以下文章来源于i黑马 ，作者i黑马 靠流量起来的消费公司，基本上都昙花一现。 我们看到过，靠流量起来的公司， 没有一家 能够活得长久。 i黑马 . 让创业者不再孤独@i黑马 一家企业如果全靠是某头部网红主播，你的基本上都全给他打工了。 最终，还是要靠好产品。 但今天的好产品，要有更好的价格，永远要记住这一点。 朱啸虎 金沙江创投主管合伙人 中国未来5-10年，巨大的时代红利市场， 至少有三个。 第一，初老人群。 现在每年2000万新增退休人口，这些人有钱、有时间、愿意消费，也就是银发经济。 第二，养宠物的人群。 现在，每家都至少有一个宠物，这些宠物被人当"儿子女儿、孙子孙女"养着，每个月都有不小的开销。 第三，中国零售业态的连锁化，也有巨大的时代红利。 中国线下业态的连锁化比例，远远低于美国，远远低于日本，远远低于香港。 这是非常好的一个机会， 赚时代红利的钱，远比其他钱要高太多、容易太多。 共同拆解 日本在低增长、少子化、高龄化背后，怎样孕育出如此多行业的领军企业？ 包括大家熟悉的 无印良品、711、资生堂、万代、Nitori、 龟甲万、神户物产等知名企业。 6天5晚，让我们 共同预见未来20年中国消费市场 ...

Core Viewpoint - The article emphasizes the importance of focusing on products and users, as well as prioritizing people in business management, including selection, utilization, and motivation of team members [1][2]. Group 1: Japanese Market Insights - The Japanese consumer market serves as a "future laboratory" for Chinese brands, providing insights into consumer evolution over the next decade [7]. - The article highlights that understanding Japan's product survival wisdom, developed during its "lost thirty years," is crucial for Chinese brands to win over consumers [7][8]. - Key strategies from successful Japanese brands include supply chain-driven private label (PB) products, continuous iteration of major products, and defining lifestyles that resonate emotionally with consumers [8][10][11]. Group 2: Successful Japanese Brands - Kobe Bussan utilizes a vertically integrated supply chain to offer over 1,000 stores and achieve a scale of 20 billion RMB [10]. - 7-Eleven employs data from its extensive network to guide the development of PB products that meet latent consumer needs [10]. - Nitori, known as the "king of Japanese furniture," applies automotive supply chain standards to achieve consistent revenue growth for 36 years [10]. Group 3: Product Development and Consumer Engagement - Kikkoman has evolved from merely producing soy sauce to creating a cultural narrative around it, enhancing consumer engagement [10]. - Shiseido employs a layered brand strategy to cater to both high-end markets and cost-sensitive consumers [10]. - Bandai focuses on developing products that tap into fundamental human desires, creating items that are both fun and addictive [12]. Group 4: Learning Opportunities - The article promotes a study trip to Japan, where participants can learn about the operational strategies of leading Japanese brands and their approaches to market challenges [3][4][23]. - The program includes insights from industry leaders and visits to successful companies, providing a comprehensive understanding of the Japanese retail landscape [14][15][19].

Core Viewpoint - The core values of entrepreneurial companies should be pragmatic, emphasizing strength over size, quality over quantity, content over form, and facts over feelings, with a focus on data-driven decision-making [1] Group 1: Japanese Brand Insights - Japanese consumer market changes provide a "future laboratory" for Chinese consumer brands, offering predictive insights into the evolution of consumption over the next decade [7] - The three core philosophies of enduring Japanese brands include supply chain-driven private brand (PB) products, continuous iteration of big niche products, and defining lifestyles that resonate emotionally with consumers [8][10][11] Group 2: Supply Chain and Product Development - Kobe Bussan utilizes a vertically integrated supply chain to achieve extreme cost-effectiveness, operating over 1,000 stores with a scale of 20 billion RMB [10][18] - 7-11 employs data from its extensive chain to guide the development of PB products that meet latent consumer needs, enhancing store performance by 120% through single product development [10][17] - Nitori, Japan's furniture giant, applies automotive supply chain standards to achieve continuous revenue growth for 36 years [10] Group 3: Product Iteration and Market Response - Kikkoman has evolved from producing soy sauce to creating a soy sauce culture, continuously meeting consumer demands through technological development [10] - Shiseido employs a layered brand and product strategy to cater to both high-end markets and cost-sensitive consumers [10][19] Group 4: Lifestyle Definition and Emotional Connection - Bandai focuses on developing products that tap into fundamental human desires, creating items that are both entertaining and addictive [12] - Muji redefines user experience with its no-logo, affordable products, reflecting lifestyle changes post-economic bubble [12][22] Group 5: Learning and Networking Opportunities - The "Black Horse Global Study Tour" in Japan aims to explore innovative opportunities in the Chinese consumer market, featuring insights from industry leaders and successful entrepreneurs [3][4][14] - Participants will engage in discussions and visits to key companies, gaining practical knowledge on supply chain management, product development, and consumer engagement strategies [14][15][16][19]