Core Viewpoint - The introduction of the YU7 model has significantly impacted the sales and attention towards the SU7 model, leading to a shift in customer interest and sales dynamics in the market. Sales Performance - The sales of the SU7 have drastically decreased, with only 28 units sold out of over 260 vehicles sold last month, indicating a strong preference for the YU7 model among customers [3]. - The number of stores selling these models has increased from 3 to 7, reflecting a growing market presence [2]. Customer Demographics - The primary customers for the YU7 are young individuals aged 20 to 30, attracted by its aesthetics and the brand reputation of Xiaomi [7]. - Recent buyers include recent graduates from top universities, indicating a trend of young professionals purchasing these vehicles [7]. Competitive Landscape - The main competitor for the SU7 is the Tesla Model 3, which has a more favorable delivery timeline and financial policies, impacting SU7's sales [10][11][12]. - The long delivery times for the SU7, estimated at 4 to 5 months, have led some customers to opt for second-hand vehicles instead [15]. Financial Options - The financing options for the SU7 include a 2.5% interest rate loan with a typical down payment of 15% over five years [19]. - Customers are increasingly opting for full payments instead of financing after waiting for several months [22]. Customer Feedback - The primary complaints from customers revolve around the lengthy delivery times and the competition from the YU7 model, which has taken over production lines [23]. - There is a noted increase in sales staff turnover due to the pressure from these long wait times [23]. Maintenance and Costs - The maintenance cost for the vehicle is approximately 350, with a service interval of either one year or 20,000 kilometers [24]. Market Conditions - Currently, there are no promotional activities or discounts available, and the pricing structure remains stable [8][25].

Core Viewpoint - Xiaomi is facing backlash from car owners due to aggressive demands for payment of remaining balances before vehicle delivery, leading to a decline in customer trust and potential reputational damage [3][17][24]. Group 1: Customer Experience and Reactions - Multiple car owners reported being pressured to pay the remaining balance within seven days, despite the vehicles not being delivered yet, causing frustration and anger among customers [3][21]. - Affected customers expressed feelings of betrayal, stating that they were treated like "scalpers" despite being loyal fans of the brand [23][24]. - The situation has led to a significant decline in customer trust, with some long-time fans expressing disappointment and considering leaving the brand [24][28]. Group 2: Company Policies and Justifications - Xiaomi has implemented a policy requiring early payment in two specific scenarios: when a customer wishes to delay delivery or when there is a perceived high likelihood of the customer not picking up the vehicle [7][10]. - The company claims that these measures are necessary to prevent order cancellations and to manage production schedules effectively [7][10][25]. - Legal experts suggest that while Xiaomi's policies may be legally defensible, they could still face challenges regarding customer rights and obligations under consumer protection laws [9][24]. Group 3: Market Position and Competition - Despite the controversies, Xiaomi's vehicle delivery numbers have been impressive, with 311,700 units delivered within 15 months, significantly faster than competitors like NIO [3][25]. - However, the company is now facing increased competition from other brands, which may capitalize on Xiaomi's current challenges and customer dissatisfaction [25][28]. - The need for expanded production capacity is urgent, as delays in delivery could lead to further customer attrition and loss of market share [25][27].