以下文章来源于后浪研究所 ，作者许嘉婧、曲枚 后浪研究所 . 情侣总是吵架？ 星盘合不来啊； 想要一键改命？先算一卦，转运手串戴起来! 和传统的拜佛烧香、风水检验不同， 36氪旗下年轻态公众号。这位青年里边请，你被研究了。 提高 失恋不哭，先算塔罗; 遇事不决，先查运势。 不知不觉间, 玄学成了这届年轻人解释世界的方式。 年轻人信奉的玄学更活泼日常， 工作连连碰壁？一定是水逆了; 玄学甚至成了一种新型社交语言- 人群中总有几个在践行五行穿衣法， 算塔罗牌，谁都能讲出几个灵验小故事。 玄学消费热, 已经被年轻人改造成了全新的模样。 「后浪研究所」发起了「玄学消费小调查」， 共回收668份问卷。 调查对象 性别: 男性 22.5% 女性 77.5% 年龄层: 00后 29.5% 85后 7.8% 95后 33.2% 80后3.9% 90后 25.6% 玄学是为现实服务的工具, 这届年轻人最关心哪些现实问题? 哪些玄学工具最受欢迎? 年度玄学预算包，都花在哪里? 请看这篇玄学消费指南―― · · 孔庙、月老门前冷落， 财神殿前排起长号。 显而易见的答案- 爱情已经掉出许愿榜第一梯队, | 不同性别对玄学的相信程度 ...

Core Viewpoint - The article discusses the rising popularity of metaphysics and astrology among young people in China, highlighting how these practices have become integrated with modern technology, particularly AI, to meet emotional needs and provide psychological comfort [6][11]. Group 1: Popularity and Acceptance of Metaphysics - The divorce of popular astrology influencer Tao Baibai has sparked discussions about the credibility of astrology, reflecting a broader acceptance of metaphysical beliefs among young people [7][8]. - A report from iiMedia Consulting predicts that the emotional economy market in China will reach approximately 23 trillion yuan in 2024 and exceed 45 trillion yuan by 2029, with 18.29% of consumers showing a preference for metaphysics [9][11]. Group 2: Integration with Technology - The rise of AI tools like DeepSeek has led to a surge in interest in using AI for fortune-telling, with many young users engaging in discussions about their results in social media groups [13][14]. - AI applications in metaphysics have evolved from simple text-based fortune-telling to more complex analyses that incorporate traditional Chinese metaphysical texts, attracting a larger audience [16][17]. Group 3: Engagement and Content Creation - Social media platforms have facilitated the creation of interactive tarot reading videos, allowing users to engage with content in a more personalized manner, which has contributed to the popularity of these practices [18][20]. - The format of tarot reading videos has become standardized, with creators using engaging techniques to attract viewers and enhance their experience [19][21]. Group 4: Monetization Strategies - Various monetization methods have emerged in the metaphysical space, including one-on-one consultations and the sale of "energy products" like crystals, with prices ranging from a few yuan to thousands [22][23]. - Many tarot readers and metaphysical influencers are leveraging their platforms to offer paid services, creating a new avenue for income generation while also providing psychological support to clients [22][24].

近期热搜将网友目光引至玄学领域。 议论源于星座博主陶白白官宣离婚，相关词条登上新浪微博、小红书、抖音、快手等多个平台热搜。 陶白白2016年成为星座博主后很快走红，继而始终处于星座领域头部位置。截至目前，陶白白官方账号"陶白白Sensei"在新浪微博拥有1907.1万粉丝，官 方认证为"最具影响力星座大V"；抖音、快手、小红书平台粉丝数量分别为1993.2万、442.1万、381.1万，就连剪辑其内容拆分成不同星座而衍生出的十几 个 "课代表"账号都有几万至几十万粉丝不等。 这种追捧源于用户对陶白白星座情感分析精准性的高度认可。他常以自身经历剖析情感问题，通过深入讲解不同星座的性格特质与情感处理模式来帮助用 户解决情感问题。离婚事件凸显了"医者不能自医"的反差感，由此推高了相关话题热度，网友随即将讨论延伸至星座等玄学是否值得相信等问题。 追捧与讨论本身已能折射出当代年轻人对玄学的心理接纳。玄学原本指魏晋时期出现的一种哲学思想，在互联网时代则成为与命运、占卜相关的非科学领 域统称，包括中国传统文化中的五行、八卦、风水及西方文化中的星座、塔罗等。 流行语"在上班和上进之间选择了上香"颇能形容人们相信玄学的精神状态 ...

Group 1 - The core idea revolves around the concept of emotional value in branding, suggesting that brands can differentiate themselves by deeply satisfying consumer emotions, which is crucial in a competitive market [1][2] - The article highlights a significant trend where many brands are facing closures or deregistration, reaching a 14-year high in 2024, indicating a need for brands to better understand consumer psychology [1][2] - Emotional value is linked to economic value, as consumers are willing to pay a premium for brands that resonate with their identity and values, exemplified by the success of blind box products [2][4] Group 2 - The shift from material consumption to experiential consumption is emphasized, particularly in Japan, where consumers seek emotional fulfillment through unique experiences rather than just products [3][4] - The rise of products that provide emotional comfort, such as stress-relief toys and virtual goods, showcases the growing potential of the emotional consumption market [4] - Emotional value is identified as a new driving force in consumer behavior, reshaping value perceptions and offering businesses new avenues for economic growth [4]

品牌打造自己的情绪价值，其实是个老课题，可口可乐、耐克、肯德基、麦当劳等上一代消费巨头早已 操作多年。可今时不同往日，据统计2024年众多品牌倒闭或注销，创14年来新高。如何正确洞察消费者 心理，成为需攻克的第一关。 有心理博主说，你的情绪价值百万，在所有关系中，只要你掌握情绪价值的密码，就进可攻退可守，在 任何关系里都庖丁解牛般游刃有余。那么，对消费者个人情绪的极致满足，是否能实现品牌突围，在血 腥的围猎场中杀出生路？ 把体验值拉满，甚至可以带动线下经济发展。日本实体零售业为何更加强大？早在二三十年前，"从物 品的消费到体验的消费"，就成为日媒经常讨论的主题。日本泡沫经济破灭后，物质层面已经满足的消 费者，其追求必然转向精神层面，线下消费，恰恰是体验不可或缺的渠道。 以日本农产品为例，草莓可以按颗卖，你可以挑最大最红的买；苹果印祝福语，去果园里亲自认养一棵 苹果树；亲口品尝标注糖度值的西红柿有什么不同……消费者购买的是精致生活的标签。还有：农田变 剧场，稻田里种出梵高名画，果园开放采摘体验，农庄设计童话主题打卡点。让游客为故事买单，是日 本农业营销的心法。 在社交媒体上，情绪价值的影响力被无限放大。一些看似 ...