Core Insights - The upcoming National Day and Mid-Autumn Festival have led to a peak in homestay bookings, with a significant shift in the types of accommodations being offered, including multi-generational rooms, esports-themed rooms, pet-friendly rooms, and wellness experience rooms [1] Group 1 - The total number of existing homestay-related enterprises in China has reached 370,200, with the majority located in East China, accounting for 26.48%, followed by Southwest China at 17.9% [2] - Over 60% of these enterprises were established in the last three years, with those founded within 1-3 years making up 40.48% and those established within the last year accounting for 23.06% [3] - The annual registration of homestay-related enterprises has shown a consistent upward trend over the past decade, with the registration volume expected to exceed 100,000 for the first time in 2024, reaching 100,200, and 67,300 have already been registered this year [4]

Core Viewpoint - The rise of trekking tourism has significantly boosted the homestay industry in the remote village of Ni Ru, Shangri-La, leading to a transformation in local livelihoods and business models [1][3]. Group 1: Industry Development - The homestay business in Ni Ru village began in the 1990s with the establishment of the first homestay, which initially catered to a small number of backpackers [1]. - Over the years, improved road access has led to an influx of tourists, prompting local residents to diversify into tourism-related services, including restaurants and guiding [3][4]. - The introduction of high-end homestays has shifted the customer base from individual backpackers to organized tour groups and outdoor clubs, indicating a trend towards more upscale tourism offerings [4]. Group 2: Business Strategies - To remain competitive, local homestay operators have expanded their services to include accommodation, dining, parking, horse rentals, and guiding, creating a comprehensive tourism experience [3]. - New entrants in the homestay market have adopted modern hospitality standards, such as renovating rooms with independent bathrooms and high-quality bedding, which has helped them stand out [4]. - The rapid development of the homestay industry has led to a competitive environment where operators must continuously innovate to avoid being outpaced [6]. Group 3: Local Impact - Nearly half of the village's population has transitioned to tourism-related jobs, reflecting a significant shift in the local economy from agriculture and animal husbandry to tourism [4]. - The focus on slow-paced, immersive experiences has become a unique selling point for Ni Ru, attracting a diverse clientele from various regions, including international visitors [6]. - Local entrepreneurs are leveraging digital platforms to promote their homestays and connect with a broader audience, indicating a trend towards digital marketing in rural tourism [6].