大家好，我是蒋晖，创业19年，公司现有团队人数500人+。 今天聊聊我最近的一些创业思考： 第一，有限规模 我们所做的任何生意，都无法建立绝对的优势，意味着：必然有竞争。 我们与对手之间，就是你追我赶的过程。 如果你的对手也不傻的话，也不会让你的优势扩得太大。 要明白： 我们打不死对手，对手也很难打得死我们。 我们的规模必然就是有限的，试图打死对手，其实在牺牲彼此利润。 所以，竞争到一定程度就可以。 像今天的手机市场， 6 大品牌，每家 15% 的份额。市场总量不增长的话，想靠打败对手而增 长，难。 与其说，打败对手，不如找到更好的生态位活下来就可以。 持续在这个生态位上，建立不被对手打败的能力。 第二，有限赛道，无限产品 大多数企业，所在赛道的产品，都是持续迭代的。 可口可乐，是不需要迭代的产品。但是，大多数企业需要迭代。持续活下去，就需要持续迭代 产品。连 iphone 都是这样。 企业的天花板不在产品上，在赛道上。 为什么是有限赛道，因为精力有限，大多数创业者可能最好就选择一个赛道里面，持续迭代产 品。 天才级创业者可以多选几个赛道。或者：贪心的创业者。 第三，机会在碎片化 视频号、小红书，都分流了抖音 ...

我是蒋晖，创业19年，公司现有团队人数500人+。 我以前写出好生意的五高标准： 高复购、高转介绍率、高增长、高客单、高毛利。 通过这个标准，我做了狮友会，还有我的管理课，都差不多有4高。 但是最近又对好生意有了进一步的理解，高增长，我觉得要被"高天花板"取代。 如果没有高天花板，高增长其实只是短暂的 。 高门槛体现在哪里呢？ 我解释为， 稀缺供给 ，就是这里面有一两个环节，就是稀缺的。 比如，你的供应商资源是稀缺的，比如你做实体店你买下了稀缺地段。 稀缺，就是顶级高的门槛。 第三，高复购。 完美的高复购生意也有，但是极难遇到。 所以，我降低这项的要求，改成5年的复购周期，这已经很好了。 当然， 找到完美高复购的生意更无敌。 去年到今年，高增长，但是未来几年呢？说不定就下滑了。 有高天花板，可能高增长的价值就更大了。 第二，就是增加高门槛。 所以，现在在构建一个生意的时候，重新用 "新6高" 来看，就有了更新的角度了。 第一，高门槛高稀缺。 带来的是低竞争度，可以有20%以上的净利率，而且可以很长期赚到钱。 第二，高复购。 完美的生意是终生复购的。 第三，高增长高天花板。 生意可以做大的前提。 第四，高转介绍 ...

Group 1 - The core idea is to identify and replicate high-revenue business models to maximize profits, emphasizing the importance of scalability in entrepreneurship [3][12][20] - The author reflects on past experiences, noting that while discovering profitable models is challenging, the lack of replication has limited earnings compared to others who found simpler models [7][10] - It is crucial to focus on models that can be easily replicated and have high revenue ceilings, as demonstrated by examples from various entrepreneurs [10][12][16] Group 2 - Top business models that generate significant profits are characterized by high customer retention and scalability, as seen in the examples of successful entrepreneurs in the food and beverage industry [15][16][19] - Entrepreneurs should prioritize finding the best business direction through experimentation rather than relying solely on initial judgments [17][18] - The essence of a top business model lies in the entrepreneur's understanding of the market and the ability to drive the team to replicate successful strategies [19][20] Group 3 - A significant portion of past efforts (80%) has been deemed wasteful, leading to a shift in focus towards high-impact activities that can yield tenfold growth [24][25][28] - The new approach emphasizes prioritizing tasks that can lead to substantial performance increases while delegating less critical tasks to the team [30][32] - The author plans to share these insights in a structured course aimed at helping others achieve similar efficiencies [33] Group 4 - The course offered by the author is designed to provide practical management strategies that have been tested in real business scenarios, with a focus on actionable insights [40][41] - The curriculum covers various aspects of business management, including compensation systems, performance evaluation, and strategic growth methods [42][48] - Testimonials from past participants highlight the effectiveness of the course in transforming their business operations and achieving significant growth [52][56]

Core Insights - The article emphasizes the importance of effective management and organizational structure in e-commerce businesses, highlighting the need for trust between founders and employees, as well as the necessity of a well-designed incentive system to motivate staff [1][12]. Organizational Structure - The course aims to help companies achieve automatic operations and continuously replicate strategic talent [2][26]. - It focuses on creating a self-driven team and enhancing the company's operational efficiency through a well-defined organizational framework [27][28]. Strategic Growth - The program outlines three core methods for doubling profits: leveraging channel capabilities, enhancing product capabilities, and effectively implementing growth strategies [21][22][23]. - It emphasizes the importance of innovation and proactive efforts from operational and sales teams to drive consistent growth [19]. Performance Management - The course addresses common performance issues, such as lack of motivation, poor work quality, and ineffective team dynamics, providing solutions to create high-performance teams [14][15][16]. - It includes specific assessment methods for various roles, ensuring that each team member contributes effectively to the company's goals [16][19]. Recruitment and Talent Management - The program provides strategies to resolve recruitment challenges, ensuring that the right talent is selected and retained within the organization [29][30]. - It emphasizes the importance of creating a culture where employees are self-motivated and capable of identifying and solving their own issues [30]. Course Details - The course is structured over three days, covering essential topics such as management strategies, performance assessment, and organizational design, with a focus on practical application [3][11][50]. - It includes hands-on teaching and opportunities for direct interaction with the instructor, ensuring participants can apply learned concepts immediately [51].

Core Insights - The article emphasizes three key dimensions that investors focus on when evaluating projects: barriers, demand, and negotiation power [1] Group 1: Barriers - The article discusses the importance of having a strong competitive moat, which refers to the advantages a company has over its competitors in executing a project [1] Group 2: Demand - It highlights the necessity for existing products to either be superior alternatives or at risk of being replaced by competitors [1] Group 3: Negotiation Power - The article points out that a company's negotiation power is determined by its proportion within the entire supply chain; if a company holds a small share, it lacks sufficient bargaining power [1] Group 4: Management Training - The article promotes a management training program led by Jiang Hui, focusing on various aspects such as incentive design, performance management, organizational structure, and strategic growth [1][3][11] - The program claims to help e-commerce business owners transition from being "business experts" to "organizational experts" in just three days [1][3] Group 5: Course Details - The course includes practical strategies for improving employee motivation, performance assessment, and organizational efficiency [1][11][19] - It promises to address common issues faced by e-commerce companies, such as inventory management, employee retention, and operational efficiency [14][15][19] Group 6: Success Stories - Testimonials from past participants indicate significant improvements in their business strategies and operational efficiency after attending the course [34][36][38][40][43]

Core Viewpoint - The article emphasizes the importance of reputation as a critical asset for businesses, particularly for entrepreneurs, and highlights the necessity of effective management strategies in e-commerce to drive growth and maintain competitive advantage [1]. Group 1: Management Strategies - The article promotes a management course led by Jiang Hui, focusing on practical strategies for e-commerce businesses, including performance management, organizational structure, and strategic growth [2][3]. - Key topics covered in the course include designing incentive systems to motivate employees, creating self-driven teams, and establishing an organizational framework that allows for automatic operations [10][22]. Group 2: Course Details - The course spans three days, with each day dedicated to different aspects of management: performance assessment, strategic growth, and organizational structure [10][22][28]. - Participants will learn methods to enhance team performance, optimize operational efficiency, and implement effective recruitment strategies to attract high-quality talent [19][27][30]. Group 3: Success Stories - Numerous testimonials from past participants highlight significant improvements in their businesses after applying the strategies learned in the course, including increased profitability and enhanced team dynamics [32][34][36][40]. - The course has reportedly helped companies achieve substantial growth, with some participants noting profit increases of up to five times within a short period [34][44]. Group 4: Enrollment Information - The course fee is set at 9,980 yuan per person, with discounts available for group enrollments [45][46]. - A satisfaction guarantee is offered, allowing participants to receive a full refund if they are not satisfied after the first day of the course [47].