2025年的沙特电商市场正以年均20%的增速重塑全球商业版图，而TikTok小店凭借"低门槛+强扶持"的政策组合，成为跨境卖 家抢占中东市场的关键跳板。从利雅得到吉达，年轻消费者用指尖滑动屏幕的瞬间，正催生出一个价值超7000亿美元的电商帝 国。本文将深度拆解TikTok沙特站的mcn流量扶持体系，857揭示如何在这片"黄金沙漠"中掘金。 一、政策红利：从"准入"到"爆发"的全链路扶持 1. 零门槛入驻：个人创作者也能分一杯羹 2025年TikTok将沙特列为"战略级市场"，入驻政策大幅放宽：个人创作者通过"创作者认证计划"可直接开店，企业账号仅需营 业执照及法人信息，无需提供复杂流水证明。更关键的是，新账号前30天可获得1000-5000基础曝光流量包，相当于平台直接 为商家"垫付"冷启动成本。例如，某美妆品牌利用初期流量包测试内容方向，单条视频播放量突破50万次，带动首月GMV超 20万里亚尔。 2. 垂直领域加权：美妆、家居、科技三大赛道吃尽红利 平台对美妆、母婴、科技评测等类目实施"标签曝光量提升20%"的流量倾斜政策。以清真美妆为例，沙特35%的电商交易来自 跨境购物，日韩品牌通过TikTok直播展 ...

Core Viewpoint - Gaode has announced a series of supportive measures for the restaurant industry, including waiving the first-year opening fee and providing various services to help merchants increase their business opportunities, especially ahead of the National Day holiday [1][3][12]. Group 1: Supportive Measures - As of September 23, Gaode has waived the first-year opening fee for all restaurant merchants and is offering support services such as traffic subsidies, dedicated customer service, and smart cash registers [3][12]. - The initiative has already attracted over 150,000 inquiries from restaurant merchants, indicating high interest and engagement from the industry [1][3]. Group 2: Industry Challenges - The restaurant industry is facing significant pressures, including rising operational costs and declining average spending per customer, which have made it difficult for many merchants [4][12]. - There is a lack of effective connection between consumers and restaurants, leading to high decision-making costs for consumers when choosing where to eat [4]. Group 3: "Street Ranking" Initiative - Gaode launched the "Street Ranking" product on September 10, which uses real user behavior, reviews, and credit scores to create rankings that help consumers discover restaurants [4][5]. - The rankings include various categories such as "Tire Wear Ranking" for long-distance visits and "Repeat Customer Ranking," which are updated daily based on dynamic data [4]. Group 4: Impact on Merchants - Many merchants have reported significant increases in customer traffic after being featured on the "Street Ranking," with some experiencing traffic growth of over 300% [5]. - Restaurant owners have noted a 20-30% increase in business due to more reservations coming through Gaode's platform [5][12]. Group 5: Digital Transformation - The supportive policies from Gaode are seen as a new trend in the restaurant industry, focusing on digital empowerment and reducing operational costs for merchants [12]. - The "Street Ranking" initiative is expected to help build consumer trust in offline dining by addressing issues related to fake reviews and promoting genuine customer feedback [12].