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年轻人最信的玄学,星座塔罗只能排第二丨2025年轻人玄学消费报告
3 6 Ke· 2025-08-23 01:33
Group 1 - The article discusses the rising trend of metaphysical consumption among young people, highlighting how they have transformed traditional practices into modern, everyday rituals [3][4][68] - A survey conducted by "Post-Wave Research Institute" collected 668 responses, revealing that 77.5% of participants were female and 29.5% were born after 2000 [5][4] - The primary motivations for seeking metaphysical guidance include career advancement (76.5%), financial luck (74.9%), and relationship issues (49.6%) [10][8] Group 2 - The survey indicates that 60% of young people are interested in astrology, with the top three areas of focus being BaZi (Chinese astrology), Western astrology, and Tarot [17][18] - The frequency of metaphysical practices has increased, with 54% of respondents feeling they are experiencing a "Mercury retrograde" effect, leading them to seek metaphysical solutions [23][68] - Young people are allocating budgets for metaphysical services, with 60% spending less than 500 yuan annually, while 20% spend over 1000 yuan [38][41] Group 3 - The article notes a significant increase in sales of temple-related products, with a 367% rise in ticket sales for temple attractions since March [49] - Young consumers are increasingly purchasing metaphysical items, such as temple bracelets and energy crystals, with 50.8% having bought temple bracelets [40][41] - Brands are embracing metaphysical marketing, creating products that resonate with metaphysical themes, indicating a growing market for such items [44][68]
年轻人最信的玄学,星座塔罗只能排第二丨2025年轻人玄学消费报告
36氪· 2025-08-16 10:15
Core Insights - The article discusses the rising trend of metaphysical consumption among young people, highlighting how they utilize various forms of divination and spiritual practices to navigate life's uncertainties and stressors [5][57]. - A survey conducted by "Houlang Research Institute" reveals that young individuals are increasingly turning to metaphysical tools, with a significant focus on career and financial success rather than traditional desires like love [8][32]. Group 1: Demographics and Preferences - The survey collected 668 responses, with 77.5% female and 22.5% male participants, indicating a strong female interest in metaphysical practices [6][7]. - The most sought-after forms of metaphysical guidance include BaZi (Chinese astrology) at 60.0%, Western astrology at 55.8%, and Tarot cards at 44.8% [15][14]. - Young people are primarily concerned with career luck (76.5%) and financial luck (74.9%), while only 49.6% seek love luck, showing a shift in priorities [8][9]. Group 2: Spending Habits - Approximately 60% of young people allocate less than 500 yuan annually for metaphysical services, while 20% spend over 1000 yuan [32][33]. - Common purchases include temple bracelets (50.8%), prayer pendants (38.6%), and energy crystals (30.1%), reflecting a growing market for metaphysical products [34][35]. Group 3: Reasons for Seeking Metaphysical Guidance - The primary motivations for engaging in metaphysical practices include alleviating stress and anxiety (70%), seeking explanations for current situations, and satisfying curiosity [41][42]. - The need for metaphysical support is particularly pronounced among younger generations, with 75% of post-00s and 78.3% of post-95s expressing a desire for such guidance [44]. Group 4: Trends and Cultural Shifts - The article notes a cultural shift where traditional practices like visiting temples are being replaced by more accessible forms of divination, such as AI fortune-telling and social media-driven astrology [57][58]. - The metaphysical market is evolving, with brands incorporating metaphysical themes into their products, indicating a blend of spirituality and consumerism [36][58].
月薪3000,花2000改命,玄学怎么收割了年轻人?丨2025年轻人玄学消费报告
后浪研究所· 2025-07-31 07:59
Core Viewpoint - The article highlights a significant shift in the priorities of young people, with a focus on career and financial success over romantic relationships, indicating that 76.5% seek career luck and 74.9% seek financial luck, while only 49.6% seek love luck [2][3][4]. Group 1: Young People's Aspirations - The most desired fortunes among young people are career luck (76.5%) and financial luck (74.9%), while only 49.6% are interested in love luck [3][4]. - There is a notable gender difference in belief in metaphysics, with females showing a higher average belief score (6.73) compared to males (5.95) [5][6]. - Females are generally more proactive in seeking fortunes related to career and finance, while males show more interest in health and family matters [6][8]. Group 2: Metaphysical Trends - The three dominant areas of metaphysics among young people are Bazi (Chinese astrology), Western astrology, and Tarot, with Bazi being the most popular at 60% [11][12]. - Interest in metaphysical practices has been increasing, with a significant rise in temple visits and Tarot readings [11][12]. - Young people often engage with metaphysical content through platforms like Xiaohongshu, Bilibili, and Douyin, with Xiaohongshu being the most popular source (63%) [21][22]. Group 3: Spending on Metaphysics - Approximately 60% of young people have an annual budget for metaphysical spending of less than 500 yuan, while 20% spend over 1000 yuan [29][30]. - Common purchases include temple bracelets (50.8%), prayer pendants (38.6%), and energy crystals (30.1%), indicating a growing market for metaphysical products [31][32]. - The trend of metaphysical-themed merchandise is on the rise, with brands incorporating metaphysical elements into their marketing strategies [33][34]. Group 4: Psychological Aspects - The primary motivation for seeking metaphysical guidance is to alleviate stress and anxiety, with 70% of young people indicating this as a reason [37][38]. - The need for anxiety relief is particularly pronounced among the post-95 generation, followed by the post-00 generation [40][41]. - Metaphysical practices are increasingly viewed as a form of psychological support, helping individuals regain confidence and cope with uncertainties in life [57].