晴天修屋顶，雨天洗窗台。白酒行业普遍承压之际，山西汾酒是当中极个别未出现大幅震荡的企业。 健康顺畅的动销速率，来自于汾酒始终将C端真实消费摆在首位。其"抓青花、强腰部、稳玻汾"产品矩阵，配合按步骤推进的全国化战略，让产品始终保持 顺价销售，规避经销和直销渠道冲突，并使省外占比持续提升。 "2025年，汾酒最重要的一条营销政策是稳健压倒一切。"身处行业周期低谷，汾酒的经营决策预判已获验证。而当行业压力加速释放，过往供给端与终端的 错位被矫正，正循环的拐点前瞻有望在下一个春节旺季时确认。 其同日发布的经营数据公告显示，前三季度核心主力产品汾酒系列收入上涨5.54%至321.71亿元，系业绩保持稳健的压舱石。分区域看，省外前三季收入上 升12.72%至218.13亿元。省内和省外收入比进一步向省外倾斜，省外占比已超过66%。反映汾酒"一轮红日、五星灿烂、清香天下"的全国市场布局思路，在 长三角、珠三角等经济高潜力区域增势显著，品牌跨区域渗透与渠道下沉策略成效显现。 分销售渠道看，其前三季度代理渠道收入提高5.03%至307.76亿元，直销、团购、电商平台收入上涨4.68%至20.42亿元。两类渠道齐头并进的趋势，显 ...

Group 1 - The core event was the global launch of the "Five Kilns" series of Qinghua Fenjiu, showcasing the integration of Chinese liquor and ceramic culture, marking a significant milestone in Fenjiu's "living culture" strategy [1] - The collaboration involved renowned representatives from the five famous kilns and Fenjiu brewing masters, emphasizing the cultural significance of the products as cultural symbols rather than mere consumer goods [1] - The event highlighted the innovative exploration of combining intangible cultural heritage with the aim of enhancing cultural confidence and showcasing the continuous evolution of Chinese liquor and ceramic culture [1] Group 2 - The launch also initiated a product collaboration between Fenjiu and JD.com, aiming to promote the Five Kilns series in global high-end consumer markets through online and offline integration [2] - JD.com expressed enthusiasm for Fenjiu's cultural approach, viewing it as an innovative model for the liquor industry, and aims to leverage traffic and scene innovation to bring Eastern elegance into households [2] - Fenjiu is positioning itself as a contemporary legend of Eastern civilization by using culture as a vessel and quality as a sail in the wave of globalization [2]