国庆刚过，卖家的战场却没能"放假"。 AMZ123了解到， 亚马逊2025年秋季大促（Prime Big Deal Days）已于10月7日至8日全面开启，横跨美、英、德、法、日、加、澳等 16个站点。 其中，日本站率先引爆，从10月4日起提前开跑并持续至10日；加拿大、澳洲、土耳其、新加坡等地紧随其后，促销战线一口气拉到 13日。 但对不少卖家来说，熟悉的剧情再次上演——广告依旧烧钱，利润依然稀薄。秋促延续了夏促的热度，也延续了那份"卖得多、赚得 少"的无奈。 在社交平台上，不少卖家用一个字总结了今年的秋促——惨。 "广告猛烧，单倒是没出几个。" "我是真差到睡不着，比平时还差，到底谁在爆单啊？" "这促销还不如不报，还没前一天销量好，利润还低，怕是两天都回不了这一百刀。" 调侃背后，是卖家们对平台流量分配、广告机制、以及"促销是否真的带动消费"的集体质疑。他们甚至戏称——今年的Prime Big Deal Days，像是亚马逊忘了通知买家。 对此AMZ123认为，今年的秋促之所以"热度不爆、销量不升"，根源或许不在卖家操作，而在行业与消费环境的多重叠加。 一是流量格局变了。 亚马逊站内广告的拍卖机制越来越 ...

Core Insights - The major players in the food delivery market are investing heavily in subsidies to attract consumers, with over 100 billion yuan spent to enhance user engagement and address long-standing traffic issues in e-commerce [2][3] - The ultimate goal of these subsidies is to cultivate user habits that lead to increased consumption and advertising revenue, particularly targeting the burgeoning instant retail market, which is projected to be worth trillions [3][4] Group 1: Market Dynamics - The competition among major companies is not merely about gaining market share in food delivery but is part of a broader strategy to secure user attention and spending power [2][3] - E-commerce platforms like Taobao and JD.com struggle with user engagement compared to social media platforms, which have significantly higher daily user interaction times [2] - Instant retail is emerging as a transformative force in consumer behavior, with a growing demand for immediate delivery of products, reshaping the retail landscape [3] Group 2: Financial Implications - The strategy of burning cash to attract users is aimed at achieving scale effects, where increased user numbers lead to better merchant participation and enhanced consumer experience [4] - This cycle can create a positive feedback loop, resulting in a significant "Matthew Effect" where a few dominant players emerge in the market, while others are pushed out [4] - The financial implications for consumers remain minimal, as they continue to benefit from low prices and promotions regardless of which companies survive the competition [4]