汽车产能提升
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雷军发起小米YU7版本更名投票:标准版绝非“丐版”
Xin Lang Cai Jing· 2025-08-12 00:58
8月11日晚,小米创始人雷军在社交平台发文称,YU7标准版配置非常强大,仅续航就高达835公里,超越了竞品 Pro版或Max版,绝非"丐版"。他向广大网友征求意见:小米YU7标准版是不是也改名成Pro或者Max版。 随后他又发文进一步解释称,小米YU7标准版,很多人误以为是入门版或者丐版,但实际上非常强大,续航高达 835公里,700 Tops算力的Thor芯片和激光雷达等等,配置绝不输于竞品Pro版和Max版。 值得注意的是,小米YU7发布后,多家车企开始"截胡"小米YU7订单。雷军此后在直播中谈及部分车企针对小米 YU7使出"拦截话术"这类新竞争手段时表示,有些友商专门为拦截用户买小米YU7,培训自家销售。他认真研究 后认为,友商的部分话术内容并不准确,甚至带诋毁歪曲,直言"大可不必"。雷军强调,产品各有优点,友商若 自信,讲好自身优势就行。 最新数据显示,7月小米汽车交付量超过3万台,交付量的攀升得益于产能的提升。国信证券表示,小米汽车北京 工厂二期即将投产,新产能正在规划中。预计小米汽车2025年销量40万辆到50万辆,2026年销量有望突破80万 辆。 小米YU7是小米汽车旗下第二款量产车,新车提供 ...
雷军自曝买Model Y
21世纪经济报道· 2025-07-03 03:19
Core Viewpoint - Xiaomi's entry into the automotive industry has resulted in a remarkable achievement, with the YU7 model receiving 200,000 orders in just three minutes, showcasing its strong product capabilities, pricing strategy, and quality safety [3][4]. Group 1: Market Performance - The average age of YU7 pre-owners is 33 years, with 30% being female users, and 52.4% of them are Apple users, which is 4.4% higher than the SU7's user base [3]. - Competitors like Xpeng and NIO have expressed both shock and pressure following the YU7's success, with some executives publicly acknowledging their orders of the YU7 [3][4]. Group 2: Competitive Landscape - Competitors have initiated "截胡" strategies to attract YU7 customers, including reimbursing deposits and offering rewards for referrals [4]. - Xiaomi's YU7 is positioned to compete directly with Tesla's Model Y, particularly in major markets like Shanghai, Hangzhou, and Beijing, where Model Y has seen significant sales [5][6]. Group 3: Production Capacity - Xiaomi's first factory achieved a production of 250,000 vehicles in 14 months, exceeding the initial capacity plan of 150,000 [6]. - The delivery timelines for YU7 models have extended significantly, with standard versions taking 58-61 weeks and PRO versions taking 51-54 weeks [6]. - Xiaomi aims to increase its annual production capacity from 150,000 to 350,000 vehicles, with plans for the second factory to begin production in July [6]. Group 4: Future Plans - Xiaomi plans to prioritize domestic deliveries until around 2027 before considering international expansion [7].
雷军自曝买Model Y 希望小米汽车超越特斯拉
2 1 Shi Ji Jing Ji Bao Dao· 2025-07-03 01:33
Core Insights - Xiaomi's Yu7 has achieved a remarkable milestone of 200,000 orders in just 3 minutes, marking a significant entry into the automotive industry within a year and three months [2] - The average age of Yu7 pre-owners is 33 years, with 30% being female, and 52.4% of them are Apple users, indicating a strong appeal among younger, tech-savvy consumers [2] - Competitors are feeling pressure from Yu7's success, with brands like Xpeng and NIO reacting by implementing strategies to attract Yu7 customers [2] Production Capacity and Strategy - Xiaomi's first factory delivered 250,000 vehicles in 14 months, exceeding the initial design capacity of 150,000 [4] - The delivery timelines for Yu7 models are currently lengthy, with the standard version taking 58-61 weeks and the PRO version 51-54 weeks [4] - Xiaomi aims to increase its annual production capacity from 150,000 to 350,000 vehicles by 2027, prioritizing domestic deliveries before considering international expansion [4] Competitive Landscape - Yu7 is positioned to compete directly with Tesla's Model Y, particularly in major cities like Shanghai, Hangzhou, and Beijing, where Model Y has seen significant sales [2][4] - The automotive industry is witnessing aggressive tactics from competitors attempting to undermine Yu7's market position, including offering incentives to potential customers [2] - Xiaomi's CEO has expressed ambitions to not only match but potentially surpass Tesla's performance in the automotive sector [2][3]