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厨房里的“科技国潮”革新,华帝用“新中式健康”重塑厨房场景
Xin Lang Cai Jing· 2025-12-10 10:49
Core Insights - Over 90% of surveyed youth believe that "Guochao" products have permeated daily life, with about 60% expecting these products to deepen cultural connotations and promote the organic integration of Chinese aesthetics with modern life [1][10] - "Guochao" consumption has evolved from a "fashion symbol" to a "lifestyle norm" for contemporary youth, with innovation moving towards a systematic integration of tradition and modernity, as well as core and experiential elements [1][10] Group 1: Company Innovations - Vatti, a leading brand in the kitchen appliance industry, has recognized new consumer demands and is integrating modern technology into Chinese kitchens under the "Tech Guochao" concept, revitalizing Guochao culture in daily meals [1][10] - The Vatti Beauty Bath Water Heater exemplifies the "new Chinese fashion health lifestyle" concept, featuring a design that draws from Eastern aesthetics and incorporates health-focused technologies for skin care and water purification [2][11] - The FA50P steam and bake integrated machine focuses on health upgrades and experience optimization in Chinese cooking, utilizing advanced cooking technologies to preserve nutrients and simplify cleaning [4][13] Group 2: Cultural Integration - Vatti emphasizes the continuous exploration of "Tech Guochao" through deep collaboration with diverse cultural IPs, making traditional culture resonate with contemporary audiences [7][15] - The collaboration with renowned screenwriter Yu Zheng on the series "Palace Chef Shang Shi" merges historical culinary arts with modern kitchen technology, showcasing Vatti's commitment to narrating local cultural stories [16][18] - Vatti's marketing strategies, such as the "digital persona" of Yang Guifei, connect historical figures with modern life, enhancing emotional recognition of the brand [16][18] Group 3: Brand Positioning - Vatti's ongoing content innovation, including collaborations with popular creators, positions the brand as a cultural and lifestyle partner for young consumers, rather than just a traditional kitchen appliance manufacturer [9][18] - The rise of Guochao reflects a return to cultural confidence and identity recognition, with young consumers choosing Guochao products as a lifestyle that embodies cultural belonging and contemporary quality [9][18]
华帝公益短片上线,以长期行动点亮“星星的孩子”成长路
Xin Lang Cai Jing· 2025-12-10 10:38
近日,华帝携手深圳壹基金公益基金会推出的公益短片《星星的声音》温情上线。这部以孤独症群体 (常被亲切称为"星星的孩子")为核心的影片,摒弃刻意煽情,以细腻独到的视角、真挚朴素的叙事手 法,借助音乐与节奏的隐喻,描摹"星星的孩子"丰富而独特的内心世界,勾勒出他们艰难却坚定的成长 轨迹,打破大众对这一群体的认知壁垒,向全社会传递出"平等关注、正确理解、真诚接纳"的温暖呼 声。 短片一经推出,便凭借独特真诚的情感表达引发社会广泛共鸣,不仅让更多人看见"星星的孩子"的努力 与光芒,更诠释了华帝持续为孤独症家庭赋能、深耕ESG实践、坚实履行企业社会责任的长期承诺与责 任担当。 以真实笔触勾勒初心 "妈妈说我的世界像上了锁的音乐盒",影片开篇第一句独白,便将观众带入孤独症青年的独特视角。在 他们的世界里,陌生的英文能化为安抚情绪的音符,能旋转的事物会成为着迷的焦点,洋娃娃是寄托安 全感的"阿贝贝"。 如果说,常态化社会节奏中的普通人,如同一首符合既定旋律的歌曲,而"星星的孩子"的行为与表达, 便是一串"超脱常规"的音符,但他们并非"嘈杂的声音",而是拥有独特内心节奏与生命旋律的个体。他 们有着与常人无异的喜怒哀乐,同样怀 ...
韩伟重掌营销大权,华帝变革进入转折期
Xin Lang Cai Jing· 2025-12-05 06:47
Core Viewpoint - The recent appointment of Han Wei as Vice President of Vatti has sparked discussions in the industry, indicating a strategic shift in the company's marketing operations and organizational structure [1][3]. Group 1: Management Changes - Han Wei has been appointed as Vice President following the resignation of the previous offline and online marketing vice presidents, suggesting a consolidation of marketing responsibilities under his leadership [1][3]. - Han Wei is expected to potentially take on the role of Executive President in the future, indicating a significant shift in leadership dynamics within Vatti [1][3]. Group 2: Han Wei's Background - Han Wei has extensive experience in the home appliance industry, having held various positions in companies such as Carrefour and Galanz before joining Vatti in 2016 [3][5]. - His career trajectory within Vatti has seen him rise from Marketing Headquarters General Manager to Vice President and Senior Vice President, showcasing his deep understanding of the company's operations [3][5]. Group 3: Marketing Strategy - Since 2016, Vatti has been adapting to changes in the kitchen appliance industry, focusing on a "offline + online" channel operation system and forming strategic partnerships with platforms like JD.com and Tmall [5][7]. - Han Wei has emphasized the importance of capturing market opportunities, such as the benefits from the policy on finished apartments, leading to an upgraded channel system that includes "offline + online + engineering" [5][7]. Group 4: Performance Metrics - Under Han Wei's leadership, Vatti's revenue grew from 37.2 billion yuan in 2015 to 60.95 billion yuan in 2018, with net profit increasing from 2.07 billion yuan to 6.94 billion yuan during the same period [7][9]. - The successful marketing campaign during the 2018 World Cup, which offered refunds for purchases, was a significant achievement attributed to Han Wei's strategic decisions [7][9]. Group 5: Future Outlook - Vatti aims to enhance organizational efficiency and reduce internal friction to maintain its leadership position in the kitchen appliance market [12][14]. - The company is focusing on transitioning from broad marketing coverage to precise targeting, integrating its vast user resources to improve overall performance [12][14]. - The recent management changes are expected to accelerate Vatti's growth towards its goal of becoming a "100 billion enterprise" [14].
华帝两项燃烧技术获评“国际领先”,彰显厨电行业领军硬实力
Zhong Jin Zai Xian· 2025-12-04 09:25
Core Viewpoint - Vatti's two innovative technologies, "Instant Stir-fry Efficient Combustion Technology" and "High-load Efficient Infrared Combustion Heat Exchange Technology," have been recognized as "internationally leading" by the China Light Industry Federation, marking a significant breakthrough in combustion technology for kitchen appliances [1][3][5]. Group 1: Technology Innovations - The "Instant Stir-fry Efficient Combustion Technology" focuses on enhancing the user experience in Chinese cooking by improving fire control, combustion stability, and heat exchange efficiency, featuring a unique valve design for instant firepower adjustment [3][5]. - The "High-load Efficient Infrared Combustion Heat Exchange Technology" aims for high energy efficiency and low emissions, achieving over 81% thermal efficiency while meeting national first-level green standards for CO and NOx emissions [5][6]. Group 2: Industry Impact - Vatti's advancements in combustion technology are seen as a response to long-standing industry challenges, transforming technical capabilities into improved cooking quality and user experience [5][8]. - The company has established itself as a leader in the kitchen appliance sector, with a history of innovation that includes the development of the "Energy Concentration Combustion Technology," which has significantly improved thermal efficiency over time [6][8]. Group 3: Research and Development - Vatti's commitment to R&D is evident, with an investment of 172 million yuan in R&D expenses by the third quarter of 2025 and a total of 4,690 patents, including 835 invention patents, creating a strong technological barrier [6][8]. - The company emphasizes user needs as the foundation of its research, continuously driving the transformation of advanced technologies into high-quality products [8].
国家市场监管总局国际合作司携华帝等爱心企业,对浓桥镇展开帮扶
Zhong Jin Zai Xian· 2025-11-13 09:19
Group 1 - The National Market Supervision Administration's International Cooperation Department and China Industry Publishing House have initiated targeted assistance actions in Nongqiao Town, Fuyuan City, Heilongjiang Province, focusing on poverty alleviation and rural revitalization [1] - The event included a donation ceremony where five companies, including leading high-end kitchen appliance company Vatti and Procter & Gamble Greater China, contributed resources to support local needs, with Vatti donating home pre-filters valued at nearly 210,000 yuan [1] - The donation aims to improve local water quality by effectively removing contaminants such as rust, eggs, and particulate matter, addressing health issues related to drinking water [1] Group 2 - Since 2023, Vatti has actively participated in targeted assistance efforts in Nongqiao Town through material donations, contributing to rural quality of life and revitalization [3] - Vatti's charitable initiatives are part of a broader public welfare system that includes support for special groups, educational assistance, disaster relief, and rural revitalization, with notable programs like the "Red Scarf 1+2" scholarship project [3] - Vatti has been recognized for its social responsibility efforts, winning the "Red Top Public Welfare Award" for three consecutive years and being named a "New Benchmark Enterprise in ESG" [3] Group 3 - Vatti emphasizes product innovation to promote a stylish and healthy lifestyle, meeting consumer needs while enhancing quality of life [5] - The donated home pre-filters feature practical functions such as lead-free water pathways and self-cleaning capabilities, effectively addressing six major drinking water hazards [5] - Vatti holds 543 patents for its "Good Clean" technology and has developed a comprehensive "Clean Kitchen" solution, with its flagship products ranking among the industry's best [5]
突发,赖育文辞职!
Zhong Guo Ji Jin Bao· 2025-11-10 16:20
Core Viewpoint - The resignation of Lai Yuwen, the president of Wanhe Electric, just over a month after being appointed to the board, raises questions about the company's governance and leadership stability [2][4][6]. Group 1: Resignation Details - Lai Yuwen resigned from his position as a non-independent director and president of Wanhe Electric due to personal reasons, and he will no longer hold any positions within the company or its subsidiaries [2][4]. - The company stated that the work related to Lai's responsibilities has been handed over in an orderly manner, and his resignation will not affect the company's normal operations [4][6]. Group 2: Background and Significance - Lai Yuwen was elected as a non-independent director on September 17, with 96.08% of the votes in favor, indicating strong shareholder support for his appointment [4][6]. - His appointment marked the first time a professional manager was introduced to the board of Wanhe Electric, seen as a significant step towards optimizing the company's governance structure [5][8]. Group 3: Company Performance - Despite challenges in the kitchen appliance industry, Wanhe Electric reported revenue growth, achieving a total operating income of 5.524 billion yuan, a year-on-year increase of 5.54%, and a net profit of 479 million yuan, up 5.57% [11]. - The company's growth has been attributed to an increase in overseas market sales, with export revenue rising over 26% and accounting for more than 40% of total revenue in the first three quarters of 2025 [11].
中国设计再耀国际!华帝双品摘红点至尊奖
Yang Guang Wang· 2025-11-08 05:21
Core Insights - Vatti, a high-end kitchen appliance brand from China, won two Red Dot Best of the Best awards for its innovative products, Magic Cooking Center 2.0 and Artist-Light Kitchen Series Sideboards, marking its third consecutive year of recognition in this prestigious international design competition [1][5][6] Design Awards - The Red Dot Best of the Best award is considered the "Oscar" of industrial design, alongside Germany's iF Award and the USA's IDEA Award, highlighting its global authority and influence [1][4] - The award selection process is known for its rigorous standards, attracting thousands of entries from over 60 countries each year, with winners demonstrating excellence in design aesthetics, ergonomics, innovation, practicality, and environmental sustainability [4] Product Innovations - The Magic Cooking Center 2.0 features "hidden innovation" that expands the aesthetic and functional boundaries of kitchen space, incorporating advanced smart technology such as built-in cameras and AI algorithms for real-time ingredient analysis and cooking guidance [5][6] - The Artist-Light Kitchen Series Sideboards emphasizes "space integration," breaking the boundaries between traditional kitchen appliances and home decor, utilizing minimalist design and eco-friendly materials to enhance both durability and aesthetic appeal [5][6] Market Trends - The kitchen appliance market is evolving towards "integrated invisibility," focusing on creating a sense of space and seamless integration into home environments, driven by consumer demand for multifunctional and aesthetically pleasing kitchen solutions [6][8] - As consumer expectations for home quality rise, especially among the Z generation, trends in kitchen design are shifting towards "smart, integrated, green, and artistic" solutions, with Vatti committed to exploring innovative possibilities in kitchen and home integration [8]
华帝再揽两项红点至尊奖!连续三年登顶国际设计巅峰
Zhong Jin Zai Xian· 2025-11-06 08:39
Core Insights - The 2025 Red Dot Design Award results highlight the increasing global recognition of Chinese brands, particularly Vatti, which won two Best of the Best awards for its innovative products [1][3] - Vatti has achieved this prestigious recognition for three consecutive years, showcasing its continuous innovation and leadership in industrial design [3] Product Highlights - Vatti's Magic Cooking Center 2.0 features "hidden innovation" and expands the aesthetic and functional boundaries of kitchen design, integrating advanced smart technology for real-time ingredient analysis and cooking guidance [4][5] - The Artist-Light Kitchen Series Sideboards emphasizes "space integration," breaking traditional boundaries between kitchen appliances and home decor, while promoting a minimalist design and using eco-friendly materials [4][5] Market Trends - The kitchen appliance market is evolving towards "integrated invisibility," driven by consumer demand for products that blend seamlessly into home environments, reflecting a shift in consumer expectations [5][6] - The focus on creating a "healing space" in kitchens indicates a broader trend where kitchen appliances are not just functional but also enhance overall home quality [6] Future Directions - As consumer demands for home quality rise and Generation Z becomes a key consumer group, trends in kitchen design are expected to center around "intelligent, integrated, green, and artistic" elements [8] - Vatti aims to explore more possibilities in kitchen and home integration, leveraging innovative products to advance the industry and enhance user experiences globally [8]
不跟巨头打仗,凯度在厨房里赢了十五年
3 6 Ke· 2025-11-05 13:31
Core Insights - Kaito aims to create a poetic kitchen experience that emphasizes warmth and connection among family and friends, moving beyond mere functionality to express a lifestyle attitude [1][4] - The recent partnership with Yang Mi as the global brand ambassador signifies a deeper alignment between Kaito's innovative spirit in the kitchen appliance sector and Yang Mi's established presence in the entertainment industry [2][30] Company Development - Kaito has evolved from a niche brand focused on steam and baking integrated machines to a leading player in the "new kitchen appliance" sector over the past fifteen years [1][5] - The company identified the potential of steam and baking integrated machines early on, despite skepticism from the market, and has since established itself as a pioneer in this category [5][9] Market Strategy - Kaito's initial challenge was educating consumers about the benefits of steam and baking integrated machines, leading to a strategy focused on building relationships with users rather than just selling products [6][7] - The company emphasized user experience and technical innovation, launching the world's first external water tank large-capacity steam oven, which significantly improved user experience [8][15] Product Expansion - Kaito's product line has expanded to include integrated stoves, water purifiers, dishwashers, and coffee machines, all while maintaining a focus on core technologies related to "water" and "heat" [11][16] - The company has adopted a philosophy of "slow growth," prioritizing deep technological development over rapid market expansion, which has allowed it to maintain a competitive edge [15][35] Brand Philosophy - Kaito's brand philosophy centers on the idea that the kitchen is not just a tool but an expression of lifestyle, aiming to elevate cooking into a meaningful experience [34][36] - The recent branding efforts, including the new slogan "Heartfelt Tribute to Life," reflect Kaito's commitment to integrating technology with everyday life, emphasizing a long-term vision rather than short-term trends [33][34] Future Outlook - Kaito's journey from an "invisible champion" to a recognized lifestyle brand is marked by a focus on sustainable value creation and a deep understanding of consumer needs [27][38] - The company is positioned to continue its growth by leveraging its unique technological capabilities and maintaining a strategic focus on user experience and product quality [30][37]
厨电行业ESG新标杆!华帝摘得治理先锋奖,彰显领军企业担当
Xin Lang Zheng Quan· 2025-11-03 08:35
Core Insights - The article emphasizes the importance of Environmental, Social, and Governance (ESG) as a core strategic element for companies to reshape their competitiveness in the context of a changing global economic landscape [1] - In 2024, various Chinese regulatory bodies have introduced guidelines to standardize ESG management and disclosure, providing a clear institutional path for companies to deepen their sustainable development practices [1] Group 1: Company Governance and Compliance - The company has integrated ESG sustainable development concepts deeply into its operations, adhering strictly to laws such as the Anti-Unfair Competition Law and the Anti-Monopoly Law, and has been recognized as a "Standing Council Unit of the China Anti-Fraud Alliance" in 2023 [3] - To enhance risk management, the company has implemented a series of internal management systems, including internal audit and supervision management, creating a comprehensive and responsive risk management framework [3] - The company ensures transparency and shareholder rights through strict adherence to investor relations and information disclosure management systems [3] Group 2: Technological Empowerment and Green Manufacturing - The company extends ESG principles to product development and manufacturing, focusing on energy-efficient kitchen appliances that exceed national energy efficiency standards [5] - The company’s gas stoves and innovative QC1i condensing wall-mounted boilers demonstrate significant reductions in CO and NOx emissions, achieving CO emissions as low as 0.005% and NOx emissions as low as 0.002% [5] - The company has established green factories certified by ISO 14001 and has implemented measures to reduce pollution during production, including the introduction of servo pressure machines and the replacement of traditional processes with environmentally friendly alternatives [5] Group 3: Social Responsibility and Community Engagement - The company views social responsibility as an intrinsic part of its development, engaging in diverse and continuous public welfare practices, including educational support initiatives that have benefited nearly 3,000 impoverished children [6] - The company has partnered with the Shenzhen One Foundation to support families with autism, establishing 20 "Parent Support Stations" and conducting 237 activities to assist over 6,000 individuals [8] - In 2024, the company plans to donate 1.3 million yuan to charitable organizations, with total public welfare investment reaching 4.55 million yuan, showcasing its commitment to social responsibility [8] Group 4: Recognition and Strategic Upgrades - The company has received multiple awards for its ESG efforts, including the "ESG New Benchmark Enterprise Award" and recognition for low-carbon initiatives, highlighting its leadership in the ESG domain [8] - The company has transitioned from passive compliance to proactive value creation in its ESG strategy, making ESG principles a core driver throughout the product lifecycle [8] - The company aims to become a leader in high-end kitchen spaces globally, focusing on creating economic, social, and environmental value in a sustainable manner [8]