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官宣前夕先站台!16年比亚迪老将赵长江加入智界,负责营销
Nan Fang Du Shi Bao· 2026-01-09 13:32
原比亚迪腾势销售事业部总经理、腾势方程豹直营事业部总经理赵长江的新东家确定。他将正式加入智界,负责 营销工作。 1月9日,华为常务董事、终端BG董事长余承东在社交媒体宣布,鸿蒙智行首款旗舰MPV—智界V9将于春天正式 亮相。赵长江随后转发为智界V9预热,称"行业里总需要一些产品来拔高想象力的天花板"。有网友在评论区询问 赵长江如何评价智界V9这台车,他回复称:"保守估计三年内没有对手。" 值得注意的是,赵长江转发余承东关于智界V9的官宣微博,其IP地址显示为安徽。而智界是由奇瑞与华为合作打 造的品牌,奇瑞总部位于安徽芜湖。这一细节成为关键佐证。 对此,多个信源也向南都湾财社记者确认,赵长江确已入职奇瑞,负责智界品牌相关营销。赵长江本人则向南都 湾财社记者表示,"请等正式的官宣。" 在比亚迪任职长达16年,赵长江的履历堪称亮眼。公开资料显示,1986年出生的赵长江,2009年从中南大学毕业 后便加入比亚迪。入职初期,他从普通销售经理起步,凭借在京津地区的突出业绩逐步崭露头角,从一线销售岗 位稳步晋升至管理层。 2021年执掌腾势汽车后,赵长江带领品牌完成品牌焕新、产品重构与渠道重塑的三重变革。其中,MPV车型腾 ...
沃尔沃也卖不动了:销量连续5个月下滑,全球裁员7%没止住亏损
3 6 Ke· 2025-08-07 01:51
Core Viewpoint - Volvo is experiencing a significant decline in sales, with July 2023 global deliveries dropping to 49,273 units, a 14% year-on-year decrease, marking the lowest sales point of the year and continuing a five-month downward trend [1][2][3] Sales Performance - In July 2023, Volvo's global sales were 49,273 units, down 14% year-on-year, continuing a downward trend for five consecutive months [2][3] - In the first half of 2023, Volvo's cumulative sales in China were 70,300 units, a 10% year-on-year decline, accounting for about 20% of its global sales [3][5] - The company reported a revenue of 93.5 billion Swedish Krona (approximately 69.45 billion RMB) for Q2 2023, an 8% decrease year-on-year [5][7] Financial Performance - Volvo recorded an operating loss of 10 billion Swedish Krona (approximately 7.4 billion RMB) in Q2 2023, marking its first loss since going public in 2021, significantly down from a profit of 8 billion Krona (approximately 5.9 billion RMB) in the same period last year [7][9] - The market had expected a profit of 2.3 billion Swedish Krona (approximately 1.7 billion RMB) for Q2 2023, indicating a substantial miss in expectations [7] Strategic Challenges - The decline in sales is attributed to both external tariffs and internal strategic missteps, particularly in the U.S. and Chinese markets [10][12] - In the U.S., Volvo's focus on sedans like the S60 and S90 has not aligned with market demand, which favors SUVs [10][12] - In China, Volvo faces challenges due to slow electrification and inadequate brand marketing, leading to poor competitiveness against domestic new energy vehicle manufacturers [12][15] Product Development and Market Response - Volvo's electric vehicle strategy has been criticized for relying on a "fuel-to-electric" platform rather than a native electric architecture, impacting performance and market appeal [12][15] - The company has announced plans to shift production focus in the U.S. to SUVs and crossovers, with the XC60 being a key model that saw a 23% sales increase in the first half of 2023 [19] - In China, Volvo is launching a new hybrid SUV, the XC70, which is expected to be available for pre-sale soon, aiming to regain market traction [19][21]