Core Viewpoint - Kaito aims to transform kitchens into spaces that express lifestyle attitudes, emphasizing the emotional connection to cooking and technology as a means of empathy rather than just efficiency [2][3][30]. Group 1: Company Philosophy and Development - Kaito's brand philosophy revolves around creating a warm and inviting kitchen environment, where technology integrates seamlessly into daily life [2][3]. - The company has evolved from a niche brand focused on steam and baking integrated machines to a leading player in the "new kitchen appliance" sector over the past fifteen years [2][5][15]. - Kaito's approach to innovation is not merely about introducing new products but about understanding and addressing the emotional and practical needs of users [12][20]. Group 2: Market Position and Strategy - Kaito identified the potential of steam and baking integrated machines early on, recognizing a gap in the market that traditional brands overlooked [8][9]. - The company has established itself as a leader in the kitchen appliance industry by focusing on user education and experience rather than traditional sales tactics [11][12][14]. - Kaito's strategy emphasizes maintaining a steady pace of growth without succumbing to price wars or fleeting trends, allowing it to build a strong reputation based on quality and user satisfaction [14][23][24]. Group 3: Product Innovation and User Experience - Kaito's introduction of the first external water tank large-capacity steam oven addressed a significant user pain point, enhancing the overall cooking experience [13]. - The company has set a standard for user experience in the industry, prioritizing product stability and engineering excellence over mere marketing [14][23]. - Kaito's product line now includes various new kitchen appliances, such as integrated stoves, water purifiers, dishwashers, and coffee machines, all designed to enhance the kitchen experience [24][28]. Group 4: Brand Visibility and Future Direction - The recent appointment of Yang Mi as the global brand ambassador marks a strategic move to increase brand visibility and communicate Kaito's values to a broader audience [3][31][34]. - Kaito's focus on long-term value and user experience positions it uniquely in a market filled with transient trends and aggressive competition [30][38]. - The company aims to continue evolving as a "new kitchen appliance expert," maintaining its commitment to quality and user-centric design while expanding its product offerings [38][40].

Core Insights - Kaito aims to create a poetic kitchen experience that emphasizes warmth and connection among family and friends, moving beyond mere functionality to express a lifestyle attitude [1][4] - The recent partnership with Yang Mi as the global brand ambassador signifies a deeper alignment between Kaito's innovative spirit in the kitchen appliance sector and Yang Mi's established presence in the entertainment industry [2][30] Company Development - Kaito has evolved from a niche brand focused on steam and baking integrated machines to a leading player in the "new kitchen appliance" sector over the past fifteen years [1][5] - The company identified the potential of steam and baking integrated machines early on, despite skepticism from the market, and has since established itself as a pioneer in this category [5][9] Market Strategy - Kaito's initial challenge was educating consumers about the benefits of steam and baking integrated machines, leading to a strategy focused on building relationships with users rather than just selling products [6][7] - The company emphasized user experience and technical innovation, launching the world's first external water tank large-capacity steam oven, which significantly improved user experience [8][15] Product Expansion - Kaito's product line has expanded to include integrated stoves, water purifiers, dishwashers, and coffee machines, all while maintaining a focus on core technologies related to "water" and "heat" [11][16] - The company has adopted a philosophy of "slow growth," prioritizing deep technological development over rapid market expansion, which has allowed it to maintain a competitive edge [15][35] Brand Philosophy - Kaito's brand philosophy centers on the idea that the kitchen is not just a tool but an expression of lifestyle, aiming to elevate cooking into a meaningful experience [34][36] - The recent branding efforts, including the new slogan "Heartfelt Tribute to Life," reflect Kaito's commitment to integrating technology with everyday life, emphasizing a long-term vision rather than short-term trends [33][34] Future Outlook - Kaito's journey from an "invisible champion" to a recognized lifestyle brand is marked by a focus on sustainable value creation and a deep understanding of consumer needs [27][38] - The company is positioned to continue its growth by leveraging its unique technological capabilities and maintaining a strategic focus on user experience and product quality [30][37]

Core Viewpoint - The recent endorsement announcement by Kaito, a high-end kitchen appliance brand in China, has created a significant buzz nationwide, showcasing innovative marketing strategies that resonate with local cultures and consumer preferences [1][3]. Group 1: Marketing Strategy - Kaito's marketing campaign utilized dialect posters in eight cities, effectively bridging communication with consumers through familiar local languages [3][21]. - Each dialect poster was crafted after thorough research into local cultures and lifestyles, ensuring that the messaging was both relatable and highlighted product advantages [19][21]. - The campaign included a physical presence with activities in stores, creating an immersive experience that connected online engagement with offline interactions [21][31]. Group 2: Brand and Celebrity Alignment - The choice of Yang Mi as Kaito's global brand ambassador reflects a deep alignment between her high-end image and Kaito's professional ethos, creating a "spiritual resonance" [22][24]. - Yang Mi's portrayal of diverse characters in her acting career mirrors Kaito's commitment to quality and innovation in kitchen appliances, reinforcing the brand's narrative of dedication and expertise [24][25]. Group 3: Brand Philosophy - Kaito's brand philosophy, encapsulated in the concepts of "Water Philosophy" and "Leisure Life," aims to redefine modern kitchen experiences by integrating social and emotional dimensions into cooking [28][29]. - The introduction of Kaito's AI digital entity "Xiao Zi" exemplifies the "Water Philosophy," enhancing user experience by simplifying complex cooking tasks and making technology more accessible [28][29]. - Kaito's focus on quality kitchen appliances is intended to alleviate the burdens of household chores, allowing consumers to enjoy a more leisurely lifestyle, which aligns with Yang Mi's balanced approach to work and life [29][31].