海南鲜品

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国产榴莲步入采摘尾季 “海南鲜品”展现市场韧性
Zhong Guo Xin Wen Wang· 2025-09-04 03:36
Core Viewpoint - The domestic durian market in Hainan shows resilience despite fluctuations in imported durian prices, with local prices remaining stable and high-quality products gaining traction [1][3]. Group 1: Market Performance - Hainan's durian planting area has exceeded 50,000 acres, with production doubling compared to last year [3]. - Hainan Youqi Agricultural Co., Ltd. has a planting area of 14,000 acres, with fruit-bearing area increasing to approximately 4,000 acres and individual tree yields significantly improving [3]. - The retail price for high-end durians from Hainan Youqi is around 78 yuan per pound, while lower-quality products are priced at about 58 yuan [3]. Group 2: Quality and Competitive Advantage - The key advantage of Hainan durians is that they are naturally ripened on the tree, unlike imported varieties that are harvested early and ripen during transport, leading to a more consistent quality [4]. - Hainan durians are characterized by their golden flesh, white shell, and rich aroma, which contributes to their higher price compared to imported durians [4]. Group 3: Market Expansion and Branding - The domestic durian market is expanding, with sales reaching cities beyond traditional markets like Beijing, Shanghai, Guangzhou, and Shenzhen, including regions like Heilongjiang and Xinjiang [5]. - The "Hainan Fresh Products" brand, established in September 2022, supports the marketing of high-quality agricultural products from Hainan, enhancing product value for companies like Hainan Youqi [5]. Group 4: Resilience Against Natural Disasters - The impact of Typhoon "Jianyu" in late August was mitigated for Hainan Youqi's durian plantations due to the use of support systems like iron frames and steel cables [6].
“海南鲜品”出海记:热带水果的全球“鲜”行之路
Zhong Guo Xin Wen Wang· 2025-07-07 10:04
Core Insights - The article highlights the rapid growth and international expansion of Hainan's tropical fruits, particularly lychee, mango, and melon, under the influence of the Hainan Free Trade Port initiative [1][9]. Group 1: Market Performance - In the first five months of this year, Haikou Customs inspected 696 batches of fruits with a total value of 110 million yuan, marking a year-on-year increase of 134.3% and 75.39% respectively [1]. - Hainan's early-maturing lychee has gained a competitive edge in both domestic and international markets, with its price trends serving as a barometer for China's lychee pricing [3][4]. Group 2: Quality and Production - Hainan's unique climate conditions, including long sunlight hours and abundant rainfall, contribute to the superior quality of its tropical fruits, such as the Guifei mango and lychee [3]. - The average yield of lychee in Hainan is over 3,000 pounds per acre, which is approximately 33% higher than that of ordinary orchards, due to advanced agricultural practices [4]. Group 3: Export and Pricing - Hainan lychee has received positive feedback from European and Middle Eastern customers, with retail prices reaching 40 euros per kilogram, significantly exceeding expectations [5]. - The successful export of Sanya wax apple to Canada has established it as a regular export item, with plans to expand into Southeast Asia, the Middle East, and Europe [7]. Group 4: Brand Development - The "Hainan Fresh Products" brand, established in September 2022, is becoming a key vehicle for Hainan's tropical fruits to enter global markets, with various companies collaborating to enhance brand visibility and market reach [9]. - Innovative products, such as mango ice cream developed by Hainan Xi Yuan Agriculture, are being introduced to diversify the product matrix under the "Hainan Fresh Products" brand [9].