作者 | 第一财经 揭书宜、冯小芯、乐琰、栾立 "砂糖桔9.9元2斤！草莓12.8元1斤！水果降价！"近日，上海市浦东新区某农贸市场的水果商户用喇叭播放道。 这只是2026年水果市场的缩影。这个冬天，一些热销的水果都比往年降价了。第一财经记者近期采访果农、渠道商、零售端并实地走访农贸市场后了解 到，水果集体降价背后有产业链升级的原因，也有消费端的原因，而主流水果国产化将是未来的趋势。 从8折到腰斩，水果集体降价 "我们零售端的感觉是非常明显的，今年以来先是车厘子降价明显，当然要看品种，有些高端品类价格基本是稳定的，但普通品类的车厘子今年降价起码 20%多，甚至一度价格腰斩。现在销售较好的是蓝莓和砂糖橘，整体价格也比往年低。这几个都是热销品，足见主流水果从去年年底开始到今年1月，一 直处于降价状态。"一家大型连锁超市采购负责人告诉第一财经记者。 查询广州江南果菜批发市场官网可见，2026年1月29日，进口车厘子参考价格为45元1公斤，而在2025年1月30日，进口车厘子价格为57元1公斤。2026年1 月29日，进口蓝莓参考价格为50元1公斤，2025年1月30日，它的参考价格为56.25元1公斤。进口榴莲20 ...

2026.01. 31 本文字数：4111，阅读时长大约8分钟 作者 | 第一财经 揭书宜、冯小芯、乐琰、栾立 "砂糖桔9.9元2斤！草莓12.8元1斤！水果降价！"近日，上海市浦东新区某农贸市场的水果商户用喇叭播 放道。 一亩田的分析人员表示，从产地价格来看，2025年11月底第一批上市的砂糖橘，开市价在3元～4.5元/ 斤之间，相比2024年同期，每斤降价了至少1元。到2026年初，整体已经降到了2元/斤左右，小果有1.5 元/斤的。在供需情况方面，今年相比去年市场供应热度有所提升，采购热度却大幅下降。 草莓的价格也在近期遭遇跳水。据一亩田多个地区的产地代办反馈，今年草莓价格虽然上市价格高，但 下滑速度比去年还要快，仅不到一个月，就下降了50%左右。 上述分析人员表示，辽宁丹东99红颜草莓，2025年11月初刚上市产地批发价格在50元～70元/斤，不到 1个月降到了40元/斤左右。2025年12月，江苏产地的奶油草莓、宁玉草莓整体在10元～20元/斤浮动， 而目前已经掉到了4元～5元/斤。 这只是2026年水果市场的缩影。这个冬天，一些热销的水果都比往年降价了。第一财经记者近期采访果 农、渠道商、零售端并 ...

Core Viewpoint - The recent decline in fruit prices in Shanghai's markets reflects a broader trend in the fruit industry, driven by both supply chain upgrades and changes in consumer demand, with a notable shift towards domestic fruit production as a future trend [1][4][9]. Price Trends - Prices for popular fruits such as cherries and strawberries have dropped significantly, with cherries seeing a price reduction of over 20% and strawberries experiencing a price drop of around 50% within a month [4][5]. - Specific price data shows that imported cherries fell from 57 yuan per kilogram in January 2025 to 45 yuan in January 2026, while strawberries dropped from 43 yuan to 35.5 yuan per kilogram in the same period [4][5]. Supply and Demand Dynamics - The overall fruit prices have decreased by 20% to 30% due to an oversupply in the market, particularly for imported fruits like cherries, which have seen increased imports leading to lower prices [9][10]. - The production of domestic fruits such as sugar oranges and strawberries has increased, with sugar orange production reaching 6.5 million tons in 2025, a 25% increase year-on-year [9][10]. Market Competition - The simultaneous harvest of various fruits has intensified competition, leading to price wars, especially among lower-quality fruits [11][12]. - The rise of e-commerce and improved supply chain logistics has reduced costs and allowed for more competitive pricing at the retail level [11][12]. Impact on Producers - The decline in prices has adversely affected upstream fruit growers, with some experiencing a drop in purchase prices by 40% to 50%, marking the lowest in 20 years for certain varieties [13][14]. - The overall price for blueberries has decreased by about 20% compared to the previous year, with market prices continuing to decline [13][14]. Future Trends - The fruit market is expected to see a short-term stabilization due to seasonal demand, but long-term trends indicate a continued decline in prices, with a focus on quality differentiation [16][17]. - The industry is moving towards a model where high-quality domestic fruits will gain prominence, and there will be a shift towards more specialized and diversified consumption scenarios [17][18].