Core Viewpoint - Eastern Airlines launched a themed activity "Warmth Accompanies You Fly, Making First-Time Passengers the First Choice" on flight MU5013 from Xi'an to Milan, focusing on the needs of first-time international travelers, enhancing their flying experience through comprehensive service and emotional support [1][2][3] Group 1: Service Innovation - The airline established a "ground pre-guidance + in-flight full follow-up" service system to address common issues faced by first-time travelers, such as unfamiliar boarding processes and cabin equipment [1] - Flight attendants set up a "first-time service post" at the boarding gate to provide one-on-one guidance for passengers wearing "first-time" stickers, assisting with luggage placement and seat confirmation [1] - The service included practical explanations of safety features and cabin equipment, helping to alleviate travel anxiety [1] Group 2: Emotional and Cultural Engagement - The in-flight experience featured personalized touches, such as custom drinks and postcards, transforming standardized service into emotional expressions [2] - A "Dongdong Photography Studio" was created in the cabin to capture memorable moments for first-time travelers, enhancing the overall experience [2] - Flight attendants provided bilingual introductions to Xi'an's culture, enriching the travel experience and promoting cultural exchange [2] Group 3: Customer Feedback and Brand Loyalty - The immersive service received high praise from travelers, with one passenger expressing intent to recommend Eastern Airlines to family and friends [3] - A New Zealand traveler showed interest in visiting Xi'an after learning about its culture during the flight, indicating the effectiveness of cultural engagement [3] - The integration of standardized service with personalized care strengthened emotional connections between travelers and the brand, enhancing brand loyalty [3]

Core Insights - The Northwest region of China experienced a significant increase in first-time air travelers during the recent National Day and Mid-Autumn Festival holidays, with 1,761 passengers recorded, marking a 68% increase compared to the same period last year [1][2] Group 1: First-Time Air Travel Services - The Civil Aviation sector has been actively enhancing services for first-time air travelers, contributing to reduced anxiety and increased willingness to travel by air [1] - Various airlines and airports have organized special activities to cater to the diverse needs of first-time travelers, including campus outreach programs and community engagement initiatives [2] - Specific services such as dedicated counters, personalized guidance, and special products for students and military personnel have been introduced to improve the travel experience for first-time passengers [2] Group 2: Thematic Activities and Engagement - The 2025 initiative for first-time air travel services includes a theme of "scene-led" services, integrating support for military personnel and their families [2] - Airlines like China Eastern and Southern Airlines have launched themed activities during the holiday period to enhance the travel experience, focusing on special groups such as the elderly, children, and disabled passengers [2] - The activities aim to create a festive atmosphere and promote cultural awareness among first-time travelers through bilingual broadcasts and visual presentations [2]

Core Insights - The civil aviation industry in Ningxia and Qinghai has seen a significant increase in first-time passenger services, with over 60,000 people served in Ningxia and 21,000 in Qinghai as of July this year [1][2]. Group 1: Service Development - Ningxia airports have established effective channels for first-time passenger service reservations, including dedicated phone lines and online booking through the "Yinchuan Airport Saishangxing" WeChat account [1]. - Qinghai airports have similarly implemented reservation channels and publicized them through various platforms, including WeChat and official websites [1]. Group 2: Passenger Support - Both Ningxia and Qinghai airports provide comprehensive support for first-time passengers, including guidance through the check-in, security, and boarding processes, as well as distributing warm travel guides [2]. - Special products tailored for first-time travelers have been developed, including "first-time travel products" and "first-time transfer products" to meet diverse needs [2]. Group 3: Ongoing Improvements - The Northwest Regional Administration emphasizes the need for continuous improvement of reservation channels and public awareness of first-time passenger services to ensure accessibility and convenience for the public [3].