceptance in China is relatively low compared to international markets, leading to a decrease in market buzz compared to previous years [2][19]. Group 2: Corporate Developments - In April 2025, Nestlé increased its stake in Orgain, a leader in plant-based nutrition, highlighting its growth in the first quarter [3]. - Kraft Heinz launched its first plant-based dessert under the JELL-O brand, indicating a strategic move towards plant-based offerings [3]. - Danone announced the acquisition of a majority stake in Kate Farms, a U.S. plant-based brand focused on nutritional products [8]. Group 3: Consumer Preferences - Health is a primary motivator for consumers purchasing plant-based products, with a reported 11% increase in sales of plant-based protein powders and liquid products in the U.S. retail market [9]. - Environmental benefits are also a significant selling point, as plant-based foods have a much lower carbon footprint compared to animal products [10]. Group 4: Regional Insights - The North American market is the largest for plant-based foods, while Europe has the highest maturity level, and the Asia-Pacific region is experiencing the fastest growth [17]. - In China, consumer acceptance of plant-based foods is still developing, with plant-based drinks like oat milk gaining more traction than plant-based meats [19][20]. Group 5: Future Outlook - The shift towards plant-based foods is seen as a long-term strategy to reduce reliance on animal protein, with significant investments and policy support expected to drive growth in this sector [16][18]. - The market for plant-based foods is projected to grow rapidly in various regions, driven by health awareness and government initiatives promoting sustainable food systems [18].