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理想硬刚货车,到底谁“翻车”了?| 头条
第一商用车网· 2025-08-01 09:16
一场汽车安全对撞测试,近几日引发社会广泛关注,并伴随舆论迅速发酵! 近日,某汽车品牌发布首款纯电SUV,在新车发布会当日,播放了该车与一辆"重卡"连环撞击 的测试视频,引发热议并登上热搜。据悉,某汽车品牌新车以100公里/小时的时速与重卡展 开正面对撞,但在惯性力量的冲击之下,该品牌新车受损并不严重,而重卡却瞬间"四脚离 地",驾驶室与货箱出现了明显分离。 这真的符合常理吗? 哪怕是汽车小白或是稍微懂得一点车辆动力学知识的网友,都能够发现,这次的碰撞显然已经 与公众及行业对碰撞物理的基本认知产生了巨大冲突。而随着东风柳汽乘龙卡车官方于7月31 日正式发布"某品牌使用碰撞视频侵权的声明",让外界对该汽车品牌测试真实性与严谨性的质 疑声浪持续升高。 碰撞测试结果真实可信吗? 作为一家商用车行业垂直媒体,小编对此次碰撞测试的设定与结果也产生了如下质疑: 其一,常理来看,卡车与乘用车有一点很大的区别就是总质量与惯性力差别很大,即便是某汽 车品牌与乘龙卡车发生碰撞,两车的总质量至少相差3倍以上。根据基本动量守恒原理,在同 等速度正面对撞时,卡车更应占据优势,乘用车在碰撞后则应被推行一段距离,而碰撞视频中 却并非如此。这 ...
马上评丨莫把严肃的汽车碰撞测试当营销噱头
Xin Lang Cai Jing· 2025-08-01 05:57
Core Viewpoint - The recent incident involving Li Auto's crash test video has sparked significant public debate, with all parties involved providing responses to the situation [1]. Group 1: Li Auto's Response - Li Auto stated that the crash test between the Li i8 and a truck was a simulation based on real traffic scenarios, conducted by a professional third-party testing agency [1]. - The testing agency, China Automotive Research, confirmed that the entire testing process adhered to all regulations and standards, ensuring no bias towards any client [1]. Group 2: Dongfeng Liuzhou's Position - Dongfeng Liuzhou, the manufacturer of the truck involved, issued a public statement claiming that the crash video constituted serious infringement and misled the public, damaging their brand reputation [1]. - The company highlighted potential violations of the Anti-Unfair Competition Law and the Advertising Law [1]. Group 3: Collision Testing Standards - Automotive safety collision testing is crucial for assessing vehicle safety performance, typically involving various test scenarios such as frontal and side impacts [4]. - Standardized tests often utilize barriers or moving obstacles rather than direct vehicle-to-vehicle collisions to maintain consistency and comparability in results [4]. Group 4: Controversy Over Testing Methodology - The crash test conducted by Li Auto raises questions about its professional rigor and relevance, particularly given the significant differences in safety standards and design between passenger cars and commercial trucks [5]. - Critics argue that the lack of transparency regarding vehicle conditions and testing environments undermines the fairness of the test [5]. Group 5: Marketing Implications - The initial release of the crash video, which displayed the truck's brand logo, has led to accusations of "brand bashing" and unfair competition [6]. - Even if the test results are accurate, the perception of unprofessionalism and potential harm to the truck brand's reputation remains a concern [7]. Group 6: Industry Reflection - The incident highlights the need for boundaries in automotive marketing, emphasizing that safety tests should not be reduced to mere marketing tools [7]. - There is a call for more regulation in the automotive testing market to ensure transparency and credibility, especially with the rise of electric vehicles and smart driving technologies [8].