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精准营销还是“弱不禁风”?理想i8“撞坏”乘龙卡车车头
Hua Xia Shi Bao· 2025-08-01 09:37
汽车行业从来不缺热闹看,"吃瓜"群众可以搬好小板凳前排"吃瓜"了。 一个是拥有71年军工背景的央国企——东风柳汽,一个是造车新势力首先实现盈利的佼佼者——理想汽 车。谁能想到这两家八竿子打不着的企业最近却"打"起来了。 7月29日晚,在理想汽车首款纯电SUV理想i8车型上市发布会上,一段理想i8与一重型卡车对撞测试的 视频显示,正面碰撞后,卡车的四个车轮弹起,卡车驾驶室发生倾倒。该卡车为东风柳汽乘龙卡车。 理想i8"撞坏"乘龙卡车车头,是一场精准营销还是乘龙卡车的确"弱不禁风"?《华夏时报》记者就此采 访了理想汽车、东风柳汽相关负责人以及汽车安全碰撞测试专家。 东风柳汽:严重侵权 在东风柳汽发布《声明》后,《华夏时报》记者联系东风柳汽相关负责人,他表示,目前,东风柳汽已 经成立专门小组来应对此次事件,具体应对策略还在研究中。 理想汽车:不服再测! 针对"8吨重型卡车撞不过理想i8争议",理想汽车当天公开回应称,理想i8和卡车撞击的超级实验,是基 于用户真实交通会车场景的模拟,全权委托专业的第三方检测机构测试认证,试验场地、测试设备以及 市场端随机购买的测试卡车均由检测机构提供,理想汽车没有任何指定。 理想汽车 ...
理想硬刚货车,到底谁“翻车”了?| 头条
第一商用车网· 2025-08-01 09:16
Core Viewpoint - A recent automotive safety crash test has sparked widespread public attention and debate, particularly regarding the validity and rigor of the test conducted by a certain automotive brand, which showcased its electric SUV's performance against a heavy truck [1][3]. Group 1: Test Validity and Public Reaction - The crash test video showed the electric SUV sustaining minimal damage while the heavy truck was significantly affected, raising questions about the realism of the test [1]. - The heavy truck manufacturer, Dongfeng Liuzhou, issued a statement questioning the authenticity of the crash test, suggesting that the automotive brand may have manipulated the test conditions [3][6]. - Observers noted that the mass and inertia differences between the vehicles should have resulted in a different outcome, as the truck's mass is typically over three times that of the SUV [6][7]. Group 2: Technical Concerns - The video depicted an unusual scenario where the truck's cabin flipped over, which is rare in similar tests and could indicate that the cabin was not properly secured during the test [9]. - The automotive brand's classification of the truck as a "heavy truck" is misleading, as the vehicle used in the test weighs 8 tons and is generally categorized as a medium truck [9][12]. Group 3: Industry Implications - The incident highlights the need for transparency and fairness in automotive safety testing, as consumers increasingly scrutinize vehicle safety amid rising car ownership [11]. - The automotive industry is urged to maintain integrity in testing practices and avoid misleading marketing tactics that could distort consumer perceptions [12].
马上评丨莫把严肃的汽车碰撞测试当营销噱头
Xin Lang Cai Jing· 2025-08-01 05:57
Core Viewpoint - The recent incident involving Li Auto's crash test video has sparked significant public debate, with all parties involved providing responses to the situation [1]. Group 1: Li Auto's Response - Li Auto stated that the crash test between the Li i8 and a truck was a simulation based on real traffic scenarios, conducted by a professional third-party testing agency [1]. - The testing agency, China Automotive Research, confirmed that the entire testing process adhered to all regulations and standards, ensuring no bias towards any client [1]. Group 2: Dongfeng Liuzhou's Position - Dongfeng Liuzhou, the manufacturer of the truck involved, issued a public statement claiming that the crash video constituted serious infringement and misled the public, damaging their brand reputation [1]. - The company highlighted potential violations of the Anti-Unfair Competition Law and the Advertising Law [1]. Group 3: Collision Testing Standards - Automotive safety collision testing is crucial for assessing vehicle safety performance, typically involving various test scenarios such as frontal and side impacts [4]. - Standardized tests often utilize barriers or moving obstacles rather than direct vehicle-to-vehicle collisions to maintain consistency and comparability in results [4]. Group 4: Controversy Over Testing Methodology - The crash test conducted by Li Auto raises questions about its professional rigor and relevance, particularly given the significant differences in safety standards and design between passenger cars and commercial trucks [5]. - Critics argue that the lack of transparency regarding vehicle conditions and testing environments undermines the fairness of the test [5]. Group 5: Marketing Implications - The initial release of the crash video, which displayed the truck's brand logo, has led to accusations of "brand bashing" and unfair competition [6]. - Even if the test results are accurate, the perception of unprofessionalism and potential harm to the truck brand's reputation remains a concern [7]. Group 6: Industry Reflection - The incident highlights the need for boundaries in automotive marketing, emphasizing that safety tests should not be reduced to mere marketing tools [7]. - There is a call for more regulation in the automotive testing market to ensure transparency and credibility, especially with the rise of electric vehicles and smart driving technologies [8].