经济观察：代际传承下浙商的"变与不变" 中新网杭州1月12日电 (王潇婧)回望来路、探索新途。11日，"青蓝之光"2026新生代浙商主题活动在浙 江杭州临平举行，这不仅是怀揣信心的浙江民营企业家的新年首聚，也是浙江民企"后浪"的集体亮相， 标志着中国民营经济从"创一代"主导迈向"创二代"引领的新阶段。 年轻一代民营经济人士如何在变革浪潮中百舸争流，书写"青出于蓝胜于蓝"的传奇？答案或许就在"变 与不变"之中。 传承在变 精神内核不变 浙江民营经济的发展史，也是一部浙商精神的传承史。老一辈浙商与改革开放同频共振，秉持"四千精 神"，成长于时代之中，也开创了属于自己的时代。 从鞋帽服装、日用小商品等传统劳动密集型产品，到新能源、绿色低碳、高端装备制造的全面布局，再 到人形机器人、脑机接口等前沿领域的创新突破，浙江制造的"产品版图"正在年轻一代民营经济人士的 创新创业中实现转型升级，AR眼镜也成了浙江的特色"伴手礼"。 杭州灵伴科技有限公司创始人兼CEO祝铭明透露，其产品Rokid Glasses目前订单已超过产能，未来三年 智能眼镜年产量预计将从数十万台跃升至千万级规模。他认为，不论是自身，还是以杭州"六小龙"为 ...

Core Insights - The gathering of entrepreneurs and experts at the "New Era, New Generation, New Zhejiang Merchants" seminar reflects the determination of the new Zhejiang business community to navigate the current era's challenges and opportunities [2][4] Group 1: Innovation and Technology - Lin Dong, a prominent figure in the renewable energy sector, emphasized the importance of high-tech breakthroughs as a shared dream of new Zhejiang merchants and a national aspiration [2] - The focus on innovation is seen as essential for deepening the industrial foundation of new Zhejiang merchants, with a call for embedding innovation into the corporate DNA to expand market opportunities [2][4] - The need for traditional manufacturing to embrace technological advancements is highlighted as a key strategy for overcoming current challenges [4] Group 2: Entrepreneurial Spirit and Legacy - The "Four Thousand Spirit" of older Zhejiang merchants, characterized by perseverance and innovation, continues to inspire the new generation of entrepreneurs [2][4] - New Zhejiang merchants are inheriting the resilient spirit of their predecessors, combining it with modern approaches such as collaborative development and innovation [4][5] - The dynamic evolution of Zhejiang merchant spirit is marked by a blend of traditional adventurousness and new-age digital intelligence [4] Group 3: Supportive Ecosystem - The seminar serves as a platform for observing, researching, and promoting the new Zhejiang merchant community, aiming to facilitate experience sharing and cooperation [5] - The event is supported by various organizations, indicating a robust ecosystem for fostering entrepreneurship and innovation in Zhejiang [5]

Core Viewpoint - The article emphasizes the significant role of Zhejiang entrepreneurs in shaping China's beverage industry, highlighting their innovative spirit and market insight that have led to the emergence of numerous influential beverage brands in a trillion-yuan market [5][55]. Group 1: Key Companies and Founders - Wahaha, founded by Zong Qinghou, became a dominant player in the beverage market after its establishment in 1991, achieving rapid growth and significant market penetration [8][10]. - Nongfu Spring, led by Zhong Shanshan, has successfully positioned itself in the bottled water segment and achieved a revenue of 428.96 billion yuan in the previous year, despite facing challenges [20][19]. - Liziyuan, founded by Li Guoping, initially thrived with its sweet milk products but has faced declining sales, reaching 13.54 billion yuan in 2024, a 1.92% decrease year-on-year [28][30]. - Chengxiang Valley, established by Song Wei, has expanded its product line and production bases significantly, with sales reaching 6 billion yuan in 2023 [34][35]. - Xiangpiaopiao, founded by Jiang Jianqi, pioneered the instant milk tea category and has seen substantial sales growth, with a peak of 15 billion cups sold in a year [39][40]. - Guming, founded by Wang Yunan, has successfully entered the new tea drink market and recently went public, focusing on fresh and healthy beverage offerings [44][46]. - Fino, established by Zhang Kai, has gained recognition for its coconut-based products and aims to create unique value in the beverage market [53][54]. Group 2: Market Trends and Insights - The beverage industry in China is transitioning from scale expansion to quality upgrades, with Zhejiang entrepreneurs leading this change through innovative products and marketing strategies [55][56]. - The competition among beverage giants like Wahaha and Nongfu Spring reflects a broader trend of brand differentiation and consumer preference for unique flavors and health-oriented products [24][25]. - The article notes the importance of adapting to market changes, as seen in Liziyuan's shift to focus on lower-tier markets to regain competitiveness [27][30].

Group 1 - The core idea of the article emphasizes the entrepreneurial spirit of Zhejiang merchants, particularly in the context of their activities in Heze, where they have established a significant presence across various industries [3][4][8] - Zhejiang merchants are characterized by their willingness to explore new markets and opportunities, embodying the spirit of "buy globally, sell globally" [3][4] - The establishment of the Heze Zhejiang (Wenzhou) Chamber of Commerce in 2014 has facilitated resource sharing and collaboration among over 200 member enterprises, with a total investment of 95 billion yuan in Heze [4][9] Group 2 - The Chamber of Commerce has integrated party-building efforts with its operations, enhancing its cohesion and effectiveness in serving member enterprises [5][9] - Recent initiatives include the establishment of a Women's Federation within the Chamber to promote female members' engagement and collaboration [6] - The Chamber has actively worked to improve the business environment in Heze, fostering a supportive atmosphere for local enterprises and enhancing their growth potential [9][10] Group 3 - The Chamber has organized investment activities, resulting in the signing of nine investment projects with a total planned investment of nearly 10 billion yuan [10] - It provides various services to its members, including legal consultations and financial support, addressing operational challenges faced by small and micro enterprises [10][11] - The establishment of a charity fund reflects the commitment of Zhejiang merchants to social responsibility, with numerous charitable activities conducted to support the community [11][12]