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中国车企欧洲狂飙
Hua Er Jie Jian Wen· 2026-01-29 13:33
欧洲汽车市场权力天平正发生深刻倾斜。 并且,在这场变革中,中国车企不再是以往车展上大谈战略的远方客人,而是以一种狂飙的姿态,杀入 欧洲汽车产业的腹地。 对于深陷国内价格战泥潭、利润空间被压缩的中国车企而言,2025年在欧洲市场挑战不断。但中国车企 带着百亿真金白银的筹码,在欧洲持续加注,试图抢在朋友圈彻底拥挤、在传统巨头完成"大象转身"之 前,跑完规模化的生死线,握住下一个十年的入场券。 谁能在这场大航海的深水区里率先蜕变,谁就能在这场万亿级的牌局中,重塑属于中国智造的价值锚 点。工业变革的齿轮,才刚刚开始转动。 一场奇袭 放到2025年之前,中国车企在欧洲市场还是牌桌上的小角色,除了上汽名爵(MG)和沃尔沃之外,其 他品牌市占率均不高,但眼下,中国车企已然是欧洲市场上不可忽视的一股力量。 2025年,欧洲新车注册量录得1330万辆,在仅2.3%的低速增长背景下,中国车企表现得非常进击。 去年12月,中国车企在欧洲的销量首次突破10万辆大关,录得109864辆,同比增速高达127%,市场份 额也由2024年同期的4.5%跃升至9.5%。这意味着,欧洲境内每卖出10辆新车,就有一辆带有"中国血 统"。 一名头部 ...
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Group 1 - The core viewpoint emphasizes that China's automotive industry is transitioning into a new phase characterized by innovation and resilience, maintaining its global leadership in the new energy and intelligent connected vehicle sectors [2][3] - The industry is experiencing a transformation that involves a return to fundamentals and a redefinition of its approach, focusing on wisdom and adaptability in the face of changing circumstances [3] - The introduction of L3-level autonomous driving vehicles and the implementation of stringent regulations on battery standards signify a shift towards a more regulated and responsible innovation environment in the automotive sector [4] Group 2 - The combination of rapid development and strong regulation is seen as a necessary approach for the evolution of China's automotive industry, ensuring that innovation does not compromise safety and standards [4] - A new consensus is emerging within the industry, promoting a balanced and orderly new order amidst global uncertainties, highlighting the importance of collaboration and shared growth [4] - The automotive sector is poised for significant breakthroughs, driven by a commitment to continuous improvement and a collective effort to navigate challenges and seize opportunities [2][4]