新华财经上海11月20日电（李一帆）近日，新华财经采访了解到，部分沃尔沃车主反映其车辆在正常使 用过程中出现凸轮轴异响、发动机故障等问题，发生频率较高，已引发越来越多消费者的不满和维权行 为。 这一事件不仅暴露出沃尔沃在产品质量与用户责任上的缺失，更进一步看，也是当前汽车行业深陷"价 格战"，"隐性减配"大行其道透支品牌信任的普遍困境。 众多沃尔沃车主"中招"凸轮轴故障，暗藏安全隐患 北京车主刘先生近日告诉新华财经，其购买的2022款沃尔沃XC60在出质保期四个月后，熄火时出现发 动机异响与明显抖动。经4S店检测，故障源于凸轮轴密封环损坏，如果不及时更换，机油可能泄漏至 下方正时皮带，导致皮带软化断裂，进而引发高速行驶中动力中断、失速的风险。浙江车主张先生的同 年同款车型也在出保后反复出现发动机故障提示，维权无果，最终只能自费更换凸轮轴。 甘肃车主吴先生于2024年购买的沃尔沃S90 B5智远豪华版新车，行驶1万余公里，尚在三年质保期内， 仪表盘就出现"发动机系统故障，请联系售后"的严重报警，4S店检测后确认为凸轮轴损坏。 类似情况并不少见，有车主反映，其所在的车友群中约有20%的车主遇到同类故障，更有多个维 ...

Core Insights - Volvo's sales have shown a downward trend despite a seemingly good performance since 2025, with a notable 12% year-on-year decline in global sales in June [2][3] - The company has initiated significant cost-cutting measures, including a plan to reduce costs by 18 billion Swedish Krona (approximately 1.9 billion USD) and a global workforce reduction of 3,000 employees [4] - The introduction of aggressive pricing strategies has led to a backlash from existing customers, raising concerns about brand value and resale rates [5][6] Sales Performance - In September, Volvo sold 12,802 new cars in China, marking a 1.1% month-on-month increase, but overall global sales have been declining [2] - Global retail sales in Q3 were 160,500 units, down 7% compared to the same period in 2024, with significant monthly declines observed in July and August [2] - Electric vehicle sales have been particularly hard hit, with a 26% drop in sales for pure electric models, which accounted for only 22% of total sales [2] Cost-Cutting Measures - Following a significant profit drop in Q1, Volvo launched a cost-cutting initiative and announced layoffs affecting about 7% of its workforce [4] - The company has implemented price reductions on several models, with discounts exceeding 140,000 RMB on new vehicles [4][5] Customer Sentiment - The aggressive pricing strategy has led to dissatisfaction among existing customers, who feel undervalued as new buyers benefit from lower prices [5] - Volvo's resale value has suffered, with a reported depreciation rate of 43.1%, placing it at the bottom among luxury brands [5] Electric Vehicle Strategy - Volvo is focusing on full electrification as a key strategy for future growth, with the launch of new models like the XC70 and the upcoming EX60 [6][7] - The EX60, built on the new SPA3 platform, is critical for demonstrating Volvo's electric technology and market competitiveness [7][8] Market Challenges - The luxury car market is facing intense competition from emerging Chinese electric vehicle brands, challenging Volvo's traditional market position [8] - Quality issues and recalls have undermined Volvo's reputation for safety, which was once a key competitive advantage [8]

Core Viewpoint - Volvo is experiencing a significant decline in sales, with July 2023 global deliveries dropping to 49,273 units, a 14% year-on-year decrease, marking the lowest sales point of the year and continuing a five-month downward trend [1][2][3] Sales Performance - In July 2023, Volvo's global sales were 49,273 units, down 14% year-on-year, continuing a downward trend for five consecutive months [2][3] - In the first half of 2023, Volvo's cumulative sales in China were 70,300 units, a 10% year-on-year decline, accounting for about 20% of its global sales [3][5] - The company reported a revenue of 93.5 billion Swedish Krona (approximately 69.45 billion RMB) for Q2 2023, an 8% decrease year-on-year [5][7] Financial Performance - Volvo recorded an operating loss of 10 billion Swedish Krona (approximately 7.4 billion RMB) in Q2 2023, marking its first loss since going public in 2021, significantly down from a profit of 8 billion Krona (approximately 5.9 billion RMB) in the same period last year [7][9] - The market had expected a profit of 2.3 billion Swedish Krona (approximately 1.7 billion RMB) for Q2 2023, indicating a substantial miss in expectations [7] Strategic Challenges - The decline in sales is attributed to both external tariffs and internal strategic missteps, particularly in the U.S. and Chinese markets [10][12] - In the U.S., Volvo's focus on sedans like the S60 and S90 has not aligned with market demand, which favors SUVs [10][12] - In China, Volvo faces challenges due to slow electrification and inadequate brand marketing, leading to poor competitiveness against domestic new energy vehicle manufacturers [12][15] Product Development and Market Response - Volvo's electric vehicle strategy has been criticized for relying on a "fuel-to-electric" platform rather than a native electric architecture, impacting performance and market appeal [12][15] - The company has announced plans to shift production focus in the U.S. to SUVs and crossovers, with the XC60 being a key model that saw a 23% sales increase in the first half of 2023 [19] - In China, Volvo is launching a new hybrid SUV, the XC70, which is expected to be available for pre-sale soon, aiming to regain market traction [19][21]

Core Viewpoint - Volvo is undergoing significant changes in response to the dual pressures of the rising tide of new energy vehicles and intensified market competition, including a reform of its dealer management processes and a global workforce reduction of 3,000 employees [1][6]. Group 1: Response to New Energy Rise - Volvo will reform its dealer management processes in the second half of this year, shifting the focus from sales and management to the quality of consumer service [2]. - The company will implement a "one price" model, ensuring uniform pricing across all dealers, which aims to eliminate the price negotiation space that dealers traditionally relied on [2]. - The reform is a response to the increasing market share of new energy brands, which have rapidly gained traction with differentiated products and models [2]. Group 2: Operational Challenges and Cost-Cutting Measures - Volvo has initiated a global layoff plan affecting approximately 3,000 employees, with 1,200 positions in Sweden and 1,800 in other markets, as part of a broader cost-cutting strategy [6]. - The company reported a revenue decline of 11.7% to 82.9 billion Swedish Krona in Q1, with operating profit plummeting by 59.5% to 1.9 billion Swedish Krona [6][7]. - In Q2, Volvo experienced a further revenue drop of 8% to 93.5 billion Swedish Krona, marking the first quarterly operating loss since its IPO in 2021, primarily due to a one-time non-cash impairment charge of 11.4 billion Swedish Krona [7][8]. Group 3: Struggles in Electric Vehicle Transition - Volvo's sales performance is hindered by a lack of product updates and a slow transition to electric vehicles, with the company recently lowering its 2030 electrification target to 90%-100% electric and hybrid models [11][13]. - In the first half of this year, Volvo's electric vehicle sales in China fell by 57% to 940 units, while overall new energy vehicle sales accounted for only 9.97% of total sales [10][12]. - The company has shifted its strategy to focus on hybrid models, launching a new hybrid architecture to address the shortcomings in its electric vehicle offerings [12].

Core Viewpoint - Volvo is undergoing significant adjustments in response to the dual pressures of the new energy wave and intensified market competition, including a reform of its dealer management processes and a global workforce reduction of 3,000 employees, indicating severe challenges faced by the company [1][4]. Group 1: Dealer Management Reform - Volvo will reform its dealer management processes in the second half of this year, shifting the focus of dealer assessments from management and sales to the quality of consumer service [2]. - The company will implement a "one price" model, ensuring uniform pricing across all dealers, which aims to eliminate the price negotiation space that has traditionally benefited dealers [2]. - This reform is a response to the increasing market share of new energy brands that have rapidly emerged, forcing Volvo to adjust its sales strategy to remain competitive [2][3]. Group 2: Workforce Reduction - The global workforce reduction plan involves approximately 3,000 employees, with 1,200 positions in Sweden and 1,800 in other markets, as part of a broader cost-cutting initiative [4]. - This initiative is part of a 18 billion Swedish Krona cost and cash action plan aimed at optimizing cost structures and investment efficiency to counteract declining sales and increased competition [4][6]. - The company reported a significant drop in revenue and operating profit in Q1, with revenue down 11.7% to 82.9 billion Swedish Krona and operating profit down 59.5% to 1.9 billion Swedish Krona [4][5]. Group 3: Sales Performance and Challenges - Volvo recorded its first quarterly operating loss since going public in 2021, primarily due to a one-time non-cash impairment charge of 11.4 billion Swedish Krona, linked to tariffs and market demand issues [6]. - The company’s sales in China have faced significant challenges, with a 10% decline in cumulative sales in the first half of the year compared to the previous year [7][8]. - Despite attempts to boost sales through price reductions, including a 138,000 Yuan drop for the 2026 XC60 model, the company continues to struggle with a lack of product updates and a slow transition to new energy vehicles [7][8]. Group 4: New Energy Transition - Volvo's new energy vehicle sales, including plug-in hybrids, saw an 11% decline to 155,000 units, with the share of new energy vehicles in total sales at only 43.82% [8]. - The company’s fully electric vehicle sales in China plummeted by 57% to 940 units in the first half of the year, indicating a significant gap in performance compared to new energy brands [8][10]. - Volvo has adjusted its 2030 electrification strategy, now aiming for 90%-100% of its sales to be from new energy vehicles, including both fully electric and plug-in hybrid models [10].

Group 1 - Volvo has announced layoffs in its China division, following a global reduction of 3,000 jobs, primarily affecting the Shanghai R&D center [2] - The layoffs are part of a strategic restructuring plan aimed at cutting costs by 18 billion Swedish Krona (approximately 13.59 billion RMB) [2] - In Q1, Volvo's revenue decreased from 93.9 billion Swedish Krona to 82.9 billion Swedish Krona, a year-on-year decline of 11.7%, with operating profit dropping nearly 60% [2] Group 2 - The sales forecast for Volvo in China for 2024 is projected at 156,400 units, representing an 8% year-on-year decline, with Q1 sales down 12% [3] - The challenges faced by Volvo in the Chinese market include price wars among luxury brands, slow product updates, and quality complaints affecting its safety reputation [3] Group 3 - Volvo has adjusted its strategic goals, abandoning a full electrification plan by 2030, now aiming for 90% of sales to come from electrified models by that year [4] - The company introduced a new hybrid architecture, SMA, which includes pure electric, fuel, and hybrid powertrains [4] - The success of the layoffs in helping Volvo recover and improve its market position remains to be seen [4]

Core Insights - The article discusses the marketing challenges faced by Huawei's automotive division, particularly in promoting the capabilities of the new vehicle, the Enjoy S9, and the newly launched logo [1][3][5] Group 1: Marketing and Branding - Huawei's executive, Yu Chengdong, acknowledged the company's poor marketing skills, stating that even family members questioned the vehicle's sun protection capabilities [1] - The newly released logo for the Enjoy brand, which symbolizes "universal stars," aims to resonate with users and reflects a unique Chinese design [3][8] - The Enjoy S9 has sparked discussions among users regarding its logo, with many expressing a desire for a more appealing design [6][8] Group 2: Vehicle Performance and User Experience - The Enjoy S9 has seen significant sales growth, becoming the best-selling electric sedan priced over 300,000 yuan, with 4,154 units delivered in June [8] - Users have praised the vehicle's advanced safety features, including a comprehensive collision avoidance system, which enhances driving confidence [8] - The company plans to launch a second model, a travel car, in the fall, which promises high aesthetics, spaciousness, and excellent handling [10] Group 3: Future Outlook - Yu Chengdong expressed confidence in the Enjoy S9's sales potential, aiming for monthly sales to exceed 10,000 units and eventually reach 15,000 [10] - The company is committed to continuous improvement in research and development, with a focus on high standards and quality in the Enjoy brand [8]

Core Viewpoint - The article emphasizes the renewed focus on safety in the automotive industry amidst fierce competition and price wars, highlighting how companies like Volvo are innovating their marketing strategies to convey safety effectively to consumers [1][2][3]. Group 1: Volvo's Safety Marketing Strategy - Volvo has shifted from traditional parameter-heavy presentations to immersive experiences that allow consumers to feel the brand's commitment to safety [2][3]. - The company has formed a content exploration team to distill nearly a century of safety expertise into understandable narratives for consumers [3]. - Recent product launches, such as the XC90 and S90, have showcased safety features through visual materials and immersive experiences, reinforcing Volvo's safety branding [3][4]. Group 2: Sales Performance and Market Impact - In June, Volvo's sales in the Greater China market reached 13,940 units, a month-on-month increase of 11.2%, with a total of 72,415 units sold in the first half of the year [4]. - The sales figures indicate a strong market response to Volvo's safety-focused branding and marketing efforts [4]. Group 3: Advanced Safety Technologies - Volvo has invested heavily in both passive and active safety technologies, with a focus on intelligent systems as a competitive edge in the automotive market [5]. - The company operates a collision testing facility in Sweden, conducting over 7,000 crash tests since 2000 to establish safety standards that exceed regulatory requirements [6]. Group 4: Cost and Design Philosophy - Volvo prioritizes safety in its design philosophy, allocating costs towards high safety standards, which may lead to trade-offs in other features [7]. - The company aims to redefine safety to include "consumer safety," establishing a transparent system throughout the customer lifecycle [7][8]. Group 5: Transformation and Future Plans - Volvo is committed to becoming a leader in the luxury electric vehicle market, with plans to launch flagship hybrid and electric models in the second half of the year [10][13]. - The company is reforming its B2B management processes to enhance customer service and transparency, aiming to improve consumer experiences and reduce complaints [11][12]. Group 6: Overall Strategy and Industry Position - Volvo's strategy revolves around a clear value proposition centered on safety, expanding its definition to include consumer transparency and service innovation [12][13]. - The upcoming launches of the XC70 and electric flagship models are expected to further solidify Volvo's position as a leader in the luxury electric vehicle segment [13].

Group 1 - The National Market Supervision Administration of China announced a recall of certain Volvo vehicles produced by Zhejiang Haoqing Automobile Manufacturing Co., Daqing Volvo Automobile Manufacturing Co., and Volvo Automobile Sales (Shanghai) Co. [1] - The recall includes 3,378 units of the domestic plug-in hybrid XC60, 1 unit of the domestic pure electric C40, and 1 unit of the domestic pure electric XC40 from Zhejiang Haoqing [1] - Daqing Volvo's recall involves 1,520 units of the domestic plug-in hybrid S90 and 4 units of the domestic plug-in hybrid S60 [1] - The recall also includes 764 units of the imported plug-in hybrid XC90 from Volvo Automobile Sales (Shanghai) [1] Group 2 - The vehicles are recalled due to a software deviation in the brake control module, which may lead to loss of braking function under specific driving conditions, posing a safety risk [2] - The companies will authorize Volvo dealers to provide free software upgrades for the recalled vehicles to eliminate the safety hazard [2]

Group 1 - Volvo has initiated a recall of certain domestic and imported vehicles due to a software deviation in the brake control module, which may lead to loss of braking function under specific driving conditions [1][2] - The recall includes a total of 5,883 vehicles, comprising 3,378 domestic plug-in hybrid XC60s, 1 domestic pure electric C40, 1 domestic pure electric XC40, 1,520 domestic plug-in hybrid S90s, 4 domestic plug-in hybrid S60s, and 764 imported plug-in hybrid XC90s [1][2] - The affected vehicles may lose braking capability when in "B" drive mode for plug-in hybrids or in "single pedal driving" mode for pure electric vehicles, if they are allowed to coast downhill for more than 1 minute and 30 seconds without applying the brake [2] Group 2 - Volvo will provide free software upgrades for the brake control module through authorized dealers to eliminate the safety risk associated with the affected vehicles [2]